Healthcare PR for Medical & Dental Practices: Get Featured Without Taking Time From Patients

⭐ 4.9 on Trustpilot

If I told you healthcare PR for your practice could cost a one-time $97 instead of a monthly agency retainer, you probably wouldn't believe me. AnotherZero writes an 800–1,000 word feature about your medical or dental practice, and nothing goes live in the outlet you pick until you've signed off. It works for the clinician who owns the place, from nurse practitioners and chiropractors to dermatologists, dentists and home health agencies. Dr. Spyro Chakalos, a chiropractor and published author, hired AnotherZero "to advocate for me as a physician" and says "my career as a physician is now on the rise."

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⭐ 4.9 on Trustpilot

Public relations for doctors and dentists: what a feature does before the first visit

Your next patient is probably holding a list. It might be the in-network names on an insurer's website, or two or three names from their primary care doctor. They'll cross most of them off before they call anyone. A press feature helps you stay on that list in three places.

1. When the patient is paying out of pocket. Implants, functional medicine, menopause care, a telemedicine membership: when the bill is theirs, patients read everything before they book. A feature has room your services page doesn't. It explains why you practice the way you do, told by someone other than you.

2. When a family is choosing care for a parent. An adult child picking a home health agency or a residential care home is vetting you for someone they love. Whatever they find goes to their brothers and sisters before anyone decides. A story about who runs the agency and how it treats people gives them something to send. Kristine Prazyan, who owns Prazyan Home Health, says she appreciates "the opportunity they're giving Prazyan Home Health to gain more exposure."

3. Where your patients already follow you. Katina Kennedy, a nurse practitioner with her own wellness brand, says her "social media numbers increased" after she posted her "As seen as" banner. Tara Mercedes, an occupational therapist in private practice, says her article "gained a lot of traction on instagram."

When you have this feature, a patient checking you against the in-network list sees "As Seen On" on your booking page instead of thinking "never heard of them."

There's a search reason too. Google rewards third-party validation, and AI answers lean on the same signal when someone asks for an implant dentist or a functional medicine NP nearby.

Story angles for a medical or dental practice (examples)

These five come from the specialties in the reviews below. Any of them can be yours with your name and your city in it.

  1. "The Nurse Practitioner Who Books a Full Hour for Every New Patient." Most readers have felt rushed out of an exam room, so a practice built the other way is a story they'll read to the end.
  2. "An Athletic Trainer's Checklist for Parents Before Fall Sports Season." It lands on a date editors already plan for, and parents forward it to the rest of the team.
  3. "Menopause Care Moved Online. A Physician Explains What a Virtual Clinic Can and Can't Do." Women want straight answers, and a doctor who admits the limits reads as a source an editor can trust.
  4. "Why Americans Travel Abroad for Dental Work, and What to Check Before You Go." The trend already has readers, and the owner who says what to watch for is the voice an editor wants.
  5. "When Mom Can't Live Alone: A Home Health Owner on the First Hard Conversation." Every reader with an aging parent is having that conversation or putting it off, and this one helps them start.

Pick the one closest to your practice, or write your own, and put it in the intake form. The writer takes it from there.

Medical and dental practice features that ran

Dr. Cory Nguyen — cosmetic and implant dentist, Beyond Dental & Implant Center
Ran in USA News · March 31, 2025
Beyond Dental & Implant Center Specializes In All-on-4® Dental Implant Treatment In Dallas Fort Worth areas
A full feature on one high-ticket treatment: who it's for, how the day of surgery goes, the 3D imaging behind it and how patients can pay. That's what a patient weighing a full-mouth implant case reads before booking a consult. His practice's whole-patient approach also ran in Good Morning US.

Kaye Toranzo — nurse practitioner, Elova Integrative Health
Ran in USA News · November 27, 2025
Inside Elova Integrative Health's Personalized Path to Modern Wellness
An NP's own practice told as a founder story: what she saw as a nurse and nurse practitioner, why she opened Elova and how its concierge-style care works. It shows an independent practice that it can get the same kind of coverage as a large clinic. Elova was also featured in LANewsDaily.

Dr. Tainah de Almeida — board-certified dermatologist, Clínica Inovaderm
Ran in Women's Insider · February 11, 2026
Beyond Injecting: Brazil's Dermatology Shift to Aging Management
She's the expert explaining a shift in her field, toward prevention and natural results. It shows a specialist how to read as the authority on a topic, and she says sharing it brought "very good feedback from our followers and clients."

What $97 buys a medical or dental practice

It takes four steps, and only two of them need you: the 2-minute form, and reading the draft. A writer turns your answers into a draft within 24–48 hours. You revise it until it's right. Once you approve it, it runs in the outlet you picked within 7 days, or your money back.

Everything below is in the one-time $97. No retainer.

  • SEO keyword research, so the article uses the words patients type, like "implant dentist" or "functional medicine nurse practitioner."
  • A custom 800–1,000 word article, written by a person. Kaye Toranzo says they wrote "a well-crafted article that perfectly captured what I needed."
  • Unlimited revisions, and nothing publishes without your approval. Every credential, treatment and claim in it has your sign-off.
  • Guaranteed publication in the outlet you choose. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more.
  • A do-follow backlink from a high-authority news site, indexed by Google, pointing to your practice website.
  • "As Seen On" usage rights, a custom banner and a social media kit, for your practice's site and Instagram.
  • A 2-minute intake form. For a practice, it asks for your license and specialty (MD, DO, DDS, DMD, NP, DC, PT, OT, LAc), what you treat and who you see, whether you take insurance or cash, your city, and why you opened the practice. Keep patient names out of it. The story is about you.

And our writers will have your back. That means if it's 9 p.m., the last patient just left and one line in your draft doesn't sound like you, send it back. They'll rewrite it as many times as it takes, and nothing runs until you say yes. The value of that is priceless.

The guarantees
We have a simple rule here: if you wouldn't frame it for the waiting room, it doesn't run.

  • Love it or it never runs. Unlimited revisions, and if you never approve it, you get a full refund and it never publishes.
  • Your chosen outlet within 7 days or your money back.
  • It stays live. Published indefinitely, and if a placement comes down within the first year, it's replaced free.
  • Lowest price of any PR firm, guaranteed.

AnotherZero reviews from Medical & Dental

Out of 15,318+ businesses featured, here are all 21 medical and dental clients in their own words: nurse practitioners, a chiropractor, an acupuncturist, therapists and an athletic trainer, a dermatologist, cardiology clinics, home health and residential care owners and three dental practices.

showing 21 of 21
KK
Katina KennedyNurse practitioner, wellness brand founder
Medical · Social media numbers increased after posting her “As seen as” banner

I highly recommend this company. They are very responsive and patient. They provide exceptional articles for media placement. They definitely know what they are doing!! My social media numbers increased after I posted my "As seen as" banner. You won't be disappointed!!

Read it on Trustpilot ↗Jun 2025
DC
Dr. Spyro ChakalosChiropractor and published author
Medical · First press as a physician; career now on the rise

A company that cares Another Zero is very professional and has made my experience with hiring my first press release company to advocate for me as a physician a very humbling yet fantastic experience. Through my journey going through my medical career as a doctor of Chiropractic I always knew that I had the skills, knowledge and awards in my academic career and professional career that would help to inspire and show what the word perseverance means. After becoming a published author, I knew that if I had the means to reach a more wider audience in my lifetime, I could contribute to the success of those that were struggling like me. The company another zero has given me that opportunity to show many others in various industries, as well as my own that they can achieve their goals and show them that they are not alone that others that can persevere through the hardest of times. By giving me the chance to show this, my career as a physician is now on the rise because of the hard work and dedication of this company to me. I highly recommend this to anyone who is looking to reach a wider audience and to showcase your skills, recognition, knowledge and who you are in your field; this is the company for you.

Read it on Trustpilot ↗Dec 2025
KT
Kaye ToranzoNurse practitioner, functional medicine
Medical · Published across 450+ news sites within 1–2 days

Exceptional Service & Lightning-Fast Results! I had an amazing experience working with AnotherZero. Amanda provided outstanding customer service from start to finish—prompt, professional, and incredibly supportive. She responded quickly to every question and made the entire process seamless. They wrote a well-crafted article that perfectly captured what I needed, and to my surprise, it was published within just 1–2 days across more than 450 news sites. The speed, quality, and communication were truly impressive. Highly recommended for anyone looking for efficient, high-quality PR services!

Read it on Trustpilot ↗Nov 2025
TT
Tara Mercedes TheOnlyTaraMerceOccupational therapist, private practice
Medical · Article gained a lot of traction on Instagram

Great Article for my Business! Great, quick easy experience to get a satisfactory article hitting every topic and thought I wanted to include. Feedback and communication was FAST and professional! I am so happy with it, and my article gained a lot of traction on instagram.

Read it on Trustpilot ↗Oct 2025
CN
Cory NguyenCosmetic and implant dentist
Medical · Articles published in 450 outlets like NBC, ABC, CBS, Forbes, Yahoo

It was an awesome pleasure to work with AnotherZero especially Amanda who has helped me every steps of the way to the end where my amazing articles got drafted, proofed by me and then published in 450 outlets like NBC,ABC, CBS, Forbes, Yahoo, and more. They really underpromised and over delivered with several follow up emails to make sure you got what you need. I highly recommend AnotherZero to any business owners who want to build their business brand online and boost Google SEO

Read it on Trustpilot ↗Apr 2025
JW
Jham WBNurse practitioner, gut-health practice
Medical · Signed up Sunday → first article live the next day, two placements

AnotherZero—and especially Amanda—were fantastic. I signed up on a Sunday, and my first article was live the very next day. Amanda mapped out a clear plan, kept me updated, and secured two quality online journal placements. Fast, professional, and effective.

Read it on Trustpilot ↗Aug 2025
TA
Tainah de AlmeidaBoard-certified dermatologist
Medical · Feature delivered on time, very good feedback from followers and clients

Very good experience! Me and my company had a positive experience using AnotherZero. The communication was clear and the platform itself was very straightforward and easy to navigate. The publication was delivered as agreed and within the expected timeframe. After sharing the feature on our social media, we received very good feedback from our followers and clients. Overall, it was a smooth process and a worthwhile collaboration. I recommend it!

Read it on Trustpilot ↗Mar 2026
LF
Lisamarie Pietragallo APRN FNPFunctional-medicine nurse practitioner
Medical · A little skeptical at first → delivered quickly, all that was promised and more

The team was great to work with. I was a little skeptical at first but they absolutely came through with a fantastic article. They delivered seamlessly and quickly all that was promised and more.

Read it on Trustpilot ↗May 2025
SH
Satisfied Client in HealthcareHealthcare business owner
Medical · Featured in USANews.com in less than one week

Smooth Process, Strong Results – Would Recommend! I had a great experience working with AnotherZero. They were able to get my business featured in USANews.com - in less than one week, which was a huge win for my brand. Throughout the entire process, they were extremely professional, timely, and communicative. The team demonstrated a high level of skill in writing compelling content that truly captured what my business is about. I would absolutely recommend their services to anyone looking to increase visibility and credibility through quality media placements.

Read it on Trustpilot ↗Aug 2025
CP
Chris PhillipsAthletic trainer, sports rehab clinic
Medical · First draft in a day or two, published the next day

Quick and easy way to get published They were quick and to the point. Really easy to get them info and they did a great job writing. I got the first draft in a day or two and it was easy to make edits. Everything was smooth and the article was published the next day. It is truly quick and easy.

Read it on Trustpilot ↗Nov 2025
Katina KennedyNurse practitioner, Dr. Katina Health & Wellness
Medical · Article posted on various media platforms: they brought her idea to life
“I'm nurse practitioner Dr. Katina. They are prompt, they're responsive, they are patient, and they provide quality service. I wanted some information, an article, to be posted on various media platforms, and they did it. They brought my idea to life.”
Verified clientClient since Jun 2025
MP
Marky PascuaSenior residential care group founder
Medical · Delivered before the deadline they set, stays featured for days

Quick Results. Do it! You will not regret it. Their responses were very quick, they deliver results before the deadline they set. These are really quality marketing that stays featured for days. Everyone I spoke to at this company were very guiding, accommodating and I feel genuine care that they want my business to succeed.

Read it on Trustpilot ↗Sep 2026
CS
Champion Health SystemPhysician-led cardiology clinics
Medical · Clear step-by-step process, replies within minutes at any hour

AnotherZero has provided excellent service. When we got in touch with their team, they shared clear instructions, making each step easy to follow. The process was much easier than expected and very well coordinated. Amanda, in particular, was extremely helpful and responsive. She replied within minutes, regardless of the time, and supported us patiently throughout the entire process. We truly appreciate her professionalism and dedication. Overall, we are very pleased with the service and would highly recommend AnotherZero.

Read it on Trustpilot ↗Jan 2026
MM
Marion McRaePhysiotherapist, online back-pain program
Medical · Delivered on promises with minimal fuss, would do business again

There's a reason for their stellar reviews—this company delivers on its promises with minimal fuss and maximum ease, and I would happily do business with them again.

Trustpilot reviewOct 2025
DS
Dr Vanessa Susana StirzakerVirtual menopause clinic physician
Medical · Effortless writing process, regular progress updates
Amazing team and effortless process throughout the writing process. Amanda was always professional and respectful and updated our team regularly re-progress. Highly recommended team. Dr V. Stirzaker
Verified clientJun 2025
T
TyCosmetic and family dentist
Medical · Prompt return, published quickly

Prompt return and published quickly! Great service!!

Read it on Trustpilot ↗May 2025
GM
Greg McCueLicensed acupuncturist, fertility clinic
Medical · Organized, clear steps to get published, and they overdeliver

AnotherZero overdelivers, period. So far AnotherZero has been so organized, clear, and concise with what I need to do to maximize their help with PR and getting published. They overdeliver and do it professionally.

Read it on Trustpilot ↗Jul 2026
KP
Kristine PrazyanHome health agency owner
Medical · Simple, professional, stress-free process; a chance to gain more exposure

Another Zero has been an absolute pleasure to work with! As a small business owner, it means so much to find a company that truly cares about supporting and uplifting businesses like mine. They made the process simple, professional, and stress-free, and I really appreciate the opportunity they’re giving Prazyan Home Health to gain more exposure. Their dedication and generosity show that they genuinely want to see small businesses succeed. Highly recommend!

Read it on Trustpilot ↗Sep 2025
DK
Dr KDoctor
Medical · Journalists and writers captured the essence of the subject

The team of journalists and writers are absolutely stellar and capture the essence of the subject and compell interest!

Trustpilot reviewOct 2025
FN
frank navarroDental-tourism clinic
Medical · Very responsive, friendly service

Amazing service and very responsive and friendly. Fully recommend this conpany

Read it on Trustpilot ↗Oct 2025
M
MaryCOO, physician-led telemedicine practice
Medical · Very professional and responsive

Wonderful to work with. Very professional and responsive. Amanda was great.

Read it on Trustpilot ↗Nov 2025

Healthcare marketing by specialty: what a news feature does for each kind of medical and dental practice

Every kind of practice gets chosen a different way: a parent picks an orthodontist on the family dentist's word, while a daughter picks a home health agency off a discharge list. Below is where a news feature fits each one, two story angles an editor would run, and the clinicians in that field who've been featured.

Dentist marketing and dental advertising: be the office a new patient picks

Dentist marketing works when it wins the patient who has already narrowed the field to two or three offices, from an insurance directory, a map search or a neighbor's recommendation. Many new patients arrive after a move, a change of insurance or a toothache, and before they call they check whether you take their plan, what recent reviews say and whether the dentist seems gentle. Nervous patients read the most. Implant and cosmetic patients read everything, because a full-mouth case can run to five figures out of pocket, and they compare consults first. A feature explains how you practice, in someone else's outlet. Dr. Cory Nguyen's USA News feature lays out his All-on-4 implant work in Dallas Fort Worth, from 3D imaging to financing. Ty, a cosmetic and family dentist, wrote: "Prompt return and published quickly!" Angles: "The Dentist Who Built an Office for Patients Who Dread the Dentist" or "Implants or Dentures After 60: What to Ask First."

Home health care marketing: be the name a family picks at discharge

Home health care marketing has two audiences: the referral sources who send patients and the family who chooses. Most care starts with a doctor's order, often at hospital discharge, where the patient gets a list of agencies. The person reading it is usually an adult child, in a hurry, comparing names they've never heard. They check whether you take Medicare or their plan and who will come into their parent's home. Discharge planners and case managers decide whose name comes up, and they want an agency that looks established. A feature that names who runs the agency, how soon your nurse makes the first visit and which areas you cover gives the discharge planner a name to keep on the list and the family a reason to pick it. Kristine Prazyan, who owns Prazyan Home Health, found the process "simple, professional, and stress-free." Angles: "The First 48 Hours Home From the Hospital: What the Nurse Checks" or "Home Health or Home Care? What Medicare Covers and What It Doesn't."

Plastic surgeon SEO and marketing: the feature a patient reads after the photos

For plastic surgeon SEO and plastic surgery marketing, a news feature adds a do-follow backlink from a news site Google indexes, and a page about you for the patient who researches for months, afraid of a result they can't undo. They scroll before-and-after photos, read reviews on more than one site, check which board certified the surgeon, and then book consults with two or three practices. Every surgeon on that list has a grid of good results. What the photos can't show is judgment: how you decide what's right for a body, what you talk patients out of and how you handle recovery. A feature in a news outlet tells that in someone else's words, and it's the page a patient sends to the partner or friend who will drive them home after surgery. Any photo or patient story in it needs that patient's written consent. Angles: "Why a Plastic Surgeon Tells Some Patients to Wait" or "Mommy Makeover: The Questions to Ask Before You Book a Surgeon."

Chiropractor marketing: give a skeptical patient a reason to book

Chiropractor marketing has to win a patient who is in pain today and a little skeptical. Many come with back or neck pain and a friend who swears by their chiropractor; others had a bad experience somewhere else and want someone different. They search for a chiropractor near them, check whether you take their insurance or post a cash rate, and look for signs you're a careful clinician, not a hard sell on a long prepaid care plan. A feature that explains your training, what you treat and when you send a patient to a medical doctor answers that doubt before the first visit. Dr. Spyro Chakalos, a chiropractor and published author, wrote that AnotherZero has given him "that opportunity to show many others in various industries, as well as my own that they can achieve their goals." Angles: "Desk Neck: What a Chiropractor Tells People Who Work From Home" or "When Your Chiropractor Sends You to an MD Instead."

Dermatologist marketing: be the expert, not the cheapest injector

Dermatologist marketing serves two patients with two different searches: the one with a rash or a changing mole who needs an appointment soon, and the cosmetic patient choosing who will treat their face. The medical patient often comes from a referral or an insurance list and mostly worries about the wait. The cosmetic patient compares you with med spas on price and wants to know why a board-certified dermatologist is worth more. A feature answers that with your judgment: what you treat, what you'd advise against and how you plan care over years instead of one appointment. Dr. Tainah de Almeida's Women's Insider feature presents the Brasília dermatologist as an authority on aging management and natural results, and she wrote that after sharing it, "we received very good feedback from our followers and clients." Angles: "Who Needs a Skin Cancer Check Every Year?" or "A Dermatologist on Natural Results: When Less Filler Looks Better."

Orthodontist marketing: win the parent and the dentist who refers

Orthodontist marketing has to win two people: the parent who pays and the general dentist who sends many of the cases. The American Association of Orthodontists recommends a child's first orthodontic check by age 7, and many families first hear an orthodontist's name from their dentist at a cleaning. The parent then looks you up and compares two or three offices on the first consult, payment plans, and braces versus clear aligners. Adults are a second market who search on their own, often after seeing ads for mail-order aligners, and they worry about cost and whether an at-home kit would do. A feature that explains how you decide when treatment should start gives the parent a reason to choose you and gives the referring dentist something to send. Angles: "Why Orthodontists Want to See Kids by Age 7" or "Clear Aligners at 40: What an Orthodontist Checks Before You Start."

Functional medicine marketing: reach the patient who felt rushed

Functional medicine marketing reaches a patient who has usually seen several doctors already and still has the fatigue, gut trouble or hormone symptoms that sent them looking. Many of these practices are cash pay, so the patient reads everything before booking: who the provider is, what the first visit involves, which labs are included and what it all costs. They're wary of anyone who sells supplements on the first call. A feature that says what the first visit covers, which labs you order and that you won't push supplements on day one turns that wariness into a booked consult. Kaye Toranzo's USA News feature tells why the board-certified nurse practitioner opened Elova Integrative Health and how its concierge-style care works, with messaging access and regular check-ins. Lisamarie Pietragallo APRN FNP, a functional-medicine nurse practitioner, wrote: "They delivered seamlessly and quickly all that was promised and more." Angles: "Tired for Years, and Your Labs Came Back Normal" or "What a First Functional Medicine Visit Actually Includes."

Senior care marketing: the family's tour starts online

Senior care marketing reaches an adult child choosing where a parent will live, and that choice usually starts with a search and ends with a tour. Families arrive after a fall, a hospital stay or a dementia diagnosis, often juggling work and siblings who live far away. Before they visit a residential care home or an assisted living community, they check the state license, the inspection history, how many staff are on each shift and what it costs a month. Placement agencies and hospital social workers send many families, and those families still look you up. A feature that names who runs the home and how residents spend the day gives the sibling who couldn't make the tour something to read. Marky Pascua, who founded a senior residential care group, wrote that "they deliver results before the deadline they set." Angles: "Choosing Memory Care: The Questions Families Forget to Ask" or "A Small Care Home or a Big Community? What Changes for Mom."

Physical therapist SEO and marketing: be found with or without a referral

Physical therapist SEO and marketing matter more than they used to, because every state now lets patients see a physical therapist without a referral in at least some form, though many still arrive with one from a surgeon or doctor. Patients who search on their own are often runners, weekend athletes or people with back pain who want to skip a doctor's visit. Patients with a referral still compare clinics on insurance, distance and whether one therapist sees them start to finish. A feature that explains how you treat, and who you treat best, gives both a reason to choose you, and gives surgeons a name they're comfortable sending. Marion McRae, a physiotherapist with an online back-pain program, wrote that AnotherZero "delivers on its promises with minimal fuss and maximum ease." Chris Phillips, an athletic trainer at a sports rehab clinic, wrote: "They were quick and to the point." Angles: "Back on the Field After ACL Surgery" or "No Referral Needed: When to Book a Physical Therapist Before a Doctor."

Acupuncturist marketing: earn a first-timer's trust, fertility patients included

Acupuncturist marketing has to reach a patient who has often never had acupuncture and arrives after other treatments haven't helped: chronic pain, stress, or months of trying to conceive. Many are sent by a friend, a massage therapist or, in fertility care, a reproductive clinic. Before booking they want to know you're licensed, how many sessions to expect, whether insurance covers any of it and whether it hurts. Fertility patients ask the most careful questions, because acupuncture is a support alongside IVF or IUI, not a replacement, and they've had enough false hope. A feature that explains your training and is honest about what acupuncture can and can't do earns that trust. Greg McCue, a licensed acupuncturist at a fertility clinic, wrote: "They overdeliver and do it professionally." Angles: "Acupuncture During IVF: What It Can and Can't Do" or "Your First Acupuncture Appointment: What Happens in the Room."

Cardiologist marketing: earn the referral and the anxious patient's trust

Cardiologist marketing is largely referral marketing: primary care doctors send many new patients, and the patient then looks up the name on the referral before the first visit. That patient is often scared, just told about chest pain, a murmur or high cholesterol, and wants to know whether this cardiologist explains things, how long the wait is and whether the practice takes their plan. Practices adding preventive cardiology, heart scans or cash-pay programs also need patients who come without a referral. A feature that introduces the physicians and how they treat gives the referring doctor a reason to keep sending, and gives the worried patient something to read the night before. Champion Health System, a group of physician-led cardiology clinics, wrote that the team "shared clear instructions, making each step easy to follow." Angles: "Your Calcium Score Came Back High. Now What?" or "The Heart Symptoms Women Are Told Are Just Stress."

Nurse practitioner marketing: build a practice around your own name

Nurse practitioner marketing usually means marketing an NP-owned practice, where the provider's name and story are the brand. In some states NPs can run a practice on their own; in others they need a collaborating physician. Patients often search whether an NP can be their main provider, and check your board certification and focus: family care, women's health, weight loss, hormones or gut health. Many NP practices are telehealth or membership-based, so a patient who has never met you in person decides from what they can read. A feature tells your story as a clinician: the years as a nurse, the gap you saw and why you opened your own door. Katina Kennedy, a nurse practitioner, said in her video review, "They brought my idea to life." Jham WB, an NP with a gut-health practice, wrote: "I signed up on a Sunday, and my first article was live the very next day." Angles: "From ER Nurse to Practice Owner" or "Can a Nurse Practitioner Be Your Primary Care Provider?"

Medical & Dental: common questions

What is PR in healthcare?

PR in healthcare, or healthcare public relations, is how a hospital, clinic or private practice earns trust through coverage someone else publishes, instead of paid ads. For a health system, that means a communications team and an agency. For a practice owner, it usually starts with one published article that says who you are, what you treat and why patients choose you. That's what AnotherZero writes: a feature about your medical or dental practice, approved by you and run in the outlet you pick, for a one-time $97.

What is a publicist and what do they do?

A publicist gets a person or a business into the press. They pitch reporters and editors, set up interviews and try to land quotes, features and TV spots, usually on a monthly retainer. For a doctor or dentist, that mostly means being pitched as an expert source to health reporters, which can take months to land anything. AnotherZero works differently. We write one feature about your practice, and once you approve it, it runs in the outlet you choose, for a one-time $97, no retainer.

How much does a publicist cost?

A doctor's publicist or a healthcare PR agency commonly costs thousands of dollars a month on retainer, often with a minimum term. Some sell single placements instead, priced outlet by outlet. With AnotherZero, the written feature is a one-time $97, no retainer: one article about your practice in the outlet you choose, backed by our lowest-price guarantee against any PR firm. That price surprises most doctors. Here's why it's possible. We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access.

How much does healthcare marketing cost?

It ranges from your own time to a monthly agency fee plus ad spend. Dental marketing and medical practice marketing agencies usually bill by the month for SEO, ads, social media or all three, and the healthcare advertising budget comes on top. Implant dentists and plastic surgeons, where one patient is worth the most, tend to spend the most on search and social ads. A healthcare PR agency commonly bills thousands of dollars a month on retainer. A news feature through AnotherZero is a one-time $97, no retainer, for one article in the outlet you choose.

Can doctors and dentists advertise, and can they pay to be featured?

Yes. Doctors, dentists and other licensed clinicians in the US can advertise, and paying for a written feature is generally allowed. The rules vary by state and license, which is why nothing is ever published without your approval: you can check the draft against your board's rules before you sign off.

Can the article mention my patients or use before-and-after photos?

Only with the patient's written permission, and most practices are better off leaving patients out. Under HIPAA, using a patient's health information in your marketing generally takes their signed authorization, and many boards also have rules on testimonials and before-and-after photos. The intake form doesn't ask for patient names. The story is about you: your training, what you treat and why you opened the practice. If a patient has agreed in writing to be part of your story, tell the writer, and you'll still approve every line before it runs.

Will the article say I'm the best doctor or dentist in my city?

No, and you wouldn't want it to. Boards generally treat claims like "the best implant dentist in town" as misleading because no one can prove them, and they don't allow you to promise results. Many states also limit who can advertise as a "specialist" or as "board certified." The article describes your training, what you treat and how you practice, the way a news feature reads, and a patient trusts that more than a superlative anyway. You approve every word, so you can keep out anything your board wouldn't allow.

Does a news feature help dental and medical SEO and show up in ChatGPT or Google AI answers?

It helps, and no one can promise a ranking. Google's quality guidelines hold health content to a higher standard of trust, so proof from someone other than you counts for more. For dental SEO and medical SEO alike, a feature gives your practice two things search engines and AI tools look for: a do-follow backlink from a high-authority news site that Google indexes, and a third-party article that names you, your specialty and your city. It won't replace your website, your Google Business Profile or your reviews. It backs them up. We don't guarantee a ranking position or an AI mention, and you should be wary of anyone who does.

Can I put "As Seen On" logos on my practice website?

Yes. The $97 includes "As Seen On" usage rights, a custom banner and a social media kit, so you can show the outlet's logo on your homepage, your provider bio, your booking page and your Instagram, and use the logos forever. Keep it accurate: "As Seen On USA News" says where your practice was featured, not that the outlet endorses you or rates your care. Link the logo to the article itself so a patient can read the story behind it.

Can I choose the outlet my article runs in?

Yes, you pick it. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more. For most practices the strongest pick is a national news name a patient recognizes, like USA News or New York Weekly, or Women's Insider if most of your patients are women. Dr. Cory Nguyen's implant practice and Kaye Toranzo's integrative health practice both ran in USA News. It runs in your chosen outlet within 7 days or your money back.

How long until my article runs?

Your draft arrives in 24–48 hours after the 2-minute form. You revise it as many times as you want, and once you approve it, it runs in your chosen outlet within 7 days or your money back. The approval step is where a clinician should take a little time: check every credential, treatment and claim against what your board allows. A healthcare business owner who reviewed AnotherZero got featured in USANews.com "in less than one week."

How much involvement does a busy physician need to give?

About 2 minutes up front, then a read-through. The intake form asks for your specialty, your credentials, who you treat and what you do differently, and a writer does the rest. Your draft arrives in 24–48 hours. After that, your only job is reading it and sending changes, as many rounds as you want. Chris Phillips, an athletic trainer, says, "I got the first draft in a day or two and it was easy to make edits." Champion Health System, a group of physician-led cardiology clinics, found the process "much easier than expected."

Is a medical press release the same as a press feature?

No. A medical or dental press release is an announcement in the practice's own voice, like a new location, a new associate or new equipment, sent out and reposted, often word for word. A press feature is a story about your practice, published in one outlet. Some of the clinicians in the reviews below call what they bought a press release; what AnotherZero delivers for $97 is the feature. If you also want the wide announcement, an optional $297 PR Bundle (400+ news sites) is offered after checkout.

Is digital PR worth it for medical practices?

It's worth it when the feature sits where patients make the decision: your booking page and your social accounts. That's also where press tends to turn into new patient interest. One feature won't fill a schedule on its own, and nobody can honestly promise you a number of new patients. What it does is give a patient comparing practices a reason to trust you that didn't come from you, and the news-site backlink boosts your SEO. Dr. Cory Nguyen, a cosmetic and implant dentist, recommends it to owners "who want to build their business brand online and boost Google SEO."

How do dentists get new patients?

Mostly from current patients' referrals, insurance directories and local search, and the mix depends on the practice. A family practice lives on word of mouth and a Google Business Profile with plenty of recent reviews. An implant or cosmetic practice also runs ads, because one case is worth so much more. However they hear of you, most new patients search your name before they call. The practices that grow are easy to choose at that moment: clear insurance information, real reviews and one piece of proof that didn't come from you, like a news feature.

How do chiropractors get more patients?

Mostly through word of mouth, local search and referrals from people who see the same patients: massage therapists, personal trainers and some medical doctors. Many new patients are wary of a hard sell on a long prepaid plan, so they look for a chiropractor who explains what they treat and what they don't. A news feature explains that in someone else's outlet, and you can link it from your booking page and Google Business Profile. Dr. Spyro Chakalos, a chiropractor and published author, recommends it to anyone who wants "to showcase your skills, recognition, knowledge and who you are in your field."

How do home health agencies get patients?

Mostly through referrals: hospital discharge planners, case managers, physician offices, skilled nursing facilities and senior living communities. Families also choose for themselves, often from a list of agencies they're handed at discharge, and they look up each name before they decide. So marketing a home health agency is two jobs: keeping referral sources confident in you, and looking established when a worried son or daughter searches. A news feature about who runs the agency and how it cares for patients does both, and it's easy to forward to a discharge planner or a sibling.

What is the best marketing for a small private practice?

The marketing that wins the second search, when a patient types your name after a referral, an insurance list or an ad. For a small practice that means a few things before any big spend: a Google Business Profile with recent reviews, accurate insurance and booking details, a provider bio that says what you treat and for whom, referral sources you stay in touch with, and one piece of third-party proof that isn't your own website. A news feature is that last piece, for a one-time $97, no retainer.

Which health topics could a clinician offer to reporters?

The questions your patients ask you every week. A dentist can speak to implants versus dentures or a child's first visit. A dermatologist, to skin checks and sunscreen. A physical therapist or athletic trainer, to sports injuries and getting back to play after surgery. A functional-medicine nurse practitioner, to gut health and fatigue. A menopause physician, to symptoms and treatment options. For a feature about your practice, the same topic becomes your angle: why you treat it the way you do.

Who's the best in healthcare PR?

It depends on who's hiring. O'Dwyer's ranks healthcare PR firms by fee income, and PRovoke Media lists the 30 best healthcare PR agencies in the world. Those firms work for pharma, biotech, device makers and hospital systems, at budgets to match. For one practice, the best healthcare PR is whatever gets your story published without a retainer, and that usually means one strong feature first. AnotherZero has featured 15,318+ businesses in 30+ countries, is rated 4.9 on Trustpilot and is ranked #123 on the 2026 Inc. 5000.

AnotherZero's founder, Nic Abelian, ran a Los Angeles local-services company doing $35M a year, where adding "As Seen On" logos moved his Google Ads return from 1.75x to 18.86x without changing a single ad. It's the same moment your next patient faces, picking one name off a list of practices.

AnotherZero reviews from other industries

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Your practice, in the outlet you pick, within 7 days

Lisamarie Pietragallo, a functional-medicine nurse practitioner, says, "I was a little skeptical at first but they absolutely came through with a fantastic article." Would you like the next patient deciding on you to have a news story about your practice to read? Would you like it written for you and run in the outlet you pick within 7 days? Are you ready to put "As Seen On" on your booking page? If you never approve the draft, it never runs and you get your money back.

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