Guide · Updated October 2026
How to Get Featured in Forbes: Get Featured in Other Outlets First
By Nic Abelian, founder of AnotherZero
Here's the short answer. What Forbes writers look for is someone who's already news, and the proof is coverage in other outlets first. That's how AnotherZero got featured in Forbes, for free.
So start where Forbes looks: a $97 feature, a custom article about your business that runs in the news outlet you choose, like USA News or CEO Times. The article is the first entry on the record a Forbes writer looks for.
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What each route into Forbes costs
Prices checked October 27, 2026. Forbes publishes none of the paid prices.
| Route | What it costs | What you get |
|---|---|---|
| A Forbes writer covers you | $0 | A Forbes story about you, under the writer's byline |
| Forbes Councils (Business Council needs $500K in annual revenue or funding) | Forbes doesn't publish the fee; agencies report roughly $1,500 to $5,000 a year | A membership. You write the post yourself, so it's your article, not a Forbes story about you, marked "Council Post" |
| BrandVoice | Not published; commonly quoted from about $50,000 | An article marked "Paid Program" |
Only the first row is Forbes choosing you, and it's free. The rest of this guide is how to earn it.
What does Forbes look for?
Forbes writers feature people who are newsworthy. Forbes doesn't look to feature people unless they've been featured in other outlets first.
Just think about it. If you were to email a Forbes writer today and say, hey, write a story about my company, and your name brought up nothing but your own website. They'd either skip it or delete it. Why is that? It's because nobody else has written about you yet.
Coverage is the key. That's the big secret. A writer who finds news articles about you is looking at a story other editors already ran.
How AnotherZero got featured in Forbes for free
AnotherZero was founded in 2020, and we didn't start in Forbes. First, other outlets featured us, the same way we feature clients today. Once those articles were out, we ended up featured in Forbes, for free. Same company, no fee to Forbes, different paper trail.
Today AnotherZero has featured 15,318+ businesses, is ranked #123 on the 2026 Inc. 5000 and is rated 5 stars on Trustpilot. AnotherZero itself has been featured in Forbes, FOX, NBC, ABC and CBS.
How to build the trail Forbes looks for, with a $97 feature first
- Get your first feature. A custom article about your business, in the outlet you choose, for $97. It's the first news article a writer finds when they search your name.
- Use it to land more. Pitch local papers, trade publications and podcasts in your field with your feature linked. Each yes adds to the trail.
- Put the logos up. Every feature comes with "As Seen On" rights for your homepage and your bio. Before he founded AnotherZero, Nic Abelian's local-services company in Los Angeles went from a 12.4% close rate to 23.1% just by adding "As Seen On" logos, without changing a single ad. Here's how to use an As Seen On badge.
- Build a press page. One page on your site that lists every feature with its link, plus a short bio a writer can lift.
- Pitch one Forbes writer, with your coverage attached. Search Forbes.com for your topic and find the writer who covers it. In a few sentences, say what the story is and why it matters now, then link two or three of your features. Forbes also takes story ideas at tips@forbes.com. Follow up once. You only need one yes.
For your first feature, you choose the outlet you want from over 60 different options, and we have a 100% money-back guarantee. If we can't get you featured in the outlet of your choice, you get a full refund. For more ways to pitch, see how to get your business in the news.
What the $97 feature is
Our $97 feature is one custom 800–1,000 word article about your business, written for you and published in the news outlet you choose.
- SEO keyword research and unlimited revisions and rewrites. Nothing publishes without your approval.
- Guaranteed publication in the outlet you choose.
- A do-follow backlink from a high-authority news site, indexed by Google.
- "As Seen On" usage rights, a custom banner and a social media kit.
- A 2-minute intake form, and your draft in 24–48 hours.
Rather run a press release? The same $97 includes press release options on AP, NewsBreak and StreetInsider.
Why only $97? We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access.
We have a philosophy here at AnotherZero that says if your article doesn't run where you chose, we don't deserve your money. So every feature comes with four guarantees:
- Love it or it never runs. If you never approve it, you get a full refund.
- Your chosen outlet within 7 days of your approval, or your money back.
- It stays live. If a placement comes down within the first year, it's replaced free.
- Lowest price of any PR firm, guaranteed.
See every step on How It Works, or read what clients say on the AnotherZero reviews page.
Red flags: fake Forbes offers
Now, a lot of PR agencies will "guarantee Forbes." But when the article runs, it isn't on a real Forbes site. It's on a site that only looks like Forbes, such as forbesla.com ("Forbes LA").
So before you pay anyone for "Forbes," get the exact forbes.com address in writing.
Common Questions
How much does it cost to be featured in Forbes?
A Forbes writer covering you costs nothing; what it takes is coverage in other outlets first. Forbes's own paid programs are labeled. Forbes Councils is a membership agencies put at roughly $1,500 to $5,000 a year, where you write your own posts, marked "Council Post." BrandVoice is commonly quoted from about $50,000, marked "Paid Program." The coverage Forbes looks for can start with a $97 AnotherZero feature in the outlet you choose.
Do I need other press before Forbes will feature me?
Yes. Forbes doesn't look to feature people unless they've been featured in other outlets first. That's how AnotherZero got there: other outlets featured us, and then Forbes featured us, for free.
Which outlets does AnotherZero's $97 feature run in?
You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more. It's the first step in building the coverage Forbes looks for.
Can I use "As Seen On Forbes" on my website?
Only after you've actually run in Forbes. Until then, show the outlets you did run in. Your $97 feature comes with "As Seen On" rights for its outlet.
Start your trail with a $97 feature
The Forbes pitch comes later. Your first feature can start today. So click the button below and you'll be taken to the page where you can order your $97 feature. After checkout, your login comes by email, and you can fill out your 2-minute form, even if it's 2 a.m.
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Sources
- Forbes Business Council, membership requirements: https://councils.forbes.com/forbesbusinesscouncil (checked October 2026)
- A Forbes Business Council post marked "Council Post," October 26, 2026: https://www.forbes.com/councils/forbesbusinesscouncil/2026/10/26/the-growth-plan-assumptions-business-leaders-need-to-stress-test/ (checked October 2026)
- A Forbes BrandVoice article marked "Paid Program," October 26, 2026: https://www.forbes.com/sites/delltechnologies/2026/10/26/before-healthcare-can-trust-ai-agents-it-has-to-trust-its-data/ (checked October 2026)
- Inc., AnotherZero on the 2026 Inc. 5000: https://www.inc.com/profile/another-zero (checked October 2026)
- Forbes Councils fee estimates: AceIt Agency and Max Borges Agency guides (checked October 2026)
- BrandVoice estimate: AceIt Agency guide (checked October 2026)