How I Took My LA Company's Close Rate From 12.4% to 23.1% Without Changing a Single Ad
Founder, AnotherZero · Ranked #123 on the 2026 Inc. 5000
Nic Abelian
AnotherZero
1480 Colorado Blvd.
Los Angeles, CA 90041
Thursday morning
Los Angeles, California
Dear Friend,
My name is Nic Abelian. I built a local-services company here in Los Angeles to $35 million a year, and I have something very important to tell you.
Without changing a single ad, we added "As Seen On" logos from major news outlets.
Here is what happened:
Nic’s close rate
Nearly doubled.
0 ads changed.
My own company, Los Angeles.
Think about what that means. Same ads... and... nearly twice as many people said yes.
But hey, you know why it worked? It's very simple...
It's Because Every Customer Looks You Up First!
Before anyone reads your website... compares your prices... or picks up the phone... they look you up. And right there, they decide whether they trust you.
“Those articles are now online, all over my website and socials, and gotten incredible feedback. Before they published, they made sure everything was perfect.”
Herman Chavez · Agency ownerDo you own a business? If so, take out your phone and type your name into Google. Then, take a careful look at what comes up.
- Last updated 2019linkedin.com › in › mriveraMike Rivera – Owner | LinkedInLos Angeles · 14 connections · No posts
- 4 reviews · 2.6 starsbizlistings-usa.com › los-angelesRivera Home Services – Los Angeles, CA2.6 · “Took a week to call me back…”
- Not himfacebook.com › mike.rivera.88Mike Rivera – Phoenix, ArizonaLives in Phoenix · Works at Desert Auto Parts
Guess what? Chances are, what you are looking at is NOT going to be pretty.
A LinkedIn page... An old directory listing... Somebody else with the same name... and... not one word that tells a stranger why he should call you.
Think about what this means: Even if you do a perfect job for every customer you've ever had...
The Next Customer Who Looks You Up Is Still Likely To Find Nothing That Tells Them To Call You!
But wait! Don't go getting angry at your website. It's very likely doing the best job it can.
The trouble is, it's your website... and... every stranger knows you wrote it. That's why the first thing he checks is whether anyone else has vouched for you.
What happens between the ad and the call
- 1They see your ad
- 2They look you up
- 3They decide who to call
- linkedin.com › in › mike-riveraMike Rivera – Owner – Rivera Home Services12 connections · No activity
- localbizdirectory.netRivera Home Services – Los Angeles, CA★★★★★ 3.2 · 3 reviews · Listing unclaimed
- facebook.com › mike.rivera.azMike Rivera – Phoenix, AZA different Mike Rivera
“Are they even legit? I'll call someone else.”
- riverahomeservices.comRivera Home Services | As Seen in USA NewsFeatured in USA News · Licensed & insured
“They're in the news. I'll call them.”
And Now They're Asking ChatGPT, Too!
Your customers have a new way to look you up. More of them ask ChatGPT who to hire.
Ask ChatGPT who you are.
For most business owners the answer is some version of "I couldn't find much on this person."
News features are the signal Google and AI use to recommend someone. One article in a news outlet gives it something to find.
Nic’s Google Ads return
The same $1. A bigger return.
Some Owners Pay A PR Firm $3,000 A Month... With Nothing To Show For It!
It's no wonder PR is such a big business. How big is a PR bill? I'm glad you asked.
A traditional PR firm bills you every month, on retainer. Here's how one owner put it:
"Most of your monthly retainer is earned by BS like 'we're learning your story!' or 'we've been hard at work pitching you' but never any tangible results."
If you bother to do the math, you'll discover that works out to $9,000... with nothing to show for it.
And here's the Catch-22 that keeps small businesses small:
- Without media coverage, you lack credibility
- Without credibility, you struggle to attract customers
- Without customers, you can't grow
- Without growth, you can't afford expensive PR services
- Without PR services, you can't get media coverage
And the cycle continues.
But Now, Let's Talk About Something Truly Exciting
Imagine your next customer takes out his phone and types your name into Google... and... the first thing he sees is a feature story about your business in USA News... or... Women's Insider... or... CEO Times.
Next, he goes to your website... and... there it is again, right at the top: "As Seen On."
Which means, instead of a stranger wondering whether you're for real... he's reading what a news outlet wrote about you, before he ever picks up the phone.
Sounds like a dream, doesn't it? Well, because of what my team has built at , it is now a dream come true.
It's the same thing I did for my own company. Now my team does it for owners like you.
Here's mine:
Nic’s revenue in 90 days
point90 days
later
Revenue up 163% in 90 days.
Obviously, This Is NOT An Ordinary PR Firm!
Answer a few simple questions in 2 minutes... and... you never write a word!
Here's how it works:
- Answer our questions and choose the outlet you'd like within 2 minutes
- We craft a compelling feature article about your business within 24 hours without you lifting a finger
- Your story gets published in the top-tier news outlet you chose within 7 days
Don't like a line? Change it. You get unlimited revisions... and... nothing runs until you approve it.
Hear It Directly From Our Clients
What they saw on Google, ChatGPT and their own websites after their articles went live.
I had more visits to my website… it helped my SEO go up.
4.9 out of 5 on Trustpilot
15,318+ businesses featured
AnotherZero literally 10x’ed my traffic in one day.
My Team Has Now Done It For 15,318+ Businesses In 30+ Countries!
Realtors... investment firms... tax firms... home-improvement companies... and... all told, 15,318+ businesses in 30+ countries.
AnotherZero is now ranked #123 on the 2026 Inc. 5000... and... #1 on Trustpilot.
Here's one of them. Art runs a home-improvement business. He got featured... and then... he put his features into everything: his website, his ads, his mailers, his billboards.
Here's what happened:
Art · Home-Improvement Business
Art’s close rate
18% before. 31% after.
Why Is It Only $97?
Why is it only $97? Actually, there's one reason... and... it's an important one.
I am not a "PR firm" in the usual sense of the word. No. My team doesn't bill you by the month to "learn your story." What we do is write news features and get them placed, all day long:
"We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access."
Let's face it. As an owner who already asks happy customers for reviews, you already know how much it matters what people find when they look you up, so my question to you is:
Art’s ad return
More than twice the ad return.
At $97, one time, with no retainer, it costs $2,903 less than one month of that PR bill you just read about.
Here's everything you get:
YOUR NEWS FEATURE
- A custom, SEO-optimized article of 800 to 1,000 words about you and your business
- Unlimited revisions, and nothing runs until you approve it
- Your pick of 60+ outlets: USA News, Women's Insider, CEO Times, NY Weekly, Biz Weekly, Men's Insider, New York Review and more
- Published within 7 days
- A custom website banner and a social media kit
- "As Seen On" logos to use forever
$97, one time. No retainer.
The $97 price is going up to at least $197. Order before the change and you still pay $97.
100% Money-Back Guarantee · Secure Checkout · #1 on Trustpilot
Art’s revenue
$897K before. $2.3M after.
A 100% Money-Back Guarantee!
This is so simple, and we do it so often, it is sold with an equally simple guarantee.
You can make this type of guarantee only if... you are 100% certain... you can get the article placed. Here is the way the guarantee works:
100% Money-Back Guarantee. If, for any reason, we're unable to get your business featured in the outlet of your choice within 7 days, you'll receive a full refund to your credit card, no questions asked.
It's Just That Simple And It's Easy To Order
It's just that simple and it's easy to order. All you have to do is tap the button below, tell us where to send your article draft, and order with your credit card.
If you order today, you pay $97... and... within 7 days, your story is live in the outlet you picked.
If you wait, two things happen. The price goes up to at least $197. And every customer who looks you up in the meantime finds exactly what's there now.
100% Money-Back Guarantee · Secure Checkout · #1 on Trustpilot
Sincerely,
Nic
Nic Abelian
Founder, AnotherZero
P.S. The "As Seen On" logos are yours to use forever. Put them on your website, your email signature and your profiles today... and... they'll be there for every customer who looks you up after that.
P.P.S. Remember, the price is going up to at least $197.
GOT QUESTIONS? WE HAVE ANSWERS.
Give Them Something To Find
A feature story about your business in the outlet you pick, published within 7 days. $97, one time.
The $97 price is going up to at least $197. Order before the change and you still pay $97.
100% Money-Back Guarantee · Secure Checkout · #1 on Trustpilot