Mental Health PR for Therapists: How to Get Your Practice in the News Without Becoming an Influencer

⭐ 4.9 on Trustpilot

Every new client wants to know you're the right therapist before the first session. Mental health PR can answer that with one article. AnotherZero writes an 800–1,000 word feature about your practice, and once you've approved every line, it runs in the news outlet you choose, for a one-time $97. Amber Pilkington, an anxiety and OCD therapist whose feature ran in USA News, says, "At first I was skeptical. It seemed too good to be true."

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What a press feature does when someone is choosing a therapist

It's 9:40 p.m. The kids are finally asleep, and a mother who has put this off for weeks sits down to find a therapist for her son. She has three names from his pediatrician. She opens all three websites. Two say what most therapy sites say: a safe space, evidence-based care. The third has an "As Seen On" banner and a link to a news article about how that therapist works with anxious kids.

She reads that one first.

People choose a therapist from what they can read before they call. A feature adds one thing to that reading you didn't write about yourself. Here's where it does its work.

1. When your specialty is the reason to pick you. A directory profile has room for a photo and a short bio. An article has 800–1,000 words to explain the one thing you treat and how. Amber Pilkington's USA News feature is about scrupulosity, a form of OCD built around moral and religious fears. Someone who lives with it can tell in a few paragraphs that she gets it.

2. When someone refers a client to you. Pediatricians and school counselors hand out therapists' names, and so do family lawyers. The person they refer still checks you out, and a link to a news feature travels further than "she's good." Derrick Johnson, who runs a children's and family behavioral health clinic, says his article "helped increase our visibility immediately."

3. When something is new. A new practice, a second location or a new group is when you most need people to know. Victoria Madden's Liberty Bell Therapy opening ran in BizWeekly as Alexandria business news. Tiffani Cappello, a hypnotherapist near Cleveland, names the problem: "One of the most difficult things is just to let people out there know what I do."

Someone asks an AI assistant for an EMDR therapist near them. An independent article about your practice is the kind of third-party signal it uses to decide who to recommend. Coaches will find their own examples on the coaching page; practices that lean medical or wellness, on the medical and dental and health and wellness pages.

PR for therapists comes down to four routes, and confidentiality changes how every one of them works.

Route What it costs What you get The catch for a therapist or practice
Pitch reporters yourself No fee, hours every week A quote or an interview, if a reporter says yes Reporters want a clinician on today's story (a new study, a celebrity's diagnosis), often by the same day. Confidentiality means you can't offer the client story they ask for.
Expert-request sites (Qwoted, Featured, Help a B2B Writer) Free or paid plans, plus time checking requests every day One quote inside someone else's article Many requests ask for a licensed clinician, which leaves out hypnotherapists and program founders. Dozens of therapists answer each one, and the writer picks your line.
Press release distribution Commonly a few hundred dollars per release, more on national wires Your announcement, reposted on many sites You need news, like an opening or a book. It's in your own voice, so it reads like your website.
A written feature you buy AnotherZero: one-time $97 An 800–1,000 word article about your practice, in the outlet you pick It's one article. Ongoing campaigns and crisis work for a treatment center are agency jobs.

Two places clinicians often aim first are worth a note. Trade publications like Counseling Today reach your colleagues, and the person deciding whether to book rarely reads them. A Psychology Today profile is a directory listing you pay for monthly, and its blog picks its own writers.

A mental health PR agency is a different purchase, built for treatment centers and therapy platforms with a monthly budget. Retainers commonly run into the thousands a month, and many agencies post no price.

AnotherZero is the fourth route, the written feature. You don't need a news hook or a license that matches a reporter's query. Hypnotherapists and support-group founders are in the reviews below, beside LPCs, psychologists and a psychiatric nurse practitioner. The article is about your specialty and why you do the work, and it never needs a client's story. Nothing runs in the outlet you picked until you've approved every line that carries your name.

You may also think promoting a practice means making yourself the content. A written feature doesn't ask for that. The article explains your work, so people looking for help can find you without you filming a single Reel.

Story ideas for a therapist or a practice (examples)

Examples only, drawn from the kinds of practice in the reviews below. None needs a client's story.

  1. "Why One Couples Therapist Wants Couples in Her Office Before the Big Fight." Most readers have lived the problem, and a counselor with a clear point of view on it is a story. "Now accepting new clients" isn't.
  2. "A New Children's Therapy Clinic in [Your Town]: What Parents Should Know Before the First Visit." A local opening is news, and the half written for parents makes it worth reading.
  3. "What a Neuropsychological Evaluation Tells Parents That a Report Card Can't." Parents of a struggling child already search for this, and a doctor who explains it plainly is the source an editor wants.
  4. "She Started the Support Group She Couldn't Find When She Needed One." A founder's own reason for starting is the human story editors look for.
  5. "A Therapist's Guide to the Weeks After the Holidays." Editors plan around January and back-to-school, and a clinician with practical advice fits the slot.

Mental health features that ran

Amber Pilkington — anxiety and OCD therapist (LPC-S)
Ran in USA News · January 28, 2026
Amber Pilkington, M.Psy.: Transforming Mental Health with Neuroscience-Informed Therapy for Scrupulosity
A solo therapist written up in a national news outlet as the expert on one narrow specialty, with her more than 15 years of clinical work and her neuroscience-informed approach explained in plain words. That's how a niche clinician stands out to the clients and referral sources looking for exactly that.

Tiffani Cappello — hypnotherapist, Panic2Calm, Greater Cleveland
Ran in GoodMorningUS · August 6, 2025
How One Woman Turned Panic Into Peace—And Created a Method That's Helping Others Do the Same
Her own story of beating panic attacks, her training in London and the Panic2Calm program she built became the reason to trust her method, and no client had to appear in it. In her video review she says "everybody, my friends, family, some of my clients were raving about it."

Victoria Madden — licensed therapist (LPC), Liberty Bell Therapy
Ran in BizWeekly · August 1, 2025
Where Tradition and Innovation Meet: Liberty Bell Therapy Opens in Alexandria
Her new private practice, written up as local business news: Liberty Bell Therapy "brings 14 years of clinical expertise to Alexandria's mental health scene." A new practice can arrive with credibility on day one.

What $97 gets a therapist or practice

Done the hard way, an article about your practice costs weekends of writing or months of pitching. Here it costs a 2-minute form, and your draft is back in 24–48 hours. Everything below comes in the one-time $97, no retainer:

  • SEO keyword research, so the article uses the words people type when they look for help with what you treat.
  • A custom 800–1,000 word article, written by a person, so your approach is explained in words a worried reader understands.
  • Unlimited revisions, and nothing publishes without your approval, so every line about your credentials and your methods is one you'd sign.
  • Guaranteed publication in the outlet you choose. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more.
  • A do-follow backlink from a high-authority news site, indexed by Google, pointing readers to your practice.
  • "As Seen On" usage rights, a custom banner and a social media kit, for your website and the welcome email new clients get.
  • A 2-minute intake form about you and your work. Have ready your license or certification (LPC, LMFT, PsyD, PMHNP, CHt), your specialty, who you see, and whether you work in person or by telehealth. No client details are needed.

If we can't write an article you'd put your name and license on, we don't deserve your $97. So:

  • Love it or it never runs. Unlimited revisions, and if you never approve it, you get a full refund and it never publishes.
  • Your chosen outlet within 7 days or your money back.
  • It stays live. Published indefinitely, and if a placement comes down within the first year, it's replaced free.
  • Lowest price of any PR firm, guaranteed.

AnotherZero reviews from Mental Health & Therapy

Out of 15,318+ businesses featured, here are all 24 mental health clients in their own words, from LPCs, psychologists and a telehealth psychiatry practice to hypnotherapists, autism centers and support-group founders. Two of them say they were skeptical at first.

showing 24 of 24
Nichole DaherSuccess On The Spectrum, autism therapy centers
Therapy · Published all over within two weeks, including US Business News; very Googleable
“Within two weeks, these articles were published all over the place. It got my company lots of brand recognition. Some of them were very Googleable, if that's a word. And I was able to be published in really big publications like US Business News.”
Verified clientClient since Jul 2024
AS
Amber Pilkington, LPC-SAnxiety and OCD therapist (LPC-S)
Therapy · Skeptical, seemed too good to be true → practice now benefiting

I’ll be honest. At first I was skeptical. It seemed too good to be true. But from the moment I ordered Amanda gave amazing service, answered all my questions quickly (which were a lot) and helped the whole way. My practice is benefiting from this service.

Read it on Trustpilot ↗Jan 2026
Tiffani CappelloHypnotherapist, Panic2Calm, Greater Cleveland
Therapy · Article had friends, family and clients raving; more visibility and credibility
“One of the most difficult things is just to let people out there know what I do. So I hired AnotherZero to help me by getting me featured publicly on the Internet. They've really enabled me to help other people by increasing my visibility and credibility. They wrote a wonderful article, and everybody, my friends, family, some of my clients were raving about it.”
Verified clientClient since Aug 2025
DJ
Derrick JohnsonChildren's and family behavioral health clinic
Therapy · Well-written, accurate article that increased visibility immediately

Outstanding Service and True Support for Small Businesses AnotherZero has been one of the easiest and most professional teams I’ve worked with. They deliver real value not fluff. The article they created for my business was well-written, accurate, and helped increase our visibility immediately. Their communication is fast, clear, and they genuinely care about supporting small businesses.

Read it on Trustpilot ↗Nov 2025
VM
Victoria MaddenLicensed therapist (LPC)
Therapy · Fast turnaround; already seeing tangible benefits from the articles

⭐⭐⭐⭐⭐ Exceptional Service and Outstanding Results I cannot recommend AnotherZero highly enough! Their turnaround time was remarkably fast without any compromise on quality. Amanda, my representative, was absolutely wonderful to work with. She was incredibly responsive and attentive while maintaining the highest level of professionalism throughout our collaboration. The articles Amanda delivered exceeded my expectations in every way. She captured exactly what I requested and went above and beyond to create content that was even better than I had envisioned. The quality of writing is exceptional and perfectly tailored to my needs. I'm already seeing tangible benefits from the articles, which speaks volumes about AnotherZero's expertise. Without hesitation, I will be continuing to work with them for all my future content projects. If you're looking for professional, efficient, and high-quality content creation, look no further than AnotherZero. They deliver on every promise and then some.

Read it on Trustpilot ↗Aug 2025
D
DmitriHypnotherapist for stress and anxiety
Therapy · Real boost in visibility from strong media connections

Working with these folks has been a fantastic experience. Their team is professional, creative, and truly understands how to elevate a brand. We’ve seen a real boost in our visibility thanks to their strategic approach and strong media connections. Highly recommended

Read it on Trustpilot ↗Apr 2025
TG
The Chouraeshkenazi GroupClinical neuropsychology practice
Therapy · Featured on top news sites, visibility across the country

Exceptional PR Support That Delivered Real ResultsWorking with the PR team has been an… Working with the PR team has been an incredible experience from start to finish. Their dedication to getting our company featured on top news sites played a major role in helping us expand our mission and visibility across the country. A special thanks to Amanda, who was an absolute pleasure to work with—she was quick to respond, clear in her communication, and truly committed to our success. Her professionalism and attention to detail made the entire process seamless. I highly recommend this team to anyone looking to elevate their brand and reach a wider audience.

Read it on Trustpilot ↗Oct 2025
D
DLicensed therapist, private practice
Therapy · On her to-do list since January 2026 → article up within days

Using the AnotherZero service has been so simple and easy. Getting an article published on my business has been recurring on my to do list since January 2026. And I have been saving the Another Zero ads on Instragram since January 2026! Last week, I randomly challenged myself to just get it done. The AnotherZero process was so efficient, it took maybe 10 minutes to get them all of the information they would need. Amanda was so amazing at following up on revisions and the process to publish. Within a few days, the article was up, it's amazing for my business, the article looks wonderful, and I can finally take this OFF of my To Do list! Another Zero is seriously worth it, and they will not disappoint! Thank you so much Amanda and Another Zero!!!

Read it on Trustpilot ↗Jun 2026
A
AminaAbuse-survivor support group founder
Therapy · Published in over 400 outlets, with full editorial control

As someone who has some Press/ PR experience I was astounded by the level of service and quality of work produced. The whole process has been an absolute dream. I’m fairly hands on, but being more creative I’m not great at writing press releases. I was planning on hiring someone. This was much less inexpensive and a lot less stressful. You still have full editorial control of what is published and Amanda, the woman I dealt with patiently answered all of my questions. I really recommend this service just for the quality of press release written. Actually having it published in over 400 outlets was an added bonus. Highly recommend!

Read it on Trustpilot ↗Dec 2025
RC
Rosalyn CasasTrauma-informed recovery workshop founder
Therapy · Two articles published, timelines met

AnotherZero has published two articles for me, and I've been really pleased with the experience. Communication was clear, timelines were met, and everything moved quickly without feeling rushed. I appreciate how responsive and professional they were throughout the process. * They communicate clearly and consistently, so I always knew what to expect. * They deliver on time and follow through on commitments. *The process is efficient without feeling impersonal. *They are responsive and easy to work with. *They make publishing feel straightforward instead of complicated. *They respect deadlines and move quickly when needed. *They keep things organized from start to finish.

Read it on Trustpilot ↗Jan 2026
KG
Kimberlie GlascoTrauma therapist and memoir author
Therapy · Article for Women's Journal in two days

I was very impressed with Another Zero. They delivered a well-written, thoughtful article for Women’s Journal in just two days. The piece was professional, engaging, and captured the message beautifully. Excellent communication and quick turnaround — highly recommend their work.

Read it on Trustpilot ↗Oct 2025
DK
Dr mn KhanPediatric neuropsychologist
Therapy · Published in Womens Inside magazine, live before the promised time

⭐️⭐️⭐️⭐️⭐️ I am truly grateful to the AnotherZero team for publishing my article in Womens Inside magazine. From start to finish, the process was smooth, professional, and absolutely worth the investment. The team was always prompt to reply on Messenger and email, and they always kept their promises. In fact, my article went live online even before the mentioned time! Their support and guidance made the experience seamless, and I couldn’t be happier with the outcome. I am happy to have taken their services and would strongly recommend AnotherZero to anyone looking to grow their visibility and share their story with the right audience. Thank you once again for making this possible! Dr. Mehvish Khan ( Pediatric Neuropsychologist, KSA)

Read it on Trustpilot ↗Aug 2025
NM
Nadea McPhersonOutpatient mental health practice
Therapy · Couple of well-written articles featuring her business, message captured perfectly

Another Zero was fantastic! Another Zero did an excellent job writing and publishing a couple of articles featuring my business. Their team was professional, easy to work with, and captured our message perfectly. The articles were well-written and thoughtfully presented, and the exposure they provided was fantastic. I highly recommend Another Zero to anyone looking for quality writing and publication support.

Read it on Trustpilot ↗Nov 2025
BD
Bridget DuncanLicensed marriage and family therapist
Therapy · Skeptical at first → article captured her message perfectly

Great service! I was initially skeptical about using AnotherZero, but I'm so glad I gave it a try! The process was seamless, and the communication exceeded my expectations. My article captured my message perfectly—couldn't be happier!

Read it on Trustpilot ↗Apr 2025
JG
Jenni Guentcheva/GNMental health practice owner
Therapy · Sought this service for years → found it, efficient and punctual

AnotherZero is the publicist you have dreamed about. Efficient and incredibly punctual, Amanda from AnotherZero provided us with a service that we had been seeking for years prior to this experience. We highly recommend them to all businesses.

Read it on Trustpilot ↗Sep 2025
LC
LaVerne Hanes CollinsLicensed counselor and CE trainer
Therapy · Business published on great sites; writing captured her story; worth every dime

Everything they promised! This service is everything they promised and more! They got my business published on great sites. The customer service is top notch and highly responsive. And the writing! The writing captured my story beautifully. This service has been worth every dime.

Read it on Trustpilot ↗Mar 2025
DW
Deborah WilderPsychologist and divorce mediator
Therapy · Took time to understand what she does; attention to detail in the articles

I’m very pleased with this company I have been very pleased with the work that AnotherZero has done for me. I’ve appreciated not only the effort they’ve put in to really understand what I do, but also their attention to detail in the articles they’ve published. Working with Amanda, especially, has been easy and enjoyable. I’m glad to have connected with this group.

Read it on Trustpilot ↗Oct 2025
DP
Deborah PetluengPsychotherapist and hypnotherapist
Therapy · Fast turnaround, article exceeded expectations

The article and service exceeded my expectations. The turnaround time was fast and communications good. I was happy with the article.

Read it on Trustpilot ↗May 2025
Beata ReshetarTelehealth psychiatry, New Way Psychiatry
Therapy · Truly the best, the whole team is phenomenal
“Doctor Beata Reshetar here, double board certified in family medicine and psychiatry. I had the pleasure to work with AnotherZero: they are truly the best, phenomenal, the whole team. Please give them a chance and you will be featured across United States.”
Verified clientClient since Apr 2024
VB
Vanja BericCouples and marriage counsellor
Therapy · Quick, patient answers from Amanda; end result exactly as wanted

I worked with Another Zero (Amanda), and it was a great experience. She was professional, very quick to respond and patient (with my millin questions). The end result is exactly what I wanted and it was a pleasure to work with them.

Read it on Trustpilot ↗Feb 2026
OC
Orlando CastroMental health therapist and family counselor
Therapy · A patient team helped with the computer side, recommends to colleagues

This experience has been amazing and what a wonderful team to work with. They had patience with me in dealing with the computer and will definitely help my business do better. I would definitely recommend this business to all my colleagues.

Read it on Trustpilot ↗Sep 2026
PA
Prof. Dr. Irshad AhmedPsychologist and educator
Therapy · Fast and professional, 100% trustable

Best Service Ever. Great Service. Fast and Professional. Friendly Executives too.. Worthit for a lifetime. Looking forward to work more with the team. 100% Trustable and 100% Quality Service Guaranteed.

Read it on Trustpilot ↗Oct 2025
SL
Samuel Eshleman LatimerFamily conflict and couples therapist
Therapy · Grateful for the customer service and well-articulated articles

I am very grateful for AnotherZero's customer service, and well-articulated articles. Definitely would recommend to anyone looking for help with journalism!

Read it on Trustpilot ↗Mar 2026
BR
Beata ReshetarPsychiatric nurse practitioner, supplement founder
Therapy · Professional, reliable team, great communication, kept their word

AnotherZero is the best press release company in USA! They are very professional, dedicated and reliable, and deliver the best service! Their team is truly exceptional, amazing communication and they are standing their words! Im so fortunate to work with AnotherZero. A+ Service!

Read it on Trustpilot ↗Jul 2025

Therapist SEO and marketing by practice type: what a news feature does for each kind of mental health clinician

Marketing for therapists starts with how each kind of practice gets chosen: an anxious adult picks from a directory page, a parent waits months for a child's evaluation, a family calls rehabs in a crisis. Below is where a news feature fits each kind, two story angles an editor would run, and the clients of that kind who've been featured.

Therapist marketing and therapist SEO: win the search for the problem you treat

Therapist marketing, therapy marketing and SEO for therapists work best when they're built around the problem you treat, because that's what people type: "therapist for OCD near me," "anxiety therapist in [your city]," "EMDR for trauma." Most people looking for a therapist are adults choosing for themselves, often after months of putting it off. They filter a directory by insurance, location and gender, open four or five profiles that all promise a safe space, and book the one who sounds like they understand this exact problem. Therapist advertising can buy the click. A news feature gives you 800–1,000 words to explain the specialty, in an outlet that isn't your own website. Amber Pilkington's USA News feature does that for scrupulosity, a form of OCD built around moral and religious fears, and she wrote: "My practice is benefiting from this service." Angles: "Why Reassurance Keeps OCD Going" or "The Anxiety Clients Hide Because It Sounds Like a Moral Problem."

Addiction treatment marketing and rehab advertising: earn a family's trust in a crisis week

Addiction treatment marketing, rehab marketing and rehab advertising have to win over a family in a crisis, usually a parent or spouse searching at night after an overdose scare, an arrest or an ultimatum. They're frightened, short on time, and they've heard that some rehabs say whatever it takes to fill a bed. So they check: is the center licensed and accredited, does it take our insurance, which levels of care does it offer (detox, residential, outpatient), and who actually runs it. Google requires certification before a treatment center can run search ads, and the centers that pass end up side by side in a row of ads that read alike. A news feature names your medical director and clinical team, explains the program and how families take part, and gives an admissions counselor a link to send. Angles: "What Families Should Ask a Rehab Before They Sign Anything" or "Inside an Evening Outpatient Program Built for Working Parents."

Private practice marketing: open a new therapy practice with proof on day one

Private practice marketing is hardest in the first year, when a clinician leaves an agency, a hospital or a group and opens a practice with an empty calendar and no track record anyone can see. Ethics codes for therapists limit asking clients for testimonials, so a new practice can't collect proof the way a restaurant does. The first clients and referral sources, often former colleagues and the physicians you worked beside, look you up and find a fresh website and a Google profile with nothing on it. A feature that announces the opening as local business news fills that gap. Victoria Madden's BizWeekly feature presented Liberty Bell Therapy's opening in Alexandria, with 14 years of clinical work behind it and a focus on the complex cases other clinicians hesitate to take. She wrote: "I'm already seeing tangible benefits from the articles." Angles: "A New Practice in [Town] for People Who Tried Therapy Once and Quit" or "Why I Left Agency Work to Take the Hard Cases."

Behavioral health marketing for clinics and group practices: be the name referral sources pass along

Behavioral health marketing for a clinic or group practice is mostly referral marketing, because pediatricians, schools, primary care offices, case managers and courts send many of the people who walk in. The person referred, often a parent with a child or teen, still searches the clinic's name before calling and wants to know who will see them, how soon, and whether insurance covers it. A group practice markets to a second audience too: the clinicians it wants to hire, who look up a practice before they apply. A feature about the clinic's model gives both something to read. Derrick Johnson's children's and family behavioral health clinic has been featured, and so has Nadea McPherson's outpatient mental health practice; she wrote that the team "captured our message perfectly." Jenni Guentcheva, a mental health practice owner, called it "a service that we had been seeking for years." Angles: "Why This Family Clinic Treats the Parents Along With the Child" or "How One Group Practice Matches Each Caller With the Right Clinician."

Marketing and SEO for psychologists: make the doctorate mean something to a patient

Marketing and SEO for psychologists work best when they tell a patient what a psychologist does that others can't, since most people searching can't tell a PhD or PsyD from a counselor. The clearest answers are the work a psychologist's license covers: psychological testing and diagnosis (adult ADHD, personality, mood), custody and court evaluations, and specialist therapy for conditions like OCD or PTSD. Many arrive with a question someone else asked: a judge ordering a custody evaluation, a family doctor wanting an adult ADHD diagnosis confirmed, an attorney who needs an expert who can explain a report. They read your background to see whether you've answered that question before. A news feature turns that background into plain words: what you evaluate, who you see, how a first appointment works. Deborah Wilder, a psychologist and divorce mediator, wrote that she appreciated "the effort they've put in to really understand what I do." Angles: "Divorce Without a Courtroom: What a Psychologist Brings to Mediation" or "What an Adult ADHD Evaluation Actually Involves."

Counselor marketing: explain what a licensed counselor does before the first call

Counselor marketing starts with a translation problem: the client often doesn't know what your letters mean. A licensed professional counselor goes by LPC, LMHC, LPCC or LCPC depending on the state, and the person searching may not know how that differs from a psychologist or a social worker. Many compare a few names on cost, availability and whether the counselor shares their values or background, and a faith-based or culturally specific counselor is often chosen for exactly that. A feature explains, in a reader's words, who you help and how, and it works for the counselor with a second line of work, like training other clinicians. LaVerne Hanes Collins, a licensed counselor and CE trainer, wrote that "the writing captured my story beautifully," and Orlando Castro, a mental health therapist and family counselor, would "definitely recommend this business to all my colleagues." Angles: "What Your Counselor's Letters Mean, and Why They Matter" or "A Counselor Who Trains Other Counselors."

Psychiatrist and psychiatry practice marketing: answer the wait-list question first

Psychiatrist marketing works when it answers what a patient most wants to know: can you see me soon, and do you take my insurance? Many people looking for a psychiatrist have been told by a therapist or a primary care doctor that they may need medication, then hit long waits at the first few names they call. They search for psychiatry with openings, check whether you prescribe by telehealth in their state, and look at who will actually see them, a psychiatrist or a psychiatric nurse practitioner. A feature that explains the conditions you treat, your model of care and how a first evaluation works sets you apart from the national telehealth apps advertising on the same searches. Beata Reshetar, a psychiatric nurse practitioner who runs New Way Psychiatry, a telehealth practice, says, "Please give them a chance and you will be featured across United States." Angles: "Medication or Therapy First? A Psychiatric Clinician on How to Decide" or "What a Telehealth Psychiatry Visit Looks Like."

Hypnotherapist marketing: give a skeptical client something to read first

Hypnotherapist marketing has to get past doubt before it gets a booking, because many people picture stage hypnosis when they hear the word. Clients usually search for the problem, like hypnotherapy for anxiety, panic, smoking or sleep, often after talk therapy or medication didn't do enough. They want to know what a session is like, whether they stay in control, and who trained you. In most states hypnotherapy isn't licensed as its own profession, so expert-request sites that ask for a licensed clinician leave you out, and a feature becomes the place to lay out your training and method. Tiffani Cappello's GoodMorningUS feature tells how she overcame panic attacks, trained in Rapid Transformational Therapy in London and built Panic2Calm. Dmitri, a hypnotherapist for stress and anxiety, wrote that they've "seen a real boost in our visibility." Angles: "What Hypnosis for Anxiety Feels Like From the Chair" or "Why a Psychotherapist Added Hypnosis to Her Practice."

Trauma therapist marketing: when your own story is part of the work

Trauma therapist marketing has to show safety before credentials, because a survivor has to trust you before they can say why they came. Many search for a method by name (EMDR, somatic therapy, trauma-focused CBT), read slowly, and hold off for weeks before booking. Some of the most trusted people in this work, therapists, workshop leaders and support-group founders, lived it themselves and say so. A feature can carry that story with care, with you deciding what's told and nothing about any client. Kimberlie Glasco, a trauma therapist and memoir author, wrote that her article "captured the message beautifully." Rosalyn Casas, who founded a trauma-informed recovery workshop, has had two articles published, and Amina, who started a support group for abuse survivors, says, "The whole process has been an absolute dream." Angles: "When the Therapist Is Also a Survivor" or "What EMDR Is, and What It Isn't."

Marriage and family therapist and couples counselor marketing: reach the partner who searches first

Marriage and family therapist and couples counselor marketing has to reach two people: a couple hires you together, but the search is usually done by one, often the partner who is more worried, and the other has to agree before anyone books. So that partner checks things a single client might not: will this therapist take sides, are they trained in a couples method such as Gottman or Emotionally Focused Therapy, do they have evening hours, and is it worth paying out of pocket. Many couples wait years before they call. A feature lets you say who you work with and how a first session runs, in an article one partner can send the other. Bridget Duncan, a licensed marriage and family therapist, wrote: "My article captured my message perfectly." Vanja Beric, a couples and marriage counsellor, said "The end result is exactly what I wanted." Angles: "Couples Therapy When Only One of You Wants to Go" or "The Fight About Chores That Isn't About Chores."

Neuropsychologist marketing: explain the evaluation families are waiting for

Neuropsychologist marketing is aimed at people who were told to get an evaluation and don't yet know what one is: parents of a child struggling in school, adults worried about memory, families after a head injury. Referrals come from pediatricians, neurologists, schools and therapists, and wait lists can run for months, so families call around and choose on what they can learn quickly. They want to know what the testing covers, how many hours it takes, what the report will say and whether the school will use it. A feature written in a parent's words answers those before the first call. Dr. Mehvish Khan, a pediatric neuropsychologist, wrote that her article in Womens Inside magazine "went live online even before the mentioned time." The Chouraeshkenazi Group, a clinical neuropsychology practice, credited its coverage with helping "expand our mission and visibility across the country." Angles: "Testing Day: What a Child Actually Does During a Neuropsych Evaluation" or "Memory Lapses at 60: When an Evaluation Helps."

ABA therapy marketing for autism centers: be the clinic parents find after the diagnosis

ABA therapy marketing, whether you do it in-house or through an ABA therapy marketing agency, has to reach parents in the weeks after a diagnosis, when a developmental pediatrician hands them a list of providers with waiting lists. Those parents search hard and fast. They check whether a Board Certified Behavior Analyst (BCBA) designs the program, how many hours a week it takes, whether it happens at a center or at home, how insurance covers it, and whether parents are part of the work. Many have read heated debates about ABA online and want to see how a provider talks about their child. A news feature explains your approach in calm, plain words and gives a pediatrician's office something to pass along with the referral. Nichole Daher of Success On The Spectrum, which runs autism therapy centers, said: "Some of them were very Googleable, if that's a word." Angles: "The First 90 Days After an Autism Diagnosis" or "What a Day at an Autism Therapy Center Looks Like."

Mental Health & Therapy: common questions

Where can I promote myself as a therapist?

In the places people check before they book: your practice website, directory profiles like Psychology Today, your Google Business Profile, and the doctors and counselors who refer to you. Most of those are you describing yourself. Press is the one place a news outlet describes you. For $97, AnotherZero writes a feature about your specialty, and once you approve it, it runs in the outlet you pick. Then link it from everything else on that list. Victoria Madden's feature announced her new practice in Alexandria.

Is it allowed for a therapist or psychologist to pay for a press feature?

Generally, yes. The major ethics codes for psychologists, counselors, social workers and marriage and family therapists allow advertising as long as nothing in it is false or misleading, and they limit client testimonials and protect anything that could identify a client. Some codes, the psychologists' among them, expect paid promotion to be recognizable as paid, and your state board may add its own rules, so check your board's version. The article is about you and your specialty, never a client, and it never publishes until you approve every word.

Is a press feature worth it for a therapist in private practice who doesn't want to become a public personality?

Yes, if what you want is for the right clients to find you and trust you. A written feature needs no camera and no interview. You fill in a 2-minute form and approve the draft, and then you have an article to link wherever people check you out. D, a licensed therapist in private practice, had it on her to-do list for months. Once she started, "it took maybe 10 minutes to get them all of the information they would need." Amber Pilkington says, "My practice is benefiting from this service."

Can the article be about my specialty without describing any client?

Yes, and that's how these articles are built. The intake asks about you and your specialty, never about the people you treat, and the writer doesn't need a case or a testimonial. Amber Pilkington's USA News feature is about how she treats scrupulosity. Tiffani Cappello's is about her own panic attacks and the method she built from them. And because you approve every line before it runs, nothing that could identify a client gets in.

Do I get to read and approve the article before it runs with my name on it?

Yes. Nothing publishes without your approval, and revisions are unlimited. Fix a credential or change how your method is described until it says only what your license lets you say. If you never approve it, you get a full refund and it never runs. D says, "Amanda was so amazing at following up on revisions and the process to publish." Amina, who founded an abuse-survivor support group, says, "You still have full editorial control of what is published."

Will the article say I'm the best therapist in my city?

No, and you wouldn't want it to. Ethics codes and licensing boards expect what you say about your work to be accurate, and "the best anxiety therapist in town" is a claim no one can back up. The article describes what you treat, how you work and why you do it, the way a news feature reads, with the credentials you actually hold: your license, your training, your years in practice, and any award you've won, by its name. Victoria Madden's BizWeekly feature leads with her 14 years of clinical work. You approve every word before it runs.

Does a press feature help therapist SEO and show up in ChatGPT or Google AI answers?

It helps, and no one can promise a ranking. A feature gives your practice two things search engines and AI tools look for: a do-follow backlink from a high-authority news site that Google indexes, and a third-party article that names you, your specialty and your city. Google rewards third-party validation, and that's the signal Google and AI use to recommend a practice when someone asks for an OCD specialist near them. It won't replace your website, your Google Business Profile or your directory profiles. It backs them up. We don't guarantee a ranking position or an AI mention, and be wary of anyone who does.

Can I put "As Seen On" logos on my therapy practice website?

Yes. The $97 includes "As Seen On" usage rights, a custom banner and a social media kit, so you can show the outlet's logo on your homepage, your About page and the welcome email new clients get, and use the logos forever. Keep it accurate: "As Seen On USA News" says where you were featured, not that the outlet endorses you or your treatment. Link the logo to the article itself, so a prospective client can read it before booking.

How is the outlet chosen for a clinician, and do I pick it?

You pick it. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more. Pick for the reader you want. Most of your clients are women? A women's title fits; trauma therapist Kimberlie Glasco got "a well-written, thoughtful article for Women's Journal in just two days." Opening a practice? A business title reads as local news, as Victoria Madden's did in BizWeekly. Known for one condition? A national name suits, as USA News did for Amber Pilkington. It runs within 7 days or your money back.

How long until my article runs?

Your draft arrives in 24–48 hours after the 2-minute form. You revise it as many times as you want, and once you approve it, it runs in your chosen outlet within 7 days or your money back. The approval step is where a clinician should take a few minutes: check your credentials, how your method is described, and that nothing could identify a client. D, a licensed therapist in private practice, wrote: "Within a few days, the article was up."

Is a press feature the same as a mental health press release, or as marketing my practice?

No to both. A mental health press release is your announcement in your own voice, like a new location or a book, reposted, often word for word. Marketing is what you pay to say about yourself, from ads to directory listings. A press feature is a story about your practice, written in an editorial voice and published by a news outlet you pick. Clients use the words loosely: Beata Reshetar, a psychiatric nurse practitioner, calls us "the best press release company in USA." The $97 delivers the feature. For an announcement on hundreds of sites, an optional $297 PR Bundle (400+ news sites) is offered after checkout.

How much does a mental health PR agency or therapist marketing cost?

A mental health PR agency usually bills a monthly retainer, commonly in the thousands, and many post no price until you book a call. Therapist and mental health marketing services, like websites, SEO and directory help, usually bill monthly too, on top of whatever you spend on ads. A written feature through AnotherZero is a one-time $97, no retainer, for one article in the outlet you choose. Why so low? We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access. Ongoing campaigns for a treatment center are still agency work.

How do therapists get clients in private practice?

Mostly through referrals, insurance and search. Physicians, school counselors, other therapists and past clients send many. Joining insurance panels, directly or through platforms like Headway and Alma, fills a calendar faster at the insurer's rate; private-pay therapists lean harder on referrals and on being findable for one problem. The rest search the problem and the city. Nearly all of them look you up before booking, so a therapist with a clear specialty gets chosen over a generalist with the same license. A news feature about that specialty is something every referral source can forward.

How do I get more clients as a therapist without paying for ads?

Build referral relationships, sharpen your profiles and add proof you didn't write. Introduce yourself to the people who see your future clients first: pediatricians and primary care offices, school counselors, divorce attorneys, and therapists who don't treat what you treat. Rewrite your directory profiles around one problem instead of ten, and set up a Google Business Profile. Then add one piece of third-party proof, which matters more for therapists because ethics codes limit asking clients for testimonials. A news feature is that piece, for a one-time $97, no retainer.

How do psychologists get clients?

Largely through referrals tied to what they evaluate or treat: pediatricians and schools for child testing, primary care doctors and psychiatrists for therapy, attorneys and courts for custody or forensic work, plus insurance directories and search. Psychologists who test often have wait lists and get picked on credentials and what the report covers. Psychologists who mainly do therapy compete in the same directories as every licensed therapist, so the doctorate and a specialty are the edge. A feature that explains both in plain words gives a referring doctor something to send. Deborah Wilder, a psychologist and divorce mediator, has been featured.

How do counselors get clients?

Mostly through insurance directories, referrals and community ties. Many clients find a licensed counselor through their insurer's list, an employee assistance program at work, a doctor, a school or a church, then call two or three names and book whoever answers first and feels right. That puts a premium on being easy to check out between the referral and the call. A feature about who you help gives that person something to read. LaVerne Hanes Collins, a licensed counselor and CE trainer, wrote that AnotherZero "got my business published on great sites."

What is healthcare PR, and how is mental health PR different?

Healthcare PR is how a practice, clinic or hospital earns trust through the media instead of through ads: news features, expert quotes, community talks and announcements. Mental health PR works under one tighter rule. Patient privacy comes first, so it's built on the clinician, the specialty and the problems readers have, never on a patient's story. A feature article about your practice, published in a news outlet you pick and approved by you line by line, is the simplest form of it.

Is the therapist market oversaturated?

Not where it counts. Demand for care is high: large parts of the U.S. are federally designated mental health professional shortage areas, and many people still wait weeks for an opening. What's crowded is the directory page in bigger cities, where dozens of profiles describe the same general practice in the same words. A generalist feels that crowding. A clinician known for one problem, one population or one method usually doesn't. Pick what you want to be found for and say it everywhere, including in a news feature that explains it.

How do hypnotherapists get clients?

Through referrals and through people searching for the problem they want gone, like panic, smoking or sleep, more than for hypnosis itself. Most read about you before they book, because they aren't sure what a session involves and want a reason to believe it can work for them. Your own story and your training answer that, and a news feature puts both where a skeptical reader can find them. Tiffani Cappello's GoodMorningUS feature tells how she beat panic attacks and built Panic2Calm. Deborah Petlueng, a psychotherapist and hypnotherapist, wrote that the article and service "exceeded my expectations."

When Nic Abelian added "As Seen On" logos to his $35M-a-year Los Angeles local-services company, without changing a single ad, his Google Ads return went from 1.75x to 18.86x. So he founded AnotherZero, for the moment a parent with three therapists' names decides which website to trust.

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This may seem like one more item on a long list, but it's worth doing anyway. D, a licensed therapist in private practice, put it off for months. When she finally did it, she wrote, "I can finally take this OFF of my To Do list!" Click below and pick your outlet. After the 2-minute form, your draft arrives in 24–48 hours. Nothing runs until you approve it, and if it isn't in your chosen outlet within 7 days, you get your money back.

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