How to Get a Real "As Seen On" Badge for Your Website

An "As Seen On" badge is a trust signal: the logos of the news outlets where your business was featured, shown on your website and anywhere else a customer decides whether to believe you. You'll also see it called "As Seen In," "Featured In" or "As Featured In" logos. Same thing, different words.

The goal is to get a stranger to trust you before they ever buy from you. Now, what does a badge do for that? Well, it's kind of like putting your news feature on your homepage in a single row of logos, one click away from anyone who wonders whether you're real.

What actually happens is most customers need convincing before they buy, so they look you up first, checking whether anyone besides you has written about you. Your website is you talking about you. A news article is an outside outlet telling your story, and the badge puts that article where the decision gets made. It also gives search engines one more credible mention of your business that matches what you say on your own site.

AnotherZero's founder, Nic Abelian, saw it at his own company first, a Los Angeles local-services business he built to $35M a year. Just think, that one row of "As Seen On" logos he added, without changing a single ad, took his close rate from 12.4% to 23.1%. His return on Google Ads went from 1.75x to 18.86x, and revenue grew 163% in 90 days.

Don't take his word for it. Check out what clients say they did with theirs:

• Mohit Chaudhary, founder of a digital branding agency, after his feature ran on USA News: "Being able to state 'As featured in USAnews.com' has been an invaluable asset on our website and social media."
• Wendi Z, a mindset and productivity coach: "I have been unsuccessful in trying to get brand logos for my business for over a year. That all changed when I started working with AnotherZero."
• Lovely Marshall, a life coach and keynote speaker in Houston, after she ran in CEO Weekly: "I can now confidently highlight these media features on my website."

You get a real badge by getting a real article about your business published in the outlet, then showing that outlet's logo, linked to the article, on your site.

Some sites hand out free badge generators that will make you a row of famous logos in minutes. However, this way is lazy and risky, and we don't recommend it. It's like framing a diploma from a school you never went to. Yes, you've got the logos, but you never ran there. In 2011 the FTC sued 10 operators whose sites used "the names and logos of major media outlets" to "falsely represent that the reports on the sites have been seen on these networks."

So the rule is simple. Show only the outlets you actually ran in, and link each logo to the live article. There are three ways to get one:

Rather run a press release? The same $97 includes press release options on AP, NewsBreak and StreetInsider. Here's press release vs. press feature if you're weighing the two, and how to get your business in the news. Want "As Seen On Forbes" in particular? That takes a real Forbes article, and here's how people get one.

If all you got was the article, written about your business and published in the outlet you picked, it would be worth the $97. But you also get keyword research and a do-follow backlink from a news site. And you also get "As Seen On" usage rights, a custom banner and a social media kit. We want to make sure nothing stands between you and your badge the day it runs.

• SEO keyword research, so the article uses the words your customers search.
• A custom 800–1,000 word article, written for you, so it reads like your business.
• Unlimited revisions and rewrites, and nothing publishes without your approval, so you control every word.
• Guaranteed publication in the outlet you choose. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more.
• A do-follow backlink from a high-authority news site, indexed by Google.
• "As Seen On" usage rights, a custom banner and a social media kit, with the badge ready to add to your website and your socials, and you can use it forever.
• A 2-minute intake form. Your draft arrives in 24–48 hours.

The guarantees

• Love it or it never runs. Unlimited revisions, and if you never approve it, you get a full refund and it never publishes.
• Your chosen outlet within 7 days of your approval, or your money back.
• It stays live. Published indefinitely, and if a placement comes down within the first year, it's replaced free.
• Lowest price of any PR firm, guaranteed.

See every step on How It Works →

Most buyers decide in the top block of a page, before they scroll, so that's where your badge goes first. Then put it everywhere else someone is about to say yes:

1. Your homepage, above the fold, right under your headline.
2. Next to your buy, book or quote button on every product and service page.
3. Your checkout or payment page, close to the button.
4. Your email signature, as one linked line: "As seen in USA News."
5. Your Google Business Profile, as a post that links to the article.
6. Your sales deck and proposals, on the page before the price.
7. Your social profiles, with the article link in your bio, using the social media kit.

Every article published through AnotherZero comes with the "As Seen On" badge ready to add to your website, and we make it very easy to add, whether your site runs on WordPress, Shopify, Wix, Squarespace or anything else.