My Close Rate Went From 12.4% to 23.1%. Here Are 7 Things to Know About the Change.
If I told you one small change took my close rate from 12.4% to 23.1% without touching a single ad…
…you probably wouldn't believe me.
Do you mind if I tell you a quick story about how I found this out?
I think that'll be the best way for you to understand why it works.
I had a local-services company in Los Angeles. And like most owners, I was buying Google ads to get customers.
For every $1 I spent on ads, I got $1.75 back.
It worked. Sort of.
But then I made one change. I didn't touch a single ad.
My close rate went from 12.4% to 23.1%.
That same $1 in Google ads started bringing back $18.86. And revenue went up 163% in 90 days.
I realized from that experience that the secret to getting more customers wasn't what I was saying about my company…
…but who else was saying it.
I built that company to $35 million a year. Then I wanted to see if the same change would work for other businesses.
Here's exactly what I changed, and how you can copy it for your business in the next 7 days.
My close rate
Nearly doubled.
0 Ads changed.
“Those articles are now online, all over my website and socials, and gotten incredible feedback. Before they published, they made sure everything was perfect.”
Herman Chavez · Agency owner| A PR agency | AnotherZero | |
|---|---|---|
| Price | $3,000 a month | $97, one time |
| How fast | Months | Within 7 days |
| Where it runs | Wherever they can pitch it | The outlet you pick, from 60+ |
1. What Happens Between the Ad and the Call
Slow months and price objections are just symptoms of a much bigger problem.
A problem that's a little harder to see, that's the bad news. But it's a lot easier to fix, that's the good news.
Before anyone reads your website… compares your prices… or sits down with you…
…they've already looked you up and decided whether they trust you.
The ones from your ads do it. The ones your best client sent you do it too.
And more of them now ask ChatGPT who to hire.
For most business owners it's a LinkedIn page, an old directory listing and somebody else with the same name.
And ChatGPT says some version of "I couldn't find much on this person."
That's what your next customer sees too.
Here are 4 signs it's already costing you:
- The referral who never called.
- "So who else have you worked with?"
- The price objection you can't get past.
- The deal that went to a cheaper competitor.
My Google Ads return
The same $1. A bigger return.
Try this tonight. Google your business name. Then ask ChatGPT who you are.
2. One Article Gives Them Something to Find
So here's what I did. I got my company featured in the news.
Then I put the "As Seen On" logos on everything. The website. The ads. The mailers. The billboards. The sales decks.
Even the scripts my team read when the phone rang.
I wasn't spending a dollar more on ads. But now 23.1% of the people my team sat down with said yes, instead of 12.4%.
Now, what does a news feature do?
Well, it's kind of like having a reporter stand next to you on every sales call, telling the customer you're the real deal.
One of the common misunderstandings about news features is that you need millions of people to read yours.
But as you've already seen, that just isn't true.
Your customer is already there. They're the one typing your name into Google, or asking ChatGPT about you.
News features are the signal Google and AI use to recommend someone.
One article in a news outlet gives them something to find. Here's mine:
Today my team does the same thing for business owners like you.
100% Money-Back Guarantee · Secure Checkout · #1 on Trustpilot
3. You Don't Have to Be Famous to Be Featured
Now, I know what some of you are thinking.
"Nic, that worked for your company. But I run a small business. Who'd want to read about me?"
It always makes me smile when owners think this works for every business except their own.
Cassandra runs a med spa. She was featured in Women's Insider. Kaylee is a coach, featured in CEO Times.
Tameka is a pastor, featured in Women's Journal. None of them were famous.
What happens between the ad and the call
- 1They see your ad
- 2They look you up
- 3They decide who to call
- linkedin.com › in › mike-riveraMike Rivera – Owner – Rivera Home Services12 connections · No activity
- localbizdirectory.netRivera Home Services – Los Angeles, CA★★★★★ 3.2 · 3 reviews · Listing unclaimed
- facebook.com › mike.rivera.azMike Rivera – Phoenix, AZA different Mike Rivera
“Are they even legit? I'll call someone else.”
- riverahomeservices.comRivera Home Services | As Seen in USA NewsFeatured in USA News · Licensed & insured
“They're in the news. I'll call them.”
4. You Don't Need a PR Firm, a Retainer or Months
How to get featured in the news in 7 days without hiring an expensive PR firm.
Now, this is what you're probably thinking.
To get featured, you've got to hire a PR firm, sign a retainer and wait months while they pitch reporters.
Is that what you believe? It's what most owners believe.
And here's what it costs them:
"Most of your monthly retainer is earned by BS like 'we're learning your story!' or 'we've been hard at work pitching you' but never any tangible results."
Here's the new way. All you have to do is three things:
- Answer a few questions and pick your outlet. It takes 2 minutes.
- My team writes your article. You change anything you want.
- You approve it, and it runs in the outlet you picked within 7 days.
Can you answer a few questions? Can you pick an outlet from a list?
Can you read a draft and mark what to change? Can you say yes when it's right?
If so, that's how easy this is.
My revenue in 90 days
point90 days
later
Revenue up 163% in 90 days.
5. Nothing Runs Until You Approve It
When you order, you'll answer a few questions and my team writes the whole article for you.
Unlimited revisions, and nothing runs until you approve it.
- 1Draft
- 2Your revisions
- 3Your approval
- 4Published
6. Put the "As Seen On" Logos on Everything
After my own numbers, I needed real results from somebody besides myself.
I want to tell you about Art. He runs a home-improvement business.
He got featured and put his "As Seen On" logos into everything.
That one change took his close rate from 18% to 31%, his ad return from 4.59x to 10.17x, and his revenue from $897K to $2.3M.
Can you imagine the size of the raise he gave himself by getting featured?
Art’s close rate
18% before. 31% after.
We've helped 15,318+ businesses across 30+ countries do the same.
Hear It Directly From Our Clients
What they saw on Google, ChatGPT and their own websites after their articles went live.
I had more visits to my website… it helped my SEO go up.
4.9 out of 5 on Trustpilot
15,318+ businesses featured
AnotherZero literally 10x’ed my traffic in one day.
Art’s ad return
More than twice the ad return.
7. It's $97 Before the Price Change
You may be wondering, how can it be only $97? The reason is simple.
We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access.
Here's Everything You Get
- A custom, SEO-optimized article about your business, 800 to 1,000 words, so you can show up when customers search your name.
- Unlimited revisions, and nothing runs until you approve it, so you can be proud of every word.
- You pick the outlet, so you can be featured in the one that fits your business. You will have the choice to choose from , including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more.
- Published within 7 days, so you can show it to the next customer who looks you up.
- A custom website banner and a social media kit, so you can announce it the day it runs.
- "As Seen On" logos to use forever, so you can put them on your website, your email signature and your profiles.
I could stop right here. If all you got was the article, it would still be worth it, right?
But you also get unlimited revisions and your pick of over 60 outlets.
And you also get the banner, the social media kit and the logos to use forever.
So let me ask you a question.
If all this did was win you one customer who'd have gone to your competitor, would it be worth $97?
If all this did was give ChatGPT something good to say when a customer asks about you, would it be worth $97?
If all this did was let you quote a higher price without the pushback, would it be worth $97?
I'm not going to ask you for a monthly retainer.
I'm not even going to charge you the $197 or more it'll cost after the price change.
Because you're reading this before the change, you get all of it for just $97, one time.
Art’s revenue
$897K before. $2.3M after.
TODAY, BEFORE THE PRICE CHANGE
$97 · one time
100% Money-Back Guarantee · Secure Checkout · #1 on Trustpilot
I want you to feel safe saying yes, so I'm going to put my money where my mouth is.
100% Money-Back Guarantee. If, for any reason, we're unable to get your business featured in the outlet of your choice within 7 days, you'll receive a full refund to your credit card, no questions asked.
The $97 Price Is Going Away
I've been telling you how you can get featured for $97. But that price is going away.
The new price will be at least $197.
If you order before the change, you still get it for $97. If you wait, you'll pay the new price.
You've been warned. I don't want any emails after the change saying I didn't warn you.
100% Money-Back Guarantee · Secure Checkout · #1 on Trustpilot
You've Got Two Choices
At this point, you have two choices. You can choose to do nothing.
And if you do nothing, what will your next customer find when they look you up? Nothing.
Or you can choose to take a leap of faith and just test it out, and see what it does for your business.
Either way, you're covered by our 100% Money-Back Guarantee.
I built my company in Los Angeles to $35 million a year. When I exited, I looked back at every decision I ever made.
Every hire. Every campaign. Every dollar spent.
And this one change made a bigger difference than all of them combined.
My team has now made that same change for 15,318+ businesses in 30+ countries.
Not bad for one weird little change.
Don't forget, your next customer is going to look you up either way.
100% Money-Back Guarantee · Secure Checkout · #1 on Trustpilot
GOT QUESTIONS? WE HAVE ANSWERS.
So don't forget, click the button below to get featured in the outlet you pick within 7 days.
And if you order before the price change, it's just $97.
100% Money-Back Guarantee · Secure Checkout · #1 on Trustpilot