I Didn't Change a Single Ad. My Google Ads Return Went From 1.75x to 18.86x.

If I told you one small change took my close rate from 12.4% to 23.1% without touching a single ad…

…you probably wouldn't believe me.

Do you mind if I tell you a quick story about how I found this out?

I think that'll be the best way for you to understand why it works.

I had a local-services company in Los Angeles. And like most owners, I was buying Google ads to get customers.

For every $1 I spent on ads, I got $1.75 back.

It worked. Sort of.

But then I made one change. I didn't touch a single ad.

My close rate went from 12.4% to 23.1%.

That same $1 in Google ads started bringing back $18.86. And revenue went up 163% in 90 days.

I realized from that experience that the secret to getting more customers wasn't what I was saying about my company…

…but who else was saying it.

I built that company to $35 million a year. Then I wanted to see if the same change would work for other businesses.

Here's exactly what I changed, and how you can copy it for your business in the next 7 days.

Slow months and price objections are just symptoms of a much bigger problem.

A problem that's a little harder to see, that's the bad news. But it's a lot easier to fix, that's the good news.

Before anyone reads your website… compares your prices… or sits down with you…

…they've already looked you up and decided whether they trust you.

The ones from your ads do it. The ones your best client sent you do it too.

And more of them now ask ChatGPT who to hire.

For most business owners it's a LinkedIn page, an old directory listing and somebody else with the same name.

And ChatGPT says some version of "I couldn't find much on this person."

That's what your next customer sees too.

Here are 4 signs it's already costing you:

If even one of those sounds familiar, it isn't your fault.

All those lost deals, and it was actually because of what they found when they looked you up.

No wonder they went with someone else.

So here's what I did. I got my company featured in the news.

Then I put the "As Seen On" logos on everything. The website. The ads. The mailers. The billboards. The sales decks.

Even the scripts my team read when the phone rang.

I wasn't spending a dollar more on ads. But now 23.1% of the people my team sat down with said yes, instead of 12.4%.

Now, what does a news feature do?

Well, it's kind of like having a reporter stand next to you on every sales call, telling the customer you're the real deal.

Today my team does the same thing for business owners like you.

If you already know you want it, click the button below and you'll go to a secure order form.

After you check out, you'll pick your outlet and answer a few questions in 2 minutes, even if it's 2 a.m.

When I tell owners this, I usually hear some variation of three things. Let me take them one at a time.

How to get featured in the news in 7 days without hiring an expensive PR firm.

Now, this is what you're probably thinking.

To get featured, you've got to hire a PR firm, sign a retainer and wait months while they pitch reporters.

Is that what you believe? It's what most owners believe.

And here's what it costs them:

Here's the new way. All you have to do is three things:

Can you answer a few questions? Can you pick an outlet from a list?

Can you read a draft and mark what to change? Can you say yes when it's right?

If so, that's how easy this is.

Now, I know what some of you are thinking.

"Nic, that worked for your company. But I run a small business. Who'd want to read about me?"

It always makes me smile when owners think this works for every business except their own.

Cassandra runs a med spa. She was featured in Women's Insider. Kaylee is a coach, featured in CEO Times.

Tameka is a pastor, featured in Women's Journal. None of them were famous.

When you order, you'll answer a few questions and my team writes the whole article for you.

Unlimited revisions, and nothing runs until you approve it.

One of the common misunderstandings about news features is that you need millions of people to read yours.

But as you've already seen, that just isn't true.

Your customer is already there. They're the one typing your name into Google, or asking ChatGPT about you.

News features are the signal Google and AI use to recommend someone.

One article in a news outlet gives them something to find. Here's mine:

Yours runs in the outlet you pick within 7 days. Pick your outlet here.

After my own numbers, I needed real results from somebody besides myself.

I want to tell you about Art. He runs a home-improvement business.

He got featured and put his "As Seen On" logos into everything.

That one change took his close rate from 18% to 31%, his ad return from 4.59x to 10.17x, and his revenue from $897K to $2.3M.

Can you imagine the size of the raise he gave himself by getting featured?

We've helped 15,318+ businesses across 30+ countries do the same.

You may be wondering, how can it be only $97? The reason is simple.

I could stop right here. If all you got was the article, it would still be worth it, right?

But you also get unlimited revisions and your pick of over 60 outlets.

And you also get the banner, the social media kit and the logos to use forever.

So let me ask you a question.

If all this did was win you one customer who'd have gone to your competitor, would it be worth $97?

If all this did was give ChatGPT something good to say when a customer asks about you, would it be worth $97?

If all this did was let you quote a higher price without the pushback, would it be worth $97?

I'm not going to ask you for a monthly retainer.

I'm not even going to charge you the $197 or more it'll cost after the price change.

Because you're reading this before the change, you get all of it for just $97, one time.

I've been telling you how you can get featured for $97. But that price is going away.

The new price will be at least $197.

If you order before the change, you still get it for $97. If you wait, you'll pay the new price.

You've been warned. I don't want any emails after the change saying I didn't warn you.

You can still get featured for $97 right here.

At this point, you have two choices. You can choose to do nothing.

And if you do nothing, what will your next customer find when they look you up? Nothing.

Or you can choose to take a leap of faith and just test it out, and see what it does for your business.

Either way, you're covered by our 100% Money-Back Guarantee.

I built my company in Los Angeles to $35 million a year. When I exited, I looked back at every decision I ever made.

Every hire. Every campaign. Every dollar spent.

And this one change made a bigger difference than all of them combined.

My team has now made that same change for 15,318+ businesses in 30+ countries.

Not bad for one weird little change.