How to Get Your Business in the News Without Pitching a Single Reporter

Only one of the four gets every check.

Prefer a press release? AP, NewsBreak and StreetInsider are press release options inside the same $97. We write it for you, and you choose the outlet it goes to.

Most businesses do what most people do: they email a reporter and say, hey, we're the best accountant in Ohio. You should write about us. It almost never works. A reporter's job isn't to tell readers why you're better than the competition.

More than 96 of every 100 pitches never get a reply. Journalists answered just 3.69% of the pitches PR pros sent them in early 2026 (Propel Media Barometer, Q1 2026), over half of journalists say they seldom or never respond to PR pitches at all (Muck Rack, State of Journalism 2026), and a reply still isn't a story.

Even the pitches that land cost you. One PR agency's guide puts pitching at 20 to 50+ hours of research and outreach. When a reporter does say yes, the reporter decides what the story says and when it runs, and you don't see it before it does. Pay an agency to pitch for you and it's $5,458 a month on average in BuzzStream's survey of agency leaders and freelancers, and you're still waiting on a reporter's yes.

Answering journalists' requests for sources is the same bet with a smaller prize: if the writer picks your answer, you get a quote in someone else's story.

Either way, it's luck.

A press release is how you tell the world you have something new to announce: a launch, a new location, a new hire, an award. When you have no news, we find the angle, and we get you published. Press releases are a great way to get into AI, and one of the best ways to get a bunch of As Seen On logos.

On a wire, you write the release yourself, pay from $120 a release ($475+ for 400 words on a major wire), and the wire decides where it goes. In G2's words, "businesses cannot control which outlets or journalists see the press release."

At AnotherZero, we write it for you, and you choose the outlet it goes to: AP, NewsBreak and StreetInsider are press release options inside the same $97, with the same money-back guarantee.

Press release vs. press feature: what each one gets you

There's something special about a feature that we don't think many business owners understand. It's the only place in the news where the story is the one you'd tell: your company, and why it's better than the competition.

AnotherZero is a productized PR service that gets businesses featured in the news for a one-time $97: a custom 800–1,000 word article about your company and why it's better than the competition, written for you, and published in the news outlet you choose within 7 days of your approval, or your money back.

1. Fill out a 2-minute form. Tell us what you do and why customers pick you over the competition.
2. Read your first draft in 24–48 hours. Ask for any change, as many times as you want. Nothing runs until you approve it.
3. It runs in the outlet you chose within 7 days of your approval, or you get your money back.

You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more.

Want Forbes someday? Forbes doesn't look to feature people unless they've been featured in other outlets first. Here's how to get featured in Forbes.

What the $97 includes:

• SEO keyword research
• A custom 800–1,000 word article about your company, written for you from a 2-minute form
• Unlimited revisions and rewrites, and nothing publishes without your approval
• Guaranteed publication in the outlet you choose, within 7 days of your approval
• A do-follow backlink from a high-authority news site, indexed by Google
• "As Seen On" usage rights, a custom banner and a social media kit, with the As Seen On badge ready to add to your website

If all this did was give you one news article to send every customer who asks "who are you?", would it be worth $97 to you?

Why only $97? We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access.

The guarantees. We have a philosophy here at AnotherZero that says if we can't get you featured, we don't deserve your money.

• Love it or it never runs. We offer unlimited revisions and rewrites, and we have a 100% money-back guarantee. If you're unhappy for any reason, you get a full refund.
• Live in the outlet you choose within 7 days of your approval, or your money back.
• Lowest price of any PR firm, guaranteed.

Every business has a story about why it's better. Here are four we wrote.

Alessio Lacco, Atlanta Pizza Truck Ran in USA News · February 17, 2026 More Than a Food Truck: How Atlanta Pizza Truck Is Redefining Catering in America The first certified Neapolitan pizza truck in the United States, written up as catering for weddings and corporate events.

Lars Kushner, Kushner Legal Corporation Ran in USA News · September 1, 2026 Kushner Legal Builds Estate Plans Around the Families People Actually Have An estate planning firm presented as the planner for LGBTQ+, chosen and cross-border families.

• An accounting firm founder ran in Biz Weekly as "The CEO Who Ran Her Business Through Chemo And Turned It Into a Bestseller." How speakers and personal brands get featured
• A former FedEx rep ran in Biz Weekly on why he left FedEx to fix overpriced shipping. How manufacturers and B2B companies get featured

Features and owners' reviews in your industry: authors and publishers · coaches and consultants · marketing and PR agencies · musicians and filmmakers · tech, SaaS and AI companies · ecommerce and product brands · health, wellness and nutrition · fashion and jewelry · tutors, trainers and online schools · artists, photographers and designers · hotels, tours and travel · med spas and beauty · financial advisors, insurance agents and accountants · therapists and mental health practices · medical and dental practices · real estate agents, brokers and loan officers · contractors and home services · manufacturers and B2B companies · speakers and personal brands · restaurants and food brands · gyms, trainers and athletes · law firms · nonprofits, churches and ministries · every other industry

If you get featured and never show it to the people deciding whether to buy from you, it won't earn you a dime, even if it's the best article ever written about your business. That's why every feature comes with "As Seen On" usage rights, a custom banner and a social media kit.

• Your website: the As Seen On badge near the top, and the article on your About page. How to add an As Seen On badge to your website
• Your Google Business Profile and social profiles: post the link.
• Your email signature and every quote you send.
• Your ads and landing pages: the logo right where a stranger decides whether to trust you.

When Nic Abelian, AnotherZero's founder, added "As Seen On" logos to his own company before AnotherZero, without changing a single ad, its close rate went from 12.4% to 23.1%, and its Google Ads return went from 1.75x to 18.86x.