Education PR: How Tutors, Trainers and Online Schools Get Featured in the News for $97

⭐ 4.9 on Trustpilot

It's 9:14 p.m. on a Sunday, and no matter how many tutor websites a parent opens, they just can't tell which one to trust with their kid. Education PR is how your tutoring business, training school or online course becomes the one with a news story to show them. For a one-time $97, you get an 800–1,000 word article about you and what you teach, written by a person, and once you approve every word it runs in the news outlet you choose. LT, who runs a small LSAT tutoring business, "was struggling to get clients"; after the feature, "Now, I have more students than I could have ever imagined."

Get Featured For Only $97

15,318+businesses featured 📰1,000+articles published every month 🗞️#123on the 2026 Inc. 5000 🏆
⭐ 4.9 on Trustpilot

What PR for education businesses does when someone is deciding whether to enroll

The problem for most tutors and small schools isn't traffic. It rarely is. More often than not, it's trust: the person deciding has never met you and is about to hand you their kid or their career.

1. It answers the parent who checks before the trial lesson. A parent sees your music school on a flyer, then looks you up. Your own site can only say you're good. A feature in a news outlet is someone else explaining who teaches and why families stay. alana simpson, who creates behavioral resources for neurodivergent kids, says the team "helped bring my ideas to life in a way that felt authentic and impactful."

2. It sells an online course to a stranger. A student buying your course has never been in a room with you. An "As Seen On" logo beside the Enroll button, with a link to the article, gives them a reason to believe that isn't your own sales page. Corrinne Walker says her online school, The Self-Help Expert Academy, "was showcased with credibility and excellence."

3. It gets a training company past the gatekeeper. The HR lead booking leadership, CPR or ISO training has to defend the pick to someone above them. A news feature is something they can forward. The Billaeon Group, a leadership training school: "After AnotherZero handled our feature, I received a call for a meeting with a client we had been trying to meet with for months with no response."

When a student or parent asks Google or an AI assistant for "an LSAT tutor online" or "a CPR class near me," a news site linking to your school is the third-party validation Google rewards and the signal AI answers use to recommend one.

5 education story ideas an editor would run (examples)

Use one as written, or tell us your own in the 2-minute form. Each fits a kind of education business in the reviews below.

  1. "Why Good Students Freeze on Test Day, and What Their Tutor Does About It." Parents read advice they can use before the exam, and the tutor is the expert inside it.
  2. "What a Shy Kid Learns in Drama Class That a Report Card Never Shows." Parents stop for anything about their child's confidence, and the school is the proof.
  3. "The Office Has a First-Aid Kit. Does Anyone There Know CPR?" A safety gap readers can fix is a public-interest story, and the training school is the fix.
  4. "The Tradesperson Who Now Teaches the Trade Online." An editor gets a career change with a human face, and readers get a skill they could pick up at home.
  5. "What New Managers Are Never Taught, and the Program Built to Teach It." Anyone who has worked for an untrained boss recognizes the problem on sight, and the program is the answer.

Three education businesses, three published features

Heidi Solomon-Orlick — founder and CEO, GirlzWhoSell
Ran in USA News · June 13, 2025
Rewriting The Narrative: Reinvention After Corporate And Embracing The Next Chapter
The article turns her more than 30 years in enterprise sales into the reason to trust GirlzWhoSell Academy, which trains young women for careers in sales. For a trainer, the career is the credential, and this is what it looks like in a national news outlet. The same story also ran in Women's Reporter.

Michael Finlay — piano technique teacher, The Finlay Method
Ran in USA News · May 6, 2025
The Finlay Method: A Scientific Approach to Beautiful Piano Playing
One teacher, one method, a full feature: it explains how his approach draws on biomechanics, anatomy and learning science to help pianists build control and avoid injury, and it quotes pianists who've taken his sessions. If you teach your own system, this is how it reads when someone else writes it up.

Corrinne Walker — founder, The Self-Help Expert Academy
Ran in The Leader Report · December 13, 2025
The Self-Help Expert Academy: A Revolutionary Online School for Personal Growth
The headline names the school itself, and the article presents her as a Certified Life Coach behind its Bible-based courses. For an online academy, that's the article to link from the enrollment page when a prospective student wants to know the school is real.

Everything in the $97 education feature

How different would it be if one of the tutors in your neighborhood had a news feature about how they teach? Before the fall term, would you still randomly call tutors trying to find someone with an opening? Or would you call weeks in advance to reserve the tutor you'd already read about?

Here's what makes you that tutor, school or trainer, for $97 one time, no retainer:

  • SEO keyword research, built on what families and students type when they look for a class like yours, such as "LSAT tutor online" or "CPR certification near me."
  • A custom 800–1,000 word article, written by a person, so you read it and recognize your own school. Shabnum Bi, who runs an independent preschool, says the team "tailored the article according to our business product."
  • Unlimited revisions, and nothing publishes without your approval, so nothing about your students or your results goes out until you've signed off.
  • Guaranteed publication in the outlet you choose. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more.
  • A do-follow backlink from a high-authority news site, indexed by Google. Michael Finlay: "The backlinks have already made a difference in my search rankings."
  • "As Seen On" usage rights, a custom banner and a social media kit, for your enrollment page and the next parent newsletter.
  • A 2-minute intake form. For an education business, it asks what you teach and to whom (the ages, the level, the exam or the trade), whether you teach in person, online or on-site at companies, how you came to teach it, and the name of your method or program. You can describe a student's progress without naming the student.

Your draft arrives in 24–48 hours.

What's guaranteed

  • Love it or it never runs. Unlimited revisions, and if you never approve it, you get a full refund and it never publishes.
  • Your chosen outlet within 7 days or your money back.
  • It stays live. Published indefinitely, and if a placement comes down within the first year, it's replaced free.
  • Lowest price of any PR firm, guaranteed.

AnotherZero reviews from Education & Training

Out of 15,318+ businesses featured, here are all 42 Education & Training reviews, word for word, from LSAT tutors and piano teachers to CPR schools and online academies, two of them on video.

showing 42 of 42
L
LTLSAT tutor (solo business)
Education · Struggling to get clients → more students than I could have ever imagined

They delivered on their promises Working with the AnotherZero team has been a pleasure! I have a small LSAT tutoring business, and I was struggling to get clients. Their professional and prompt team was able to get my services featured, which led to a big boost in my clientele. Now, I have more students than I could have ever imagined. Thank you to Nic, Tom, and everyone at AnotherZero. I will use your services for a long time, and recommend all business owners I know to do so as well.

Read it on Trustpilot ↗Sep 2024
TG
The Billaeon GroupLeadership training school founder
Education · Months of no reply → client meeting, now million-dollar collaboration talks

After AnotherZero handled our feature, I received a call for a meeting with a client we had been trying to meet with for months with no response. We are now discussing million dollar collaborations for our work.

Read it on Trustpilot ↗Sep 2025
MF
Michael FinlayPiano technique teacher
Education · Published in less than a week, backlinks improving search rankings

Exactly as advertised AnotherZero delivered exactly what they promised. The process was smooth, communication was clear, and my article was published in less than a week for a fraction of the normal cost. The backlinks have already made a difference in my search rankings and the article itself looks great! Looking forward to using the service again!

Read it on Trustpilot ↗May 2025
Aaron NolanKids' life-skills educator, Texas
Education · Tried the $97 → Entertainment News Monthly in three days, USA News next
“They offered to get me premiered in a major media outlet, so I figured I'd try the $97 fee, and I was not disappointed. Within three days, I was featured in Entertainment News Monthly, and now I'm going to be featured in USA News, and I will be paying for more. They're for real.”
Verified clientClient since Jul 2024
IM
Isabel M.Home-business course creator
Education · Published on USAnews.com in 3 days, faster than expected

Highly Recommend for Affordable PR I had such a great experience with Another Zero. Amanda was amazing with her customer service, always responsive, kind, and professional. She got my article published in just 3 days on USAnews.com which was faster than I ever expected. I really appreciate that they focus on helping small businesses get PR, a mission that feels very close to my heart as well. I will also be referring them to my students of my course Start Your Home Biz on a Micro Budget as I document my own journey through PR. For anyone looking for visibility and credibility without the huge PR agency price tag, I definitely recommend Another Zero.

Read it on Trustpilot ↗Aug 2025
MI
Miraculous IghaloCEO, tech training and IT staffing
Education · Signed off → work completed in less than 48hrs

After this experience, Anyone giving this anything less than a 4 star is suspicious!!. After this experience, Anyone giving this anything less than a 4 star might be lying!. lol. just joking! I'll keep it short. Thank You Amanda! Only thing I'll ask your team to work on is the "follow-up reminder". Being a Business owner, I tend to get busy and stacked with different documents to approve so I did forget to sign off on this for about 1 month from our initial conversation. Would have been phenomenal if you guys did a soft check-in /temp check🫡 But this is just me being straight and letting everyone know I'm real, AnotherZero is legit and actually the best at what they do.. Immediately I signed off on it. In less than 48hrs, they had the work completed. Super Fast turn around time!🤝 Regards, Miraculous Ighalo CEO | THE IGHALOS SYSTEMS, Inc

Read it on Trustpilot ↗Jan 2026
SH
Stacey HornMentor for first-gen doctoral students
Education · Published in less than 24 hours, already shared with 4 professionals

The process for a published article The process for the article creation was really easy. The turnaround time took less than 24 hours and the published article is amazing. I've shared the contents, including AnotherZero's contact information with 4 professionals so far. I am throughly impressed.

Read it on Trustpilot ↗Jun 2026
EK
Emmanuel KesseAI education blogger and course creator
Education · Months working together, promises delivered, pricing very reasonable

AnotherZero Team Delivers on Their Promises I have been working with AnotherZero for a few months, and I am impressed with the professionalism. They deliver on their promises and their pricing is very reasonable. Amanda has been very helpful and patient. I will recommend this company. When you sign up, ask for Amanda.

Read it on Trustpilot ↗Oct 2024
D
DeAndreCPR training school owner
Education · Feature on USA News secured quickly

Working with Another Zero was amazing Working with Another Zero was a game-changer for my business. Their team is the definition of professional, maintaining clear and consistent communication from start to finish. I was blown away by how quickly they secured a feature for us on USA New—their speed and execution are unmatched. If you want results, look no further; they truly are the best in the business.

Read it on Trustpilot ↗Apr 2026
AS
alana simpsonBehavioral resources for neurodivergent kids
Education · Article true to my voice, featured in Women’s Insider

This company is a amazing Working with Anotherzero.com was an absolutely amazing experience! From start to finish, their team provided exceptional guidance and support as they worked on my article. They truly took the time to understand my voice and message, and helped bring my ideas to life in a way that felt authentic and impactful. Not only did they make the writing process smooth and stress-free, but they also made sure I was in Women’s Insider. Their professionalism, creativity, and encouragement made all the difference. I’m so grateful for their help and would highly recommend them to anyone looking to share their story in a magazine.

Read it on Trustpilot ↗Apr 2025
AR
Ahmed RizwanQHSE and ISO training consultancy
Education · Moderate expectations from a social ad → authentic, high-quality work that exceeded them

Highly recommended service provider I came across AnotherZero through a social media ad. After reviewing their feedback and client reviews, I decided to give them a try—though I must admit, my expectations were moderate at first. However, they truly impressed me. The work delivered was authentic, high-quality, and exceeded my expectations in every aspect. Their professionalism and attention to detail were clearly reflected in the outcome. I highly recommend AnotherZero and will definitely be working with them again in the future.

Read it on Trustpilot ↗Mar 2026
C
CatherineDyslexia reading therapist
Education · Articles done the Sunday she ordered, published by Tuesday

They completed my articles the day I placed my order even though it was a Sunday. The articles were fantastic! They were published by Tuesday. The staff were extremely friendly and helpful! I highly recommend.

Read it on Trustpilot ↗Aug 2025
CW
Corrinne WalkerSelf-help life coaching academy
Education · Online school showcased with credibility and excellence

A Partnership That Elevates Your Brand Working with Another Zero was excellent. Nick leads a strong, professional team, and Amanda ensured the article was clearly communicated and carried out. As a result, The Self-Help Expert Academy online school was showcased with credibility and excellence, showing the value of partnering with people who elevate your brand.

Read it on Trustpilot ↗Dec 2025
JS
James SankethCoach training provider (marketing chief)
Education · Features met deadlines and reflected positively on the brand

AnotherZero Went Above and Beyond — A Trusted Publishing Partner I am James, Chief of Marketing at Ignite Global, and I’m happy to share our experience working with AnotherZero. We collaborated with their team to expand our visibility and highlight our work and global impact. From the first interaction to final placement, they consistently demonstrated professionalism, clear communication, and attention to detail. The process was seamless, deadlines were met, and the resulting features reflected positively on our brand. AnotherZero’s reliability and thoughtful approach made the experience smooth and impactful. We value the care and integrity they brought to our collaboration and confidently recommend AnotherZero to organizations seeking dependable publishing and outreach support.

Read it on Trustpilot ↗Sep 2025
HO
Heidi Solomon-OrlickB2B sales training for young women
Education · Articles and press release, felt like an in-house marketing team

AnotherZero Exceeds Expectations AnotherZero not only delivered on what they promised, but they exceeded my expectations. We worked in close collaboration on the articles and press release, and honestly, it felt like I was partnering with the marketing team down the hall. Amanda was incredible to work with and SO responsive. Thank-you AnotherZero for everything.

Read it on Trustpilot ↗Jun 2025
OK
Oksana KKids' enrichment school co-founder
Education · Guaranteed placement for $97, brand research through writing and publication

A game-changing PR service. As Oksana Management Group, we're thrilled to endorse AnotherZero, a game-changing PR service that's revolutionizing brand visibility. Their innovative approach to securing features in top-tier outlets like Forbes, NBC, and CBS has been nothing short of impressive. What sets AnotherZero apart is their guaranteed media placement for a one-time fee of $97, offering incredible value and peace of mind. Their comprehensive service, from brand research to article writing and publication, demonstrates a commitment to excellence that aligns perfectly with our own educational and enrichment programs. For businesses looking to enhance their online presence, improve SEO rankings, and attract a broader customer base, AnotherZero is an invaluable partner. Their 100% money-back guarantee further solidifies their commitment to client satisfaction. In our experience, AnotherZero's innovative PR strategies align perfectly with the evolving needs of businesses in today's digital landscape. We wholeheartedly recommend their services to any organization seeking to elevate their brand and achieve tangible results. Alex C., OMG, Inc. Co-Founder

Read it on Trustpilot ↗Feb 2025
Antoine RudiVocal coach training center, France
Education · Very quick, very easy process, very good job
“Everything was so good with AnotherZero. From the beginning, things go very quick. The process is very easy. Good recommendations, good advice and very good job.”
Verified clientClient since Nov 2025
G
GeorgeAI instructor, tech training academy
Education · Short turnaround from paying to delivery, always in good hands

Very responsive and professional service The team was extremely responsive to comments and feedback and I always felt safe and in good hands. The turnaround from paying to delivery was short without feeling rushed to decide.

Read it on Trustpilot ↗Sep 2025
M
MelissaTest-prep tutoring company
Education · Project completed fast, constant updates, high-quality deliverables

Super professional and timely! I really appreciated how fast they were able to complete the project, and they stayed in constant communication giving updates and confirmations along the way so that I knew exactly what to expect. They were very courteous and easy to work with, and the deliverables were high quality. Thank you!

Read it on Trustpilot ↗May 2026
AS
Alan SmithOnline university
Education · Media exposure easier than expected, things moved quickly

I had a really smooth experience working with AnotherZero. Their team was responsive, professional, and made the process of getting media exposure much easier than I expected. They explained the steps clearly and kept communication straightforward throughout the process. What I appreciated most was how quickly things moved and how organized everything felt. It’s nice to work with a team that actually follows through and delivers what they promise. Overall, a positive experience, and I’d definitely recommend them to anyone looking to get featured or build their media presence.

Read it on Trustpilot ↗Mar 2026
PK
PSYCH-K®Belief-change workshops and facilitator training
Education · Efficient delivery, partnership to increase visibility for their process

GREAT SERVICE - HIGHLY RECCOMENDED Another Zero has fabulous customer service and very effective and efficient timing on delivering the service they offer. We are happy to have this partnership to increase the visibility of our process for those who are ready to know about it.

Read it on Trustpilot ↗Aug 2025
AL
Andrew E LowTrains professionals to become coaches
Education · Delivered on time, met and exceeded expectations

Service that delivers Blown away by how responsive and thorough the team was. Truly. AnotherZero showed up with care, clarity, and a level of detail that made the whole process feel simple and streamlined. They delivered on time. Met and exceeded our expectations. A platform and team that's definitely worth checking out! Thank you, Amanda!

Read it on Trustpilot ↗Dec 2025
WH
Wayne HendershotWindshield repair training course creator
Education · Chose them over the competition, expectations exceeded, prompt replies

I chose this company over the competition based on their good reviews and they did not disappoint! They exceeded my expectations in every way, especially when it came to communication. They were always, and sometimes surprisingly, prompt with responses and all communication. 10/10 would recommend their service to anyone looking!!

Read it on Trustpilot ↗Feb 2025
S
StephModeling masterclass founder, fashion designer
Education · Amanda made sure her business gets the recognition it deserves

Absolutely impressed with outcome! Amanda has been amazing to work with. She responds in a timely fashion, answers questions with clarity and really wants to see you have success! I truly appreciate all of her assistance in making sure my business gets the recognition it deserves.

Read it on Trustpilot ↗Aug 2025
NE
Natalee EganMeditation and holistic counselling college
Education · Questions answered quickly and respectfully, very happy with the work

I highly recommend AnotherZero. They have been extremely professional and easy to work with, Amanda is knowledgeable, efficient and a delight, answering all questions quickly and respectfully. I am very happy with the work they have done for me so far.

Read it on Trustpilot ↗Dec 2025
PM
Pablo MuradFree online-course platform founder
Education · Fast and transparent, every request resolved, every question answered

An honest and efficient company — I was impressed by their speed and transparency. They resolved all my requests and clarified every single question I had.

Read it on Trustpilot ↗Aug 2025
SA
Submit Your AssignmentsOnline academic-help service for students
Education · Communicative throughout, high-quality articles, will use again

This was an incredible experience. They were incredibly communicative throughout the process and provided me with some exceptionally high-quality articles that I’m confident will greatly benefit my business. I highly recommend them and will definitely be using their services again.

Read it on Trustpilot ↗May 2026
YG
Yara GemMusic school for kids and adults
Education · Amanda made it smooth, reliable and seamless start to finish

Excellent experience I had an excellent experience and couldn’t be happier with the service. Amanda was incredibly helpful throughout the entire process and professional, attentive, and genuinely committed to making sure everything went smoothly. It’s rare to find someone so reliable and easy to work with. I felt completely confident and well taken care of from start to finish. Highly recommended for anyone looking for a trustworthy and seamless experience!

Read it on Trustpilot ↗Apr 2026
SB
Shabnum BiIndependent preschool and early-years childcare
Education · Article tailored to the business, step-by-step support

Astonishing Company highly recommended Another Zero have a professional service very productive, tailored the article according to our business product. The service was exceptional and highly recommended to others. The communication and the whole experience was smooth given step by step support.

Read it on Trustpilot ↗Jan 2026
A
AndrewOnline wedding dance courses
Education · Prompt, clear, delivered exactly as agreed

Fast, reliable, and professional service I had a great experience working with the AnotherZero team. Everything was prompt, clear, and delivered exactly as agreed. They are professional, trustworthy, and well-organized. I highly recommend them and would definitely work with them again in the future.

Read it on Trustpilot ↗Jul 2025
AK
Adeolu KodeK-12 tutoring company co-founder
Education · Amanda handled the entire process, efficient and professional

High-quality PR Service, highly recommended. I had a great experience using Another Zero. Amanda handled the entire process in an efficient and professional manner. I highly recommend.

Read it on Trustpilot ↗Feb 2025
JO
Jeremiah J. U. OmuetiEntrepreneurship training founder
Education · Got featured, great working with the team

We just got featured, thanks to the AnotherZero team. It's been great working with them so far and I will absolutely recommend them anyone.

Read it on Trustpilot ↗Sep 2025
NV
Nestor VilchezCareer pathways for Latin American talent
Education · Streamlined, accurate, ethical process for sharing information with the public

Professionalism with Purpose The team behind this service is among the most professional and caring in the industry. They offer a streamlined, accurate, and ethical process for sharing information with the public in a meaningful way. I strongly believe their business is poised for exponential growth, delivering significant value to professionals and organizations seeking to share honest, impactful messages. This is a truly credible and influential service—one that plays an important role in advancing societal progress.

Read it on Trustpilot ↗Jun 2025
HD
Heather DavisCanine CPR and first-aid instructor
Education · Quick, efficient, responsive; plans to use for future businesses

Another Zero has been awesome! Another Zero has been amazing to work with. Quick. Efficient. Responsive. I will definitely continue to work with them for future businesses !!

Read it on Trustpilot ↗May 2025
DP
Drama school Center for the PeDrama and acting school
Education · Quick, attentive service

great service quick and attentive, thank you for all your help. Hope to work with you in the future

Read it on Trustpilot ↗Apr 2025
PM
Pablo MuradFree online-course platform founder
Education · Did what they promised; plans to do more business soon

Fantastic company, they did what they promised. Soon I'll do more business!

Read it on Trustpilot ↗Aug 2025
GP
George PanickerSTEAM education company
Education · Service better than expected, very professional

My experience was great. The service I received was better than I expected. The way everything was done by the company was very impressive and professional.

Read it on Trustpilot ↗Aug 2025
PE
Public EducationOnline 3D art and game-dev school
Education · Effective, fast, and caring, gets the job done

That this organization gets the job done. Effective, fast, and caring for our businesses.

Read it on Trustpilot ↗Oct 2025
PS
Pritam SahooGenerative-AI educator
Education · Great, proactive support from the team

Great and proactive support from the team.

Read it on Trustpilot ↗Oct 2025
A
AymenLeadership curriculum designer for universities
Education · Good communication with the staff, super professional

Brilliant service, the communication with the staff here is amazing and they are super professional!

Read it on Trustpilot ↗Sep 2025
YS
Youth's Leader SingaporeYouth-leadership mentoring programme
Education · Always prompt in their responses

Prompt and Pro-active They are always prompt in their responses.

Read it on Trustpilot ↗Feb 2026
RL
Ratnadeep LalFashion-design institute chairman
Education · Great experience

it was great experience

Read it on Trustpilot ↗Oct 2025

Education marketing by kind of school: what a news feature does for tutors, studios, schools, trainers and course creators

Every education business gets chosen a different way: a parent picks a tutor after a bad report card, and an HR manager picks a trainer she'll have to defend upstairs. Below is where a news feature fits each kind, two story angles an editor would run, and the featured clients of that kind.

Tutor advertising: be the tutor a parent finds after the first bad report card

Tutor advertising gets a parent to your name, and what they find when they look you up decides whether they book a first session. The buyer is usually the parent of a K-12 student who just saw a bad progress report or a teacher's note, searching at night for "math tutor near me" or asking in the class parents' group chat. Before booking, they want to know who you are: a certified teacher, a subject expert, someone who has worked with a kid like theirs. A news feature answers that in someone else's words, and its do-follow backlink from a news site adds to the SEO you're already doing. Angles: "Why a B in Math Can Hide a Gap From Two Grades Back" or "What to Do When Your Third Grader Still Guesses at Words." Adeolu Kode, co-founder of a K-12 tutoring company, wrote: "Amanda handled the entire process in an efficient and professional manner." Catherine, a dyslexia reading therapist, called her articles "fantastic."

Dance studio advertising and dance studio marketing: win the parent before fall registration

Dance studio advertising fills the trial class, and how to advertise a dance studio well comes down to what a parent finds when they look you up before signing up for a whole season. Most buyers are parents of young children picking a first studio, or parents switching after a bad year, and many register in late summer for fall and again in January. They compare more than class times: the teachers' training, whether the studio is competitive or recreational, what costumes and recital fees add up to, and how a shy beginner gets treated. They hear names from other parents at school and at birthday parties. A feature that explains your philosophy gives them a reason to choose you and something to send the other parent. Angles: "Competition or Just for Fun? The Studio That Lets Families Choose" or "Six Weeks to a First Dance: What Wedding Couples Practice." Andrew, who sells online wedding dance courses, wrote: "Everything was prompt, clear, and delivered exactly as agreed."

Marketing for private schools: the story parents read before the open house

Marketing for private schools runs on a long clock: many families start looking a year before their child would start, tour in the fall and winter, and decide with tuition on one side and a free public school on the other. The parent doing the research asks other parents, neighborhood groups and the preschool director, then reads everything about the head of school, the teachers, class sizes and where graduates go next. What they fear is paying tuition for years and finding out the school was the wrong fit. A news feature tells the school's story in an outlet a parent can forward to a spouse before the open house or the application deadline. Angles: "Why This Preschool Teaches Through Play Until Age Five" or "A Small School's Answer to Phones at Lunch." Shabnum Bi, who runs an independent preschool and early-years childcare, wrote: "The service was exceptional and highly recommended to others."

Music teacher marketing and music lessons advertising: what a parent or adult student checks before the first lesson

Music teacher marketing comes down to the first lesson: most students arrive by word of mouth or a search for lessons nearby, then read about the teacher before committing to a term. The parent of a seven-year-old wants patience and a recital to work toward. An adult beginner wants to know they won't be the only grown-up in a room of children. A serious student preparing for an audition or a competition wants a teacher with a method. A feature makes that teacher read as the expert. Michael Finlay's USA News feature explains The Finlay Method, his approach to piano technique built on biomechanics, anatomy and learning science, and he wrote that his article was "published in less than a week for a fraction of the normal cost." Antoine Rudi, who runs a vocal coach training center in France, said: "From the beginning, things go very quick." Angles: "Learning Piano at 50: What Adult Beginners Get Right" or "Audition Season: How Young Singers Prepare Without Straining Their Voices."

Marketing your online course: proof for a student who has never met you

Marketing your online course means selling a stranger: someone who found you through a video, podcast or ad and is about to pay. Before they buy, many search your name plus words like review or legit, because they've bought a course that turned out to be free videos with a price tag. Affiliates weighing your launch run the same search. A news feature gives them something outside your own funnel: an article about who you are and what you teach, linked from the sales page with an "As Seen On" logo. Angles: "Starting a Home Business on a Micro Budget, Documented as It Happens" or "What a Paid Course Teaches That a Free Video Can't." Isabel M., who teaches a course on starting a home business, wrote that her article was published "in just 3 days on USAnews.com which was faster than I ever expected." Wayne Hendershot, who sells a windshield repair training course, wrote: "I chose this company over the competition based on their good reviews."

Corporate trainer marketing and marketing for training companies: give the buyer a name to defend

Corporate trainer marketing and marketing for training companies sell to someone who isn't the learner: an HR, learning-and-development or operations manager spending a team's day and a budget, who has to defend the choice to the person above them. They ask peers, consultants or an industry association for a name, then check LinkedIn and the program outline. The timing follows the business: annual budget planning, a wave of new managers, or an ISO audit date on the calendar. What they fear is a room of bored staff and a wasted day with their name on it. A feature in a business outlet gives them something to forward. After its feature, The Billaeon Group, a leadership training school, wrote: "We are now discussing million dollar collaborations for our work." Ahmed Rizwan, whose consultancy trains on QHSE and ISO standards, wrote that the work "exceeded my expectations in every aspect." Angles: "The Audit Is in 90 Days: What ISO Training Covers First" or "Sales Training for People Who Never Planned to Sell."

Marketing for driving schools: be the instructor a nervous parent trusts with the car

Marketing for driving schools is trust marketing: a parent is handing their teenager, in a moving car, to a stranger. In many states a teen needs driver's education or a set number of supervised hours before a license, so parents start searching in the months before a permit birthday, often in summer. They read reviews and ask other parents, and they check whether the school and its instructors are licensed, whether the cars have a passenger-side brake, and how the school handles a nervous student. The other big buyer is the adult: someone who never learned, a newcomer to the country, or an older driver getting confident again. A news feature that introduces your instructors and your approach answers the parent's search and gives the anxious adult a reason to call. Angles: "Learning to Drive at 35: The Students Driving Schools Rarely Talk About" or "What Teens Get Wrong on the Road Test, According to an Instructor."

Marketing for language schools: show the teaching an app can't

Marketing for language schools competes with free apps, so it has to show what a class gives that a phone doesn't: a teacher, a level and a reason to keep showing up. Adult students usually come with a reason and a date, such as a job that needs English or Spanish, a move abroad, a partner's family, or an exam like IELTS or TOEFL. They compare class sizes, teachers' qualifications, schedules and online or in-person options, and many take a placement test before they pay. Parents enrolling children in a weekend heritage-language school are a separate buyer, choosing on community and on whether the kids will actually speak it at home. Employers paying for staff lessons want a provider they can check. A feature tells your school's story in one place all three can find. Angles: "Apps Get You to Hello. Classes Get You to the Job Interview" or "The Saturday School Where Kids Learn Their Grandparents' Language."

Kids' enrichment program marketing: STEAM, drama and life-skills classes parents choose for after school

Kids' enrichment program marketing speaks to parents filling afternoons, weekends and summers, who are deciding whether a class is worth the drive and the fee or is just expensive babysitting. They hear about programs from school flyers, other parents and the class their child's friend takes, and they register in waves: before the fall semester and, for camps, in spring. They check who runs it, whether staff are background-checked, and what kids actually make, learn or perform by the end. A news feature that shows what a child walks away with gives a parent a reason to pick you over the cheaper option. Aaron Nolan, a kids' life-skills educator in Texas, was featured in Entertainment News Monthly within three days and said USA News was next. George Panicker, who runs a STEAM education company, wrote: "The service I received was better than I expected." Angles: "Summer Robotics Camp: What a 10-Year-Old Builds in a Week" or "The Life-Skills Class That Teaches Kids to Cook a Meal and Count Change."

Test prep marketing for LSAT, SAT and ACT tutors: be found with the exam date on the calendar

Test prep marketing runs on a deadline: the exam date. A student or parent looking for an LSAT, SAT or ACT tutor already knows when the test is, and is comparing private tutors with big-name courses in the months or weeks before it. LSAT students are adults, often studying around a day job; SAT and ACT families are often parents of high school juniors. They check the tutor's own score, how long they've taught the exam and what past students say, and they're wary of anyone who promises a score. A news feature explains how you teach the test, in an outlet that isn't your own site. LT, who runs a small LSAT tutoring business, wrote that the feature "led to a big boost in my clientele." Melissa, who runs a test-prep tutoring company, wrote that "the deliverables were high quality." Angles: "The LSAT Tutor Who Works Around Your Day Job" or "Retaking the SAT: What Changes Between the First Score and the Second."

CPR training business marketing: be the instructor whose card gets accepted

CPR training business marketing has to answer the buyer's first question: will this certification card count for my employer or licensing board? The buyers vary: a nurse or medical assistant who needs BLS, a childcare worker or coach whose job requires CPR and first aid, an office manager booking an on-site class for a workplace safety plan, a new parent who wants infant CPR. Many search "CPR class near me" the same week a card expires or a new job starts, so the school that looks established gets the booking. A news feature explains who teaches, which courses you offer and whether you train groups on-site. DeAndre, who owns a CPR training school, got a feature on USA News and wrote that "their speed and execution are unmatched." Heather Davis, a canine CPR and first-aid instructor, wrote: "Quick. Efficient. Responsive." Angles: "Infant CPR Before the Baby Comes Home" or "Your Dog Is Choking: What Owners Can Do Before the Vet."

How educational consultants get clients: be the expert a worried parent can check

Educational consultants get clients mostly by referral, and the family that hears a name still looks it up before paying for a package. The buyers are parents of high school students starting the college search, often in sophomore or junior year; parents of a child with learning differences looking for the right school or support; and adults, like first-generation graduate students, who don't know the unwritten rules. Names come from families you've helped and from professionals who meet parents with a decision to make, like tutors and therapists. The fear is paying for someone who promises an admission they can't deliver. A news feature that explains your background and approach is something a parent can read slowly and pass to the student. Stacey Horn, who mentors first-generation doctoral students, wrote: "I've shared the contents, including AnotherZero's contact information with 4 professionals so far." Angles: "The First in the Family to Start a PhD: What Nobody Explains" or "Choosing a College for the Major, Not the Name."

Education & Training: common questions

What is education PR?

Education PR is public relations: how a school, tutor, trainer or course creator earns attention and trust through the press, with news stories, expert quotes, press releases and written features. A university or school district runs it from a communications office, around enrollment, fundraising and anything that makes the news. A small education business usually starts with one published feature it can show the families and students deciding whether to enroll.

What's the difference between education marketing and education PR?

Education marketing is everything that brings in enrollments: your website, search, ads, open houses, referral programs and email to past families. Education PR is the part someone else publishes about you, like a news story or a feature, so it carries trust your own ads can't. Most education marketing strategies lean on the first and skip the second. A feature fills that gap: when a parent or student checks you out after an ad or a referral, they find an article about you that you didn't post yourself.

How can a tutor, course creator or training school get featured in the news?

Give an editor a story about a person and the people they teach, then pick a route to get it published. You can pitch local and education reporters, answer expert requests, send a release when you have news like a new course or campus, or buy a written feature. Tutors and small schools rarely fit an education reporter's beat. A written feature is the route the education businesses reviewed below took. Aaron Nolan, a kids' life-skills educator in Texas, tried the $97: "Within three days, I was featured in Entertainment News Monthly."

Are tutors, schools and trainers allowed to advertise with a paid feature?

Yes. There's no bar association for tutors, studios or course creators; the rule is the FTC's truth-in-advertising standard every business follows: don't claim what you can't back up, like a guaranteed score jump, a pass rate, a job-placement figure or, for a business or money course, what students will earn. Licensed schools, such as many career schools and driving schools, also answer to state rules on those claims. Teachers employed by a district should check its policy on outside work, since some limit tutoring their own students for pay. Get a parent's written permission before naming a student. You approve every word before anything runs.

Will the article say we're the best tutor or school in town?

No, and you wouldn't want it to. "The best tutor in town" reads like an ad, and parents skip past it. The article describes what you teach, who you teach it to, how you came to teach it and what makes your method or program different, the way a news feature reads. It won't promise a test score, an admission or a job, because those are the claims that get education businesses in trouble. You approve every word before it runs, so if a line reads bigger than you'd say it, you change it.

How much does education PR cost?

Agencies that specialize in education PR mostly work on monthly retainers, commonly in the thousands of dollars a month, and most don't publish prices; you find out on a call. A wire press release commonly runs from under $200 to over $1,000. A written feature through AnotherZero costs $97, one time, with no retainer. How is it $97? We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access. Isabel M., a home-business course creator, recommends it to "anyone looking for visibility and credibility without the huge PR agency price tag."

How much is a publicist for a school, tutor or trainer?

Usually a monthly retainer or a project fee, and many publicists don't post prices, so you find out on a call. For a tutor or small school, what that buys is pitching: the publicist sends your story to education and parenting reporters, who mostly cover districts, test scores and universities, and a reporter still decides whether it runs. A one-time $97 feature through AnotherZero is a different buy: one 800–1,000 word article about how you teach, written by a person, in the outlet you choose, within 7 days or your money back.

Is PR worth it for a tutor or a small school?

It is when the problem is trust rather than traffic. Parents, students and HR managers look a teacher up before they book, and a news feature is the one result on that search you didn't write yourself. It won't replace referrals or reviews; it backs them up. After its feature ran, The Billaeon Group, a leadership training school, got a call for a meeting with a client it had been chasing for months. That's one client's result, not a promise, but at a one-time $97 the bar for worth it is low.

Do I need an education PR agency, or is one press feature enough?

Only if you have the work an agency is built for, like a university's PR strategy for higher education or an edtech launch with a crisis plan behind it. If you're a tutor, a training school or a course creator, one strong feature does the job you actually have. It gives the people deciding whether to enroll something credible to read. AnotherZero works more like a PR platform than an agency: the price is on this page, and you order and approve online. Heidi Solomon-Orlick, who runs B2B sales training for young women, says "it felt like I was partnering with the marketing team down the hall."

Is a school press release the same as a press feature?

No. A school press release is an announcement you write about yourself, such as a new campus, a course launch or an accreditation, sent out to be reposted. A press feature is written about you: an article on your school or program, published in one outlet. Corrinne Walker's article in The Leader Report, "The Self-Help Expert Academy: A Revolutionary Online School for Personal Growth," is a feature. The $97 buys the feature. For reach across many sites at once, there's an optional $297 PR Bundle (400+ news sites), offered after checkout.

What should an education press release include?

Real news first: a new campus or location, a new program, an accreditation, a partnership with a school district or employer, a scholarship, or a milestone a family agreed to share. Then a headline that names the school and the news, a dateline, the facts in the first paragraph, a quote from a named director or founder, a short "About" paragraph and a media contact. An example: "[School] Opens a Weekend STEAM Program for Ages 8 to 12 in [City]." A feature needs no news. It's a story about how you teach, written by AnotherZero and published in one outlet you choose.

Does a news feature help education SEO and show up in ChatGPT or Google AI answers?

It helps, and no one can promise a ranking. A feature gives your school two things search engines and AI tools look for: a do-follow backlink from a high-authority news site that Google indexes, and a third-party article that names you, what you teach and where. Google rewards third-party validation, and that article is the signal Google and AI use to recommend a tutor or school. Michael Finlay, the piano teacher above, says the backlinks helped his search rankings. That's his result. We don't guarantee a ranking position or an AI mention, and be wary of anyone who does.

Can I put "As Seen On" logos on my school or course website?

Yes. The $97 includes "As Seen On" usage rights, a custom banner and a social media kit, so you can show the outlet's logo on your homepage, your enrollment or course sales page and your parent newsletter, and use the logos forever. Keep it accurate: "As Seen On USA News" says where you were featured, not that the outlet endorses your school. Link the logo to the article itself, so a parent or student can read it. For an online course, the best spot is right beside the Enroll button.

Can I choose the outlet my article runs in?

Yes, you pick it. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more. For most education businesses the strongest pick is a national news name a parent recognizes, like USA News or New York Weekly; trainers who sell to companies often pick a business outlet like CEO Times or Biz Weekly. Heidi Solomon-Orlick's sales training and Michael Finlay's piano method both ran in USA News. It runs within 7 days or your money back.

How long does it take to get an education feature published?

Your draft arrives 24–48 hours after the 2-minute form, and the article runs in your chosen outlet within 7 days or you get your money back. Nothing publishes until you approve it. Catherine, a dyslexia reading therapist, says "They completed my articles the day I placed my order even though it was a Sunday," and "They were published by Tuesday." Miraculous Ighalo, who runs a tech training and IT staffing company, forgot to sign off for about a month. Once he did, "In less than 48hrs, they had the work completed." Want it live before enrollment opens? Order a few weeks ahead.

How do tutors find students?

Mostly through word of mouth and local search. Parents ask other parents and teachers for a name, and the rest search the subject and their town, like "chemistry tutor near me." Many tutors also list on tutoring marketplaces, which bring leads but take a commission and put you beside dozens of others. However a parent finds you, they look up your name before the first session, and that's where a news feature helps: an article about how you teach, in a news outlet. LT's LSAT tutoring business and Adeolu Kode's K-12 tutoring company have both been featured.

Where can I advertise my tutoring services?

Start where parents already ask for names: a Google Business Profile so you show up when they search the subject and their town, local parent groups on Facebook and Nextdoor, school and library bulletin boards, and the teachers and counselors parents ask for a referral. Ads work hardest in the weeks after report cards and before big exams, when parents are already looking. Wherever the ad runs, the parent looks up your name before booking, and a news feature about how you teach is what they find. LT, who runs a small LSAT tutoring business, says the feature "led to a big boost in my clientele."

How do you advertise a dance studio?

Most studios fill classes with local search and a Google Business Profile, short videos of real classes and recitals, Facebook and Instagram ads around fall registration and January, trial classes, and parents telling other parents. Every one of those sends a parent to look you up. A news feature is what they find that you didn't post yourself: a story about your teachers, your philosophy and how you treat beginners, linked from your registration page with an "As Seen On" logo. Andrew, who sells online wedding dance courses, has been featured.

How do educational consultants get clients?

Mostly by referral: families they've helped, plus professionals who meet parents facing a school decision, like tutors and therapists. The rest come from workshops for parents and from search. The family that gets a name still looks it up, because a consulting package is a real expense and many parents have heard about consultants who overpromise. A feature that explains your background and approach in a news outlet is easy to forward. Stacey Horn, who mentors first-generation doctoral students, has shared hers with 4 professionals so far.

How do you get corporate training clients?

Through people more than ads. Corporate training is usually bought by an HR, learning-and-development or operations manager who asks peers, a consultant or an industry association for a name, then checks LinkedIn and the trainer's site. Speaking at industry events, posting on LinkedIn and running one strong pilot session are how many trainers land a first contract, and good first contracts lead to referrals. A news feature helps at the checking step: something the manager can forward to whoever approves the budget. Ahmed Rizwan, whose consultancy trains on QHSE and ISO standards, found AnotherZero through a social media ad.

Nic Abelian, AnotherZero's founder, built a Los Angeles local-services company to $35M a year, and when he added "As Seen On" logos without changing a single ad, his close rate went from 12.4% to 23.1%. A family picking a school is making that same trust call.

AnotherZero reviews from other industries

See all 1,106 reviews on the Wall of Love →

Be the one they've already read about

So for those of you reading this right now, know that if you were sitting in front of us, we'd have you pick one outlet, fill in the 2-minute form before your next term starts, and then put that one article in front of every new family and student for at least the next 12 months.

Click below to choose your outlet. The draft comes back 24–48 hours after the form, and the article runs in your chosen outlet within 7 days or you get your money back.

Get Featured For Only $97

Reviews, videos and comments from real AnotherZero clients, in their own words. Results vary by business.

Get featured like them. Save $203 today · 100% money-back guarantee

Get Featured For $97