Travel PR Agency Alternative: How Hotels, Tours and Travel Businesses Get in the News for $97

⭐ 4.9 on Trustpilot

Every traveler wants to know a hotel, a tour, a charter or an advisor is the real thing before they book. A travel PR agency can get you that kind of proof, usually on a monthly retainer built for hotel and resort brands. AnotherZero does one job for a one-time $97: a writer turns your business into an 800–1,000 word feature, and once you approve it, it runs in the news outlet you choose. Virginia Miceli, who runs women-only group trips with Vivere Tour, says, "In less than a week, I got my first article featured on New York Weekly."

Get Featured For Only $97

15,318+businesses featured 📰1,000+articles published every month 🗞️#123on the 2026 Inc. 5000 🏆
⭐ 4.9 on Trustpilot

What travel industry PR does before a traveler books

Picture your next guest lying in bed in Chicago, phone in hand, with three tabs open: your trip, two others like it, and a search for your company's name. They've never met you, and the money often goes to another country months before the trip. What they find in that last tab decides who gets the deposit.

1. It gives a nervous booker something to find. A safari, a retreat or a week on a yacht is a big check to send to a stranger. Your website is you vouching for you. A news feature is someone else telling your story. Maree Mackenzie runs a retreat planning company in Bali, and "our main market we serve is North America." Her features ran in USA News and Good Morning US.

2. It does what your listing can't. On the big booking platforms, your tour sits in a grid with every other sunset sail and food tour. Same stars, similar photos. A feature has room for who you are and what a day with you is like. Link it from your own site and put the "As Seen On" logo beside your Book Now button, where a traveler decides whether to book you direct.

3. It gives you something to post before your busy months. Charles Dohs, who runs a flight-deal site, says the day his article ran in the Wall Street Times, "it gave me something to talk about, so when I made a social post, it really hit just right." Post yours as booking season opens. Then send the link to the concierges and planners who send you guests. It's also the kind of third-party signal Google and AI answers use when they recommend a business.

Story angles editors run for tour operators, charters, rentals and travel advisors (examples)

Examples only. The story of your own trip, boat or property will beat any of them, but they show what a travel editor looks for.

  1. "Why More Women Are Booking Women-Only Group Trips." Readers are living the trend, and the founder who runs those trips is the person who can explain it.
  2. "What First-Time Safari Travelers Get Wrong, From a Guide Who Grew Up Near the Park." People saving for a once-in-a-lifetime trip want an insider before they book, and the guide is that insider.
  3. "The Charter Captain Who Plans Every Route Around the Crowds." Readers want the famous islands without the cruise-ship crush, and a captain with a method gives the story its hook.
  4. "Why Travelers Are Going Back to Travel Agents." It runs against what most readers assume, and a home-based advisor with real clients is the proof.
  5. "Sleeping in History: The Family Restoring Heritage Holiday Cottages." A building with a past is half a story before anyone writes a word, and it's a place readers can actually book.

Three travel businesses we wrote about, and where they ran

Andrea Morita — luxury boutique tour operator, The Colombian Trip
Ran in USA News · March 14, 2025
The Colombian Trip: Curating Unforgettable Journeys Through Colombia’s Rich Tapestry
It presents her company as a boutique luxury destination management company and tour operator, and names its World Travel Awards recognition as Colombia's Leading Destination Management Company for 2024. A traveler weighing a custom itinerary from someone they've never met finds a national news name and an award on the first search.

Maree Mackenzie — retreat planning company in Bali, Soul Bliss Journeys
Ran in USA News · September 28, 2025
The Architects of Retreats: How Soul Bliss Journeys Is Shaping Bali’s Role as the World’s Wellness Capital
It explains what her company handles for retreat leaders, from venue sourcing and itineraries to visas, transfers and on-the-ground support, for buyers deciding from the other side of the world. A second feature on the company ran in Good Morning US.

James D. Roumeliotis — yacht charter owner, Go Sail Greece (Athens)
Ran in TodayUS · October 23, 2025
Passion Meets Excellence: The Story of James Roumeliotis and Sail Greece Yachting
It leads with his 30+ years of sailing, his private charters away from the crowds, and the fact that the company owns and maintains every yacht in its fleet. That answers the question a charter guest asks before paying: who actually stands behind the boat.

Everything a hotel, tour, charter or travel business gets for $97

When your feature runs, you'll be able to send a first-time traveler a news article about your company. And you'll be able to stop leaning on star ratings alone to win the booking.

All of it comes in the one-time $97, with no retainer:

  • SEO keyword research, so the article uses the words travelers type, like "private yacht charter Greece" or "women-only tours."
  • A custom 800–1,000 word article, written by a person, about your trips, your fleet or your agency. Andrea Morita says hers was "beautifully written, requiring only minor adjustments."
  • Unlimited revisions, and nothing publishes without your approval, so every detail of the trip is right before a traveler reads it.
  • Guaranteed publication in the outlet you choose. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more.
  • A do-follow backlink from a high-authority news site, indexed by Google, pointing to the site where travelers book you direct.
  • "As Seen On" usage rights, a custom banner and a social media kit, for your booking page and the email guests get before the trip.
  • A 2-minute intake form. For a travel business, that's what you run and where (rooms, tours, a boat, a venue), who books with you, what makes a stay or a trip with you different (small groups, a route, a guide, a cause) and how you got started.

Your draft arrives in 24–48 hours.

We want to make sure this works for you, so we put our money where our mouth is.

  • Love it or it never runs. Unlimited revisions, and if you never approve it, you get a full refund and it never publishes.
  • Your chosen outlet within 7 days or your money back.
  • It stays live. Published indefinitely, and if a placement comes down within the first year, it's replaced free.
  • Lowest price of any PR firm, guaranteed.

AnotherZero reviews from Travel & Hospitality

AnotherZero has featured 15,318+ businesses. Below are all 33 travel and hospitality clients in their own words, from safari and yacht-charter owners to a home-based travel agent and a country dance hall in Alaska.

showing 33 of 33
Charles DohsFlight-deal site founder, Wanderful Adventures
Hospitality · Brand-new brand → traffic ten x'ed in one day, Wall Street Times
“This is my GA account. And as you can see right here, AnotherZero literally ten x'ed my traffic in one day. Admittedly, it ten x'ed it from onesies and twosies to about 20. But on the day my article was published in the Wall Street Times, it gave me something to talk about, so when I made a social post, it really hit just right.”
Verified client
MO
Monique okelleherBoat charter and fishing tours
Hospitality · Expected a scam → won an award, so many Facebook congratulations

This is REAL The whole process moved quite rapidly I was expecting a scam the whole time thinking this is too good to be true but they surprise me and came through with everything they said they would anytime I needed a change. They did it so fast it blew my mind. Highly recommend them great for getting recognition and making your company credible. And as a bonus I went for the reward I got so many congratulations on Facebook it’s amazing what this team can do. Monique Hashimoto

Read it on Trustpilot ↗Oct 2025
CD
Charles DohsCheap-flight deal site
Hospitality · Great copywriting, a nice lift from the backlinks

Great service! Amanda and team were fantastic! Their copywriting service was great and we got a nice lift from the backlinks.

Read it on Trustpilot ↗Sep 2024
Andrew FrostOwner, Andy's Transport Services, Athens GA
Hospitality · Sounded too good to be true → Atlanta Wire in less than 36 hours
“This sounded too good to be true. So I was very hesitant, but I did look them up on social media and different review sites, and everybody had good things to say about them. Long story short, in less than 36 hours my ad was published in the Atlanta Wire. Pretty incredible.”
Verified clientClient since Jul 2024
JR
James D. RoumeliotisYacht charter owner
Hospitality · Featured in a popular magazine, generated media attention

Working with Another ZTurning Ideas Into Headlines: Why Another Zero Stands Outero was an… Working with Another Zero was an absolute pleasure. Their team delivered a prompt, eloquent, and highly engaging write-up about my sailing yacht charter business, which was featured in a popular magazine and generated incredible media attention. Their professionalism, creativity, and ability to capture the essence of my brand exceeded all expectations. If you’re looking for a digital PR and marketing agency that truly understands how to make your business shine, I wholeheartedly recommend Another Zero.

Read it on Trustpilot ↗Oct 2025
Cameron DeJongTravel agent, CamJon Travel
Hospitality · Over 500 news outlets picked up his press release
“I was shocked in such a great way with the results. Over 500 news outlets picked up my press release, and none of this would have been possible without the wonderful writing talent and the ability to get this news out to the media.”
Verified clientClient since Jul 2024
Virginia MiceliVivere Tour, women-only group trips
Hospitality · First article in New York Weekly in less than a week
“In less than a week, I got my first article featured on New York Weekly. It was amazing, I was surprised; I didn't expect that it would be so fast. They are very responsive, very helpful. The team is unbelievable.”
Verified clientClient since Oct 2024
LA
Lisa AdamsTravel advisor
Hospitality · 10-day promise → drafts within twenty-four hours, published a few days later

Another Zero Delivers Another Zero promises to have your business featured in major publications within 10 days, or your money back. It was done in less than half that time. I had drafts of two articles within twenty-four hours, and they were published a few days later.

Read it on Trustpilot ↗Aug 2025
EC
Eric ChristopheLuxury river cruise operator
Hospitality · Was doubtful → whole process took only one day, then published

Just do it and harvest the glory!! I was doubting about it and decided to give it a chance as they price was very attractive compared to any other offers. It was seamless communication with Amanda, very responsive and came up with a perfect reflection of what we wanted. The whole process took only one day and BOOM it was published!! I strongly recommend it. Not enough time yet to see the outcome but very happy with the article who will be seen

Read it on Trustpilot ↗Jul 2025
TC
The Panama Tours CompanyTour company (Panama)
Hospitality · High-quality article published on Digital Journal

AnotherZero has been fantastic to work with. We had an excellent experience with their service, from the communication to the final delivery. They wrote and published a high-quality article for our company, The Panama Tours Company, on Digital Journal, which we are very excited about. We highly recommend them!

Read it on Trustpilot ↗Aug 2025
TS
Tara ShortWomen's eco-tour company founder
Hospitality · Spent a lot with other marketing companies → blown away by AnotherZero

Amazed. I’ve spent a lot of money with different marketing companies and I’m blown away by Another Zero. Get the premium package is my advice to get top tier outlets.

Read it on Trustpilot ↗Feb 2025
AG
Arthur GwaluganoSafari tour operator
Hospitality · Great article published in a very prestigious news outlet

I enjoyed working with them They have been very cooperative from the beginning. They responded quickly to my questions, they wrote a great article for my business and published it in a very prestigious news outlet. I will definitely be working with them again

Read it on Trustpilot ↗Oct 2025
MM
Maree MackenzieRetreat planning company in Bali
Hospitality · Articles on established, famous news sites, seamless process

We are a retreat planning and management company based in Bali, Indonesia and our main market we serve is North America. We reached out to AnotherZero for PR in the form of articles on established, famous news sites. Everything was seamless, the communication is efficient, we look forward to working with them again.

Read it on Trustpilot ↗Sep 2025
AM
Andrea MoritaLuxury boutique tour operator
Hospitality · Contacted almost immediately after purchase, article needed only minor adjustments

My experience with AExceptional Service and Beautifully Crafted ArticlesnotherZero was… My experience with AnotherZero was outstanding. From the moment I did the purchase, I was contacted almost immediately, making the process incredibly smooth and efficient. The service was amazing—everything was clear and easy to understand, especially during the writting part. The article they created was beautifully written, requiring only minor adjustments. I truly appreciated how well they captured the essence of the story and selected the perfect pictures to complement it. The way they crafted the message was exceptional, making the final piece both engaging and polished. Overall, the entire experience was seamless, professional, and highly enjoyable. I couldn’t be happier with the results!

Read it on Trustpilot ↗Mar 2025
ED
Edson Chacon - Executive DirecExecutive director, custom tour operator
Hospitality · Article for US magazines that captured the heart of their message

The best help to make your brand grow I want to express my deepest gratitude to the amazing team and Amanda who helped me share our recent article for the US magazines. Their support, professionalism, and kindness went far beyond expectations. It wasn’t just about posting something—it was about understanding the heart of our message and helping us bring it to life with care and dedication. I truly felt accompanied in the process, and that makes all the difference. Thank you for walking with us on this journey and for believing in what we do. Your help is a blessing, and I’m truly grateful.

Read it on Trustpilot ↗Aug 2025
K
KNTQAdrenaline experiences company
Hospitality · Article delivered quickly, approved before publication

Smooth and professional experience We had a very positive experience working with the team. Communication was fast and clear throughout the entire process, and they were responsive whenever we had questions or feedback. The article was delivered quickly, well written, and aligned with what was agreed in advance. We also appreciated the opportunity to review and approve the content before publication. Overall, a smooth and professional collaboration. Happy to recommend their service based on our experience.

Read it on Trustpilot ↗Jan 2026
CK
Cynthia KarnikLuxury travel and event planner
Hospitality · Polished work needing very little editing; Amanda responsive throughout

Another Zero is 100%! Working with Amanda and Another Zero was an excellent experience from start to finish. Amanda was incredibly responsive, professional, and attentive throughout the process, which gave me complete confidence in the project. The quality of the work was outstanding — clean, polished, and requiring very little editing on my end. Everything was handled efficiently, making the entire process smooth and stress-free. I truly appreciate the level of care and expertise Amanda brought to the table, and I would not hesitate to recommend her and Another Zero to anyone looking for reliable, high-quality support.

Read it on Trustpilot ↗Aug 2025
MB
Mike BrubakerRustic wedding venue owner
Hospitality · Quick, timely results; everything advertised done and more

5 Star review for AnotherZero! Quick and timely results, great communication and everything they advertised was done and more! Would highly recommend to any business owner looking to spotlight their business and get ahead of the game!

Read it on Trustpilot ↗Dec 2024
W
WaiHeritage holiday cottages owner
Hospitality · Quick to respond, job done swiftly, everything delivered as described

Working with AnotherZero has been a rewarding experience. The info they provide in their website was easy to follow. Once engaged, they're quick to respond and accomplish their job swiftly and to a professional standard. Everything they delivered was as described. Very pleased with their service and will definitely use them again.

Read it on Trustpilot ↗Sep 2025
K
KristinaWoman-owned luxury chauffeur service
Hospitality · Featured Astra Lux and amplified the voice of a woman-owned brand

Outstanding Support for Small Businesses Working with AnotherZero has been an amazing experience. Their team is supportive, responsive, and genuinely cares about helping small businesses grow. As a woman-owned luxury brand, I truly appreciate how they went above and beyond to feature Astra Lux and amplify our voice. Highly recommended!

Read it on Trustpilot ↗Aug 2025
PA
Pink Cadillac AlaskaCountry bar and dance hall owner
Hospitality · Reached out personally, walked through the process; article captured the business perfectly

Professional, Supportive and Brought my story to Life I had a fantastic experience working with this team. They reached out personally to make sure I didn’t miss the opportunity to be featured and walked me through the entire process. They were incredibly helpful with any questions or issues I had and took the time to really understand my story. The final article captured my business perfectly and truly brought it to life. Highly recommend!

Read it on Trustpilot ↗Mar 2025
TH
TJ HongAdventure motorcycle tour operator
Hospitality · Simplest onboarding ever, entire process fast

Superb Service The onboarding was simplest ever and a super helpful team . The speed on how the entire process was amazingly fast . I would definitely work with them again

Read it on Trustpilot ↗Nov 2025
HT
Happy TravelerTours and activities booking company
Hospitality · Top notch articles written from the heart; will keep returning

From start to finish professional, responsive and delivering Top Notch Articles written by writers that write from the Heart and out of your soul. We loved our experience and Will keep returning over and over.

Read it on Trustpilot ↗Dec 2025
MA
Manitra AndriamialisoaBespoke luxury travel operator
Hospitality · Fast turnaround, 110% satisfied with competence and care

What an incredible speed at AnotherZero! I can't recommend them enough. I'm 110% satisfied with their competence and speed and care!

Read it on Trustpilot ↗Jul 2025
BC
bijo cherianBlack car and limo service
Hospitality · Kept in the loop throughout, everything went smoothly

Amanda Went Above and Beyond had a great experience with Anotherzero. Amanda was excellent—she kept me in the loop throughout the process and made sure everything went smoothly. Her professionalism and communication gave me confidence every step of the way. I truly appreciate the outstanding service and would gladly recommend Anotherzero to anyone looking for reliable support.

Read it on Trustpilot ↗Sep 2025
SD
Shriniwas DeshmukhJungle safari tour company
Hospitality · Quick turnaround in drafting, start to end

Great co-ordination from Amanda of team AnotherZero! A quick turnaround in drafting and overall process from start to end. Highly recommended.

Read it on Trustpilot ↗Mar 2026
AM
Abdiel MalavasiSport-fishing charter owner
Hospitality · Very fast service, great communication, great pricing

I'm impressed by Another Zero Very fast service, great customer communication, great pricing. I'm impressed by Another Zero.

Read it on Trustpilot ↗Oct 2025
M
MeganPrivate jet charter company
Hospitality · Responsive, adaptive, quality work, fast

AMAZING! What a fantastic concept and execution! Responsive, adaptive, quality work. FAST. Can’t wait to work with them again!

Read it on Trustpilot ↗Apr 2025
GA
Georgette AlithinosLuxury yacht charter concierge
Hospitality · Results exceeded expectations

Amazing service! I had an outstanding experience working with AnotherZero. The results exceeded my expectations.

Trustpilot reviewMay 2025
JO
Jungles OceansTour planning and booking business
Hospitality · Efficient, supportive service and great value

Excellent service. Highly recommend Excellent service. Very efficient and supportive. Highly recommend. Great value too

Read it on Trustpilot ↗May 2026
JO
Jungles OceansTour planning and booking business
Hospitality · Helpful, prompt staff, highly recommended PR service

Great PR service. Highly recommend. Staff are very helpful and prompt with their service too.

Read it on Trustpilot ↗Jun 2026
JM
Juan MonizPrivate boat and yacht rentals
Hospitality · Quick service

Amazing and quick service.

Read it on Trustpilot ↗Jul 2026
T
TamikaHome-based travel agent
Hospitality · Great experience with Amanda and her team

My experience has been awesome My name is Tamika Matthews my experience with Amanda and her team has been great. I highly recommend reaching out to them.

Read it on Trustpilot ↗Jan 2026

Travel branding, advertising and hospitality marketing by type of business: what a news feature does for each kind of travel company

Every kind of travel business gets booked a different way: a hotel guest narrows a shortlist on a booking site, while a safari traveler vets an operator for months before wiring a deposit. Below is where a news feature fits each one, two example story angles an editor would run, and the clients of that kind who've been featured.

Hotel branding and hotel marketing: the feature that wins the direct booking

Hotel branding is what a guest believes about a hotel before they book it. Hotel advertising buys the first look, and a news feature is what they find when they look the hotel up. Most travelers find a hotel on a booking site or a map, narrow it to three or four on price, location and stars, then search the names on that shortlist. Many will book direct when the hotel's own site gives them confidence, which saves the hotel the commission a booking site charges on every room it sells. A feature gives that site what a listing can't: who runs the place, what the neighborhood is like, and why a guest would come back. Meeting planners and wedding parties booking room blocks check the same way, with more money on the line and a boss or a family to answer to. Stories that fit: "The Family-Run Hotel That Still Greets Every Guest by Name" or "Where Locals Send Their Visitors: A Hotel Built Around Its Neighborhood."

Boutique hotel branding and marketing: sell the character a chain can't copy

Boutique hotel branding sells the one thing a chain can't copy: the building, the design and the people who run it. A boutique guest isn't comparing loyalty points. They're choosing a place because it looks like it belongs in the town, and they often find it through Instagram, a friend's photos or a travel writer's list of new hotels, then search the name to read more. Without a brand behind you, there's no national ad budget or loyalty program doing the selling, so the story has to do it. A feature tells that story at length: what the building used to be, who designed the rooms, what the owner wants a guest to feel at breakfast. It's also the page a travel writer finds while researching the next list. Angles: "The Old Bank Downtown Is Now a 14-Room Hotel" or "The Innkeeper Who Sources Every Breakfast From Farms Within 20 Miles."

Vacation rental advertising and Airbnb marketing: prove the place is real

Vacation rental advertising gets a property seen on Airbnb and Vrbo, and a news feature is what convinces a guest it's safe to book the same place direct. The guest is usually a family or a group of friends planning months ahead and splitting a large total, and their fear is simple: the house isn't what the photos show, or isn't real at all. Rental scams are common enough that careful guests look up the host or the property name before they pay anywhere off a platform. A feature on your own site answers that search with a story about the property and the people who look after it, and it gives repeat guests something to forward when the group chat asks where to go next year. Wai, who owns heritage holiday cottages, wrote that "Everything they delivered was as described." Angles: "What Guests Should Ask a Host Before Booking Off the Platform" or "The Owner Who Turned the Family Lake House Into a Year-Round Rental."

Wedding venue marketing and advertising: be the venue a parent trusts with the deposit

Wedding venue marketing works when it reaches two buyers at once: the couple choosing the place and the parents who often help pay for it. Many couples get engaged over the holidays, start touring venues in the new year and book a year or more ahead. They find venues on wedding listing sites and Instagram, tour three or four, then search the venue's name before handing over a deposit that is often nonrefundable. Their fears are specific: a fee the quote left out, a rain plan that doesn't exist, a venue that changes hands before their date. A news feature about who owns the place and how they run a wedding day answers the question a parent asks: will these people still be here? Mike Brubaker, who owns a rustic wedding venue, wrote that "everything they advertised was done and more." Angles: "From Hayfield to Wedding Venue: The Family Behind a Rustic Barn" or "What a Wedding Venue Quote Leaves Out."

Travel agent marketing and lead generation for travel advisors: a reason to book through a person

Travel agent marketing and travel agent lead generation have one job before any other: answering why a traveler should book through a person when every trip is a few clicks away online. The client who calls an agent usually has something complicated or expensive to plan: a honeymoon, a cruise, a family theme-park trip, a destination wedding for forty guests. Most find an agent through a friend who used one, then look the agent up. Many agents now work from home under a host agency, so that client wants proof it's a real business, not a hobby. A feature on the trips you specialize in, with your name on it, is that proof, and it gives past clients something to forward. Lisa Adams, a travel advisor, had "drafts of two articles within twenty-four hours." Tamika, a home-based travel agent, wrote that her "experience with Amanda and her team has been great." Angles: "The Honeymoon Planner Who Has Stayed at Every Resort She Books" or "Group Trips Without the Group Text."

SEO for limo companies and transportation company advertising: be the car service a client can vouch for

SEO for limo companies and transportation company advertising both lead to the same moment: an executive assistant, a bride's mother or a hotel concierge looking up the car service before trusting it with a client, a wedding or an airport run. They care less about price than whether the car shows up on time, the driver is insured and the ride is discreet. Corporate accounts and hotel referrals bring the steady work, and both check you first. A feature about your fleet, your drivers and how you handle a delayed flight is that check. Kristina, who runs a woman-owned luxury chauffeur service, says the team went "above and beyond to feature Astra Lux and amplify our voice." Bijo Cherian, a limo service owner, says Amanda "kept me in the loop." Andrew Frost of Andy's Transport Services in Athens, GA, was in the Atlanta Wire in under 36 hours. Angles: "Why Corporate Clients Book a Car Service Over a Rideshare" or "What Happens When Your Client's Flight Lands Three Hours Late."

Tour operator marketing: be the operator they pick when the itineraries look the same

Tour operator marketing has a problem most travel businesses don't: a dozen companies often sell the same route, so the traveler is choosing who runs it, not the itinerary. Many operators also have a second buyer, the travel advisor who books clients onto other companies' tours and vets the operator first, because a bad trip costs the advisor the client. A star rating can't tell either of them the group size, who leads the day or what happens if a flight is late; a feature can. Andrea Morita's USA News feature presents The Colombian Trip as a boutique luxury destination management company and tour operator, and she wrote that the article was "beautifully written, requiring only minor adjustments." Virginia Miceli, who runs women-only group trips with Vivere Tour, got her "first article featured on New York Weekly" in less than a week. Angles: "Small Groups Only: The Guide Who Caps Every Tour at Eight" or "The Route the Guidebooks Skip."

Retreat marketing: the feature a retreat leader checks before signing

Retreat marketing, for a company that plans retreats, means selling to a buyer most travel businesses never meet: the retreat leader, a yoga teacher, coach or wellness brand putting their own name and their guests' money on a destination they may never have worked in. They usually hear about a planner from other leaders, then look the company up hard, because if a venue falls through or a transfer goes missing, it's their reputation with their guests. What they want to see is a local team, real venues and someone who handles the details they can't from home. Maree Mackenzie's Soul Bliss Journeys is a retreat planning company in Bali, and she wrote that "our main market we serve is North America." Her USA News feature explains what the company handles, from venue sourcing to visas and on-the-ground support. Angles: "What Retreat Leaders Need in Place Before Booking a Venue Abroad" or "The Planners Behind the Retreat."

How to market a safari company: answer the questions before the deposit is wired

How to market a safari company comes down to trust, because a safari is often the most expensive trip a traveler will ever take, planned months ahead and paid to a company on another continent. The traveler researches for a long time. They read forums and review sites, compare itineraries line by line, and want to know who the guides are, which camps or lodges you use, and whether you're a local operator or a reseller. A news feature that names you, your guides and the parks you know gives all that research something solid to land on, and it's easy for a spouse or travel partner to read before agreeing to the deposit. Arthur Gwalugano, a safari tour operator, wrote that the team "published it in a very prestigious news outlet." Shriniwas Deshmukh, who runs a jungle safari tour company, wrote of "a quick turnaround in drafting." Angles: "Green Season Safari: Fewer Vehicles, Lower Rates" or "What a Day at a Tented Camp Actually Looks Like."

Boat charter marketing: be the fishing trip they pick from the map

Boat charter marketing is won close to the trip date. Many fishing and day-charter guests book days or weeks ahead, often while already on vacation, on a phone, picking from a map or a charter booking site. They compare price, boat size and the captain's reviews, and many carry a fear they won't say out loud: paying a deposit to a stranger and arriving at an empty dock. A feature about the captain, the boat and the fish you target gives them a reason to pick you, and it gives the concierge or rental host who recommends charters a link to send. Monique, who runs boat charters and fishing tours, wrote that after her award "I got so many congratulations on Facebook." Abdiel Malavasi, a sport-fishing charter owner, called it "Very fast service, great customer communication, great pricing." Angles: "What Families Should Know Before a First Deep-Sea Fishing Trip" or "The Captain Who Cooks the Catch."

Yacht charter marketing: show who stands behind the boat

Yacht charter marketing sells an expensive week at sea, so the guest wants to know exactly who they're dealing with before they sign a charter agreement. Many find a boat through a charter broker or a search for the islands they want to sail, and the questions are the same: who owns the yacht, who's on the crew, what's included and what happens if the weather turns. James D. Roumeliotis's TodayUS feature answers the first one for Go Sail Greece: the company owns and maintains every yacht in its fleet, with his 30+ years of sailing behind it. He wrote that the article "generated incredible media attention." Georgette Alithinos, a luxury yacht charter concierge, wrote: "The results exceeded my expectations." Angles: "Bareboat or Crewed: How First-Time Charter Guests Should Choose" or "The Family Fleet Sailing Out of Athens."

Travel & Hospitality: common questions

Can PR work for a small travel business, like one tour company, one boat or one property?

Yes, if your guests have to trust you before they pay, and in travel they nearly always do. One credible story a traveler can find is enough to start. The 33 travel clients below include a sport-fishing charter, a private boat rental, heritage holiday cottages and a home-based travel agent. Monique, who runs boat charters and fishing tours, was "expecting a scam the whole time" and now calls them "great for getting recognition and making your company credible." The feature is about your trip, your boat or your place. Nothing runs until you approve it.

What is PR in hospitality, and what is travel PR?

Hospitality PR, or hospitality public relations, is getting a hotel, resort, restaurant or venue written about in media people trust, instead of paying for an ad. Travel PR does the same for tour operators, charters, cruise companies, destinations and travel advisors. At an agency, resort public relations and travel PR usually mean press trips for travel writers, pitches, press releases for openings and award entries, billed monthly. For a small operator, the part that matters is the published story. Someone other than you wrote it, and a traveler can read it before they book.

What does travel or hotel PR cost, and what's included?

A travel or hotel PR agency commonly charges a monthly retainer of a few thousand dollars or more, often for a set number of months. Press trips add the cost of hosting writers. Many agencies don't post a price at all. AnotherZero is a one-time $97, no retainer: one written feature in the outlet you choose, plus keyword research, a news-site backlink, "As Seen On" rights, a banner and a social media kit. Why only $97? We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access.

How do I choose a travel PR agency?

Start with what you need. If you're opening a hotel or want a season of press trips, hire an agency that already has travel clients your size. Ask three things: who they've placed lately, the monthly fee and minimum term, and whether you see the copy before it runs. If you need one credible feature now, you don't need a retainer. Whichever travel PR companies you compare, look for a posted price, reviews from operators like you, your approval before anything publishes and a guaranteed outlet. AnotherZero gives you all four for $97.

What does a hospitality marketing agency do, and do I need one?

A hospitality marketing agency, or a travel marketing or tourism marketing agency, runs the ongoing work, usually for a monthly fee: your website and booking engine, search ads, social media, email to past guests and often your booking-site listings. If you have rooms or tours to fill every week, that work matters. What an agency's ads can't give you is someone else vouching for you. That's what a news feature does, with no retainer: AnotherZero writes one about your business for a one-time $97, and it runs in the outlet you choose once you approve it. Many owners do both; the feature gives the ads something to point to.

How is hospitality PR different from marketing, or from a press release?

Marketing is what you say about yourself, on your website and in your ads. PR is what someone else publishes about you, so a traveler gives it more weight. A press release sits in between. A travel agency press release or a hotel opening press release is your announcement in your own words, sent out and reposted, often word for word. Travel agent Cameron DeJong describes that kind of reach: "Over 500 news outlets picked up my press release." The $97 is one feature about your business for one outlet. If you want a release's reach too, an optional $297 PR Bundle (400+ news sites) is offered after checkout.

What should a hotel or travel press release include?

Real news first: an opening, a renovation, a new route or tour, a new boat, an award or a partnership. Then a headline that names the business and the news, a dateline with the city, the who, what, when and where in the first paragraph, a quote from the owner or general manager, booking details, a short "About" paragraph, a media contact and a link to photos. An example headline: "[Hotel] Reopens After Renovation With 20 New Rooms Overlooking [Lake]." A feature needs no news. It's a story about your business as it runs today, written by AnotherZero and published in one outlet you choose.

Does a news feature help hotel SEO and show up in ChatGPT or Google AI answers?

It helps, and no one can promise a ranking. A feature gives search engines and AI tools two things they look for: a do-follow backlink from a high-authority news site that Google indexes, and a third-party article that names your business, what you offer and where. Google rewards third-party validation, and that kind of article is the signal Google and AI use to recommend a business when a traveler asks for a tour operator in Cartagena or a boutique hotel near the old town. It backs up your website, your Google Business Profile and your reviews; it doesn't replace them. We don't guarantee a ranking position or an AI mention.

Can I put "As Seen On" logos on my hotel, tour or booking website?

Yes. The $97 includes "As Seen On" usage rights, a custom banner and a social media kit, so you can put the outlet's logo on your homepage, your booking page and the confirmation email guests get before the trip, and use the logos forever. Link the logo to the article so a guest can read it. Booking platforms like Airbnb, Vrbo and Viator set their own rules on what a listing can include, so your own website is where the logo does the most work, right beside the Book Now button.

Is a paid feature allowed for a hotel, tour operator or travel agency?

Yes. Travel and hospitality businesses are free to pay for marketing, and a feature is marketing you approve before it runs. One rule is worth knowing if you sell trips. Some states, including California and Florida, require sellers of travel to register and to show their registration number in their advertising, so if that applies to you, ask for the number in the article or keep it on the page the article links to. The approval step is where you check that, along with every price, route and claim about your rooms or your boat.

Can I choose the outlet my article runs in?

Yes, you pick it. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more. For a travel business selling to American travelers, a national name they recognize, like USA News or New York Weekly, does the most work. Andrea Morita's tour company and Maree Mackenzie's retreat company both ran in USA News, and Virginia Miceli's first article ran in New York Weekly. It runs in your chosen outlet within 7 days or your money back.

Will the article say we're the best hotel or tour company in town?

No. It describes what you run, where, for whom and what makes a trip with you different, the way a news feature reads. That convinces a traveler more than a superlative would, because every listing already claims to be the best. If you have an award, a rating from a travel body or a fact you can back up, like years in business, the article can state it plainly. Andrea Morita's USA News feature names her company's World Travel Awards recognition. You approve every word before it runs.

How fast does a feature run, and when will I see an effect?

Your draft arrives in 24–48 hours. Once you approve it, it runs in your chosen outlet within 7 days or your money back. Lisa Adams, a travel advisor, says, "I had drafts of two articles within twenty-four hours, and they were published a few days later." Eric Christophe, who runs luxury river cruises, says, "The whole process took only one day." The effect is harder to predict, and owners say so. Charles Dohs says his traffic "ten x'ed" the day his article ran, "from onesies and twosies to about 20." Eric wrote, "Not enough time yet to see the outcome." Run yours before travelers plan next season.

How do travel agents get clients?

Mostly by referral, then by specializing. A traveler who had a great honeymoon or cruise through an agent tells friends, and the agents who grow give those friends a reason to call: a niche like destination weddings, family theme-park trips, river cruises or group travel, plus a public presence that proves they're a real business. Social media, a simple website, a Google Business Profile and staying in touch with past clients carry most of the rest. A news feature on your niche is the proof a referral looks up before calling. Cameron DeJong of CamJon Travel and Lisa Adams, a travel advisor, are among the clients below.

How do independent travel advisors get their first clients?

From the people who already know them, then from a niche. Most new independent or home-based advisors start with friends, family and former coworkers, often under a host agency that supplies booking tools and supplier relationships while the advisor brings the clients. The hard part is the second circle: people who don't know you yet and wonder why they'd book through a home-based advisor instead of a website. Pick a niche, post your own trips, ask every happy client for a referral, and give strangers something credible to find when they search your name. Tamika, a home-based travel agent, is one of the clients below.

How do tour companies get clients?

Through tour marketplaces, search and reviews first, then referrals from hotels, rental hosts and travel advisors. A traveler planning a trip searches the destination plus the activity, sees your tour on a marketplace or a map, reads the reviews and looks up your company name. Concierges and advisors send guests to operators they trust, and they check you before they put their name behind a referral. The operators who get booked direct, without a marketplace's commission, give that search more than a listing: a site that says who leads the tour, and third-party proof like a news feature. The Panama Tours Company's article ran on Digital Journal.

How do wedding venues get more bookings?

Through wedding listing sites, Instagram, search, referrals from planners and vendors, and the tour itself. A couple finds you online, books a visit, then decides after the tour and a search of your name, often with a parent weighing in on the deposit. Venues that book well answer the cost question early, follow up fast after a tour, and show proof beyond their own photos: real reviews, real weddings and outside coverage. A news feature about who owns the venue and how they run a wedding day gives a nervous parent something to read before signing. Mike Brubaker, who owns a rustic wedding venue, is one of the clients below.

How do hotels and vacation rentals get more direct bookings?

By giving guests a reason to leave the booking site and book on yours. Most guests find you on a booking platform first, then search your name. If your own site loads fast, offers a perk for booking direct and answers whether the place is real and worth it, many will book there, and you keep the commission. Reviews, a Google Business Profile, email to past guests and a clear booking button do most of the work. A news feature adds what a listing can't hold: a story about the property, published by someone else, that you can link beside the Book Now button.

How do I promote a travel business online and on social media?

Start where travelers already look: a Google Business Profile with recent reviews, a website that shows your trips or rooms with prices and a booking button, and one or two social platforms where your trips photograph well, usually Instagram, Facebook or TikTok. Post real trips and real guests on a steady schedule, and time your biggest pushes for when travelers plan, not when they travel. Then give those posts something to point to. A news feature is news about you that someone else published, so it makes a post people share, and the link keeps working on your site after the post scrolls away.

How do I advertise my travel business?

Spend first where travelers are closest to booking: search ads on your destination plus what you offer, and a complete, well-reviewed listing on the booking sites and maps where they compare. Social ads work best for trips people plan well ahead. Then check where each click lands. A traveler who taps your ad still searches your name before paying, so your site needs clear prices, real reviews, a booking button and something written about you by someone other than you. A news feature is that last piece: the ad gets the click, and the feature is what they read before they book.

Nic Abelian founded AnotherZero after adding "As Seen On" logos to the Los Angeles local-services company he built to $35M a year: without changing a single ad, his close rate went from 12.4% to 23.1%. A traveler about to send a deposit to a company they've never met is making the same call his customers were.

AnotherZero reviews from other industries

See all 1,106 reviews on the Wall of Love →

Your next guests are choosing a trip right now

Don't wait for the slow months to tell your story. Tell it now, while they're still comparing tabs. Click below, pick your outlet and tell us about your trips in the 2-minute form. Your draft comes back in 24–48 hours, and if it doesn't run in your chosen outlet within 7 days, you get your money back.

Get Featured For Only $97

Reviews, videos and comments from real AnotherZero clients, in their own words. Results vary by business.

Get featured like them. Save $203 today · 100% money-back guarantee

Get Featured For $97