PR for Personal Brands and Speakers: 4 Ways to Get in the News, Including a $97 Feature

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One of the worst feelings in the world is pitching yourself for a stage you know you'd own. But a few lines into the planner's reply, you see the question you can't answer yet: where have you been featured? PR for personal brands answers it without a publicist: for a one-time $97, AnotherZero writes an 800–1,000 word feature about you, and once you approve every word, it runs in the news outlet you pick. Jim Carlough, a leadership keynote speaker and author, says, "I've used them more than once and have yet to be disappointed."

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What Personal Brand PR Does for a Speaker, an Author or an Executive

Most advice on PR for a personal brand is really advice on posting more on LinkedIn. That grows an audience. It doesn't put your name in a news outlet, and the people deciding whether to book you can tell your own posts from a story an outlet ran about you.

1. It fills the "As Seen In" line on your one-sheet, so you can answer the planner with a link. Planners and speakers bureaus compare stacks of one-sheets that all promise an inspiring keynote. A feature in CEO Times or Biz Weekly is the line on yours that someone else wrote. Your "As Seen On" rights put the outlet's logo right on it.

2. It gives the person introducing you something to say, so you can walk on already credible. Once you're booked, when the organizer asks for a short bio for your intro, simply add one line, "As featured in CEO Times," and then give them the link to the article. The same link answers a podcast host who's deciding whether to say yes.

3. It puts third-party proof on your LinkedIn profile, so you can stop being the only one vouching for you. Now, I know some of you reading this are already thinking, but I'm never going to speak on stage. For those who are thinking that, I want to remind you that your LinkedIn profile and your bio are your stage. Pin the feature to your Featured section; it's the kind of third-party signal Google and AI answers use when they describe a person. Parthiban Rajasekaran, a FinTech engineering leader, says the team "took time to understand my work as an engineering leader and helped turn it into articles that felt genuine."

5 Story Angles That Turn a Talk, a Book or a Career Into a Feature (Examples)

Start from your signature talk, your book or the story you tell from the stage. Bring one of these, or your own, to the 2-minute form.

  1. "Why [Your Field] Has [The Common Belief] Backwards." It's the argument at the heart of your signature keynote, and an editor will run an argument.
  2. "The [Setback] That Became a Keynote." A health scare or a terrible first time on stage, told with a before and an after, makes a story about a person, and that's what a feature is.
  3. "Inside [Your Named Method]: How One Speaker Teaches [The Result]." A named framework gives the editor something specific to explain and the reader something to remember after they close the tab.
  4. "[Your Book]: A Practical Playbook for [The Problem It Solves]." The book is the reason to run it now, and the playbook is the reason a reader finishes it.
  5. "What [Number] Years in [Your Field] Taught One Leader About [The Lesson]." For an executive building a name, a career's lessons with a number attached give an editor expertise to print.

Three Speakers Whose Features Ran in the News

Jim Carlough — leadership keynote speaker and author
Ran in USA News · December 29, 2024
Jim Carlough Releases First Book: A Leadership Roadmap to High-Performance Teams
His first book is the news, and the article lays out what's in it: a practical roadmap for building high-performing teams, with his own words on why great leadership comes down to understanding people and a shared vision. It shows a book launch handing a speaker the news hook, and in November 2025 he ran again, in Biz Weekly, on the myth of "born leaders."

Ashleigh Medford — speaker on presence and self-trust
Ran in Women's Insider · February 2, 2026
Crowned State: Embracing Inner Confidence Through Neuroscience and Intuition
Her origin story, losing nearly 80% of her hair while competing at Miss California USA, carries her named method, Crowned State. It shows a personal story and a framework becoming one feature.

Cathy Cena — motivational speaker and leadership coach
Ran in CEO Times · September 12, 2025
Cathy Cena: From Self-Doubt to Empowering Voices
It opens with her at the podium and presents her as a keynote speaker who helps audiences find their voice and confidence. That's the picture a planner wants before holding a date.

What You Get for $97, and What the Form Asks a Speaker

Your $97 covers the feature, the SEO keyword research behind it and the "As Seen On" kit. Here's everything in it.

  • A custom 800–1,000 word article, written by a person, about you and the idea you're known for.
  • Unlimited revisions, and nothing publishes without your approval, so every line sounds like you. Vinny C, a customer-success and operations thought leader, says he "appreciated being able to review and customize the content to ensure it aligned with my voice and business goals."
  • Guaranteed publication in the outlet you choose. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more.
  • SEO keyword research, so the article carries the words people search when they look for a speaker on your topic.
  • A do-follow backlink from a high-authority news site, indexed by Google.
  • "As Seen On" usage rights, a custom banner and a social media kit, for your one-sheet and your speaker page.
  • A 2-minute intake form. For a speaker or personal brand: your signature talk or topic, who you speak to, your book if you have one, the story behind your work, and the outlet you want.

Your draft arrives in 24–48 hours. One-time $97, no retainer.

The guarantees

  • Love it or it never runs. Unlimited revisions, and if you never approve it, you get a full refund and it never publishes.
  • Your chosen outlet within 7 days or your money back.
  • It stays live. Published indefinitely, and if a placement comes down within the first year, it's replaced free.
  • Lowest price of any PR firm, guaranteed.

AnotherZero reviews from Speakers & Personal Brands

All 19 are below, word for word: 8 keynote and leadership speakers, 7 authors and thought leaders and 4 executives building a name, two of them on video, and four who came back for more than one feature.

showing 19 of 19
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NadiaBusiness owner building a personal brand
Speaker · Biography published in respected American and international outlets, results exceed expectations each time

I am delighted to recommend this professional agency I am delighted to recommend this agency. We have been working together for quite some time now, and each time the results exceed all expectations. The agency demonstrates outstanding professionalism — from carefully selecting high-quality platforms and providing expert text editing to ensuring timely publication. What I value most is that they don’t just place materials “anywhere,” but strategically secure publication in truly relevant and reputable outlets. This approach delivers a genuine impact on personal branding and corporate reputation. The team is always responsive and accessible, pays close attention to every request, promptly makes revisions, and consistently offers the best solutions. Thanks to their efforts, my professional biography and key materials have been successfully published in respected American and international media outlets. If you’re looking for reliable media placements that build long-term reputation and visibility, this is the agency you should partner with.

Read it on Trustpilot ↗Jun 2026
Michelle Courtney BerryKeynote speaker, Courtney Consulting Enterprises
Speaker · More placements within 24 hours than any other place she's worked with
“AnotherZero PR teams have been working, it feels like, around the clock to make sure I get the right story in the right market, in the right place, and within 24 hours I already had more placements working with them than any other place that I've ever worked with. They care about you, they care about your brand, they care about your story, and they tell it to the right markets.”
Verified clientClient since May 2024
HW
Hawa whoAuthor, model and creative
Speaker · Works with them monthly, helping her personal and business brand grow

Consistency is what I call working with AnotherZero Honestly these guys are really good at what they do. Not only is it seamless working with them. They also provide a well tailored delivery. Working with them is helping my brand grow. Personal and business. I work with them monthly which really is the best way for a great branding outcome. Highly satisfied.

Read it on Trustpilot ↗Mar 2025
JC
Jim CarloughLeadership keynote speaker and author
Speaker · Used more than once, fast, first-rate writing, yet to be disappointed

Not hype at all AnotherZero this is the real deal Not hype at all AnotherZero is fast, efficient, and their writing is truly first rate. I've used them more than once and have yet to be disappointed. In fact, if you're struggling to get a little media attention don't do it alone, get AnotherZero to jump start your PR.

Read it on Trustpilot ↗May 2025
WD
William DavisLeadership keynote speaker
Speaker · First article on over 400 sites; second followed

Great publicity My first article was published on over 400 sites and was well-written and well-positioned. The second article continued the flow from the first article and felt to compliment the first.

Read it on Trustpilot ↗May 2025
Brandon MatthewsCompany-culture speaker, The Meaningful Marketplace
Speaker · Business broadcast to all the different business platforms, fast turnaround
“Nic and Amanda did such a phenomenal job helping broadcast my organization to all the different business platforms that are out there. The process was simple. They were very professional, did such excellent work, and I was amazed at the turnaround and how quickly my business was broadcast to all of the different business platforms.”
Verified clientClient since Jul 2024
JD
JAYAJIT DASHCorporate communications leader and author
Speaker · Profile published in CEO Times, captured his journey accurately

Standout Storytelling: Why I Choose AnotherZero Kudos to AnotherZero! I'm thrilled with the profile AnotherZero wrote about me, published in CEO Times! Their professionalism and writing skills shone through in the article, capturing my journey and insights accurately. The team's attention to detail and ability to convey complex ideas simply impressed me. The collaboration was seamless, and AnotherZero's communication was excellent throughout. The published piece exceeded my expectations, and I'm grateful for the opportunity to share my story with a broader audience. I highly recommend AnotherZero for profile writing and publishing services. Their expertise and dedication to quality are evident in their work. If you're looking for a compelling narrative that showcases your achievements, look no further than AnotherZero. Thank you for the fantastic work! I'm excited to work with them again in the future.

Read it on Trustpilot ↗Jun 2025
DM
Dr Antony MillerPolitical economist and university lecturer
Speaker · Late colleague's article drafted and readied for many international news outlets
I wish to thank AnotherZero for complimenting my late colleague's article. This company is very professional, from the article drafting to its inception readied for publication in many well-known international news outlets. Well done to everyone who assisted me.
Read it on Trustpilot ↗Jul 2026
VC
Vinny CCustomer-success and operations thought leader
Speaker · Company feature in their voice; questions answered often within minutes

Woah! I'm impressed! I partnered with AnotherZero to publish a feature about my company, and the experience exceeded my expectations. The final article reflected my intended message accurately, and I appreciated being able to review and customize the content to ensure it aligned with my voice and business goals. What stood out most was the responsiveness of the team. During the approval process, my questions were answered quickly — often within minutes — and always professionally. The communication was clear, efficient, and handled by real people who were attentive to detail. The overall process was smooth, transparent, and delivered exactly what was promised. I was impressed by both the service and the value provided, and I would absolutely consider working with AnotherZero again in the future.

Read it on Trustpilot ↗Feb 2026
PR
Parthiban RajasekaranFinTech engineering leader
Speaker · Engineering leader's work turned into articles that felt genuine

AnotherZero have been great to work with... The team took time to understand my work as an engineering leader and helped turn it into articles that felt genuine. They were responsive to feedback, clear about timelines and outlets, and helped publish a more practical playbook at the right platform.

Read it on Trustpilot ↗Jan 2026
B
BrandonCompany-culture keynote speaker and coach
Speaker · Clear, patient answers to many questions, fast and exactly as advertised

Exactly as Advertised They were excellent to work with with. The communication was clear and patient with my many questions through the process. The service exceeded my expectations, was fast, and exactly as advertised.

Read it on Trustpilot ↗Sep 2024
AM
Ashleigh MedfordSpeaker on presence and self-trust
Speaker · Story told right; moved forward with even more confidence

The staff was so wonderful! They truly cared about getting your story right, and I was able to move forward with even more confidence. I would definitely work with them again!

Read it on Trustpilot ↗Feb 2026
CC
CATHY CENAMotivational speaker and leadership coach
Speaker · Efficient, quick, understood her needs; would use again

Another zero was efficient quick and very understanding of my needs. I would definitely use them again and recommend them to anyone who’s looking to get their message out and grow their business. 5 star service!!

Read it on Trustpilot ↗Sep 2025
L
LyndaAuthor and thought leader
Speaker · Deadlines always met, consistently top-notch quality

Working with AnotherZero has been a game-changer. Working with AnotherZero has been an absolute game-changer. From the very start, their professionalism, creativity, and attention to detail stood out. They truly take the time to understand your goals and bring them to life in ways that exceed expectations. Communication is seamless, deadlines are always met, and the quality of work is consistently top-notch. What sets AnotherZero apart is not just their skill, but their genuine commitment to delivering results that make a real impact. I’ve been incredibly impressed and would recommend them to anyone looking for excellence and reliability in one package.

Read it on Trustpilot ↗Aug 2025
DK
Daniel KimAuthor and personal-brand media entrepreneur
Speaker · Prompt, courteous response and a superb article for online media

Excellent company to work with The company's response to my work request was prompt and courteous. Their expertise in creating an article for online media was also superb. I highly recommend this company.

Read it on Trustpilot ↗Dec 2025
MM
Matt MizerekStroke survivor, speaker and author
Speaker · Well done, quick turnaround, responsive communication

Well done and responsive! The work was well done, the turnaround was quick and the communication was responsive. Overall good experience.

Read it on Trustpilot ↗Apr 2025
JA
Joanna Marie AlvaroHealthcare quality and patient-safety leader
Speaker · Completely smooth, hassle-free, handled professionally start to finish

Highgly recommended publication service My experience with Another Zero has been completely smooth and hassle-free. Everything was handled professionally from start to finish, and I had no issues at all throughout the process. I truly have no complaints, and I highly recommend them to anyone looking for reliable publication services.

Read it on Trustpilot ↗Aug 2025
M
MustafaMedical researcher and author
Speaker · Quick to respond, with him every step of the way

Trustable and really professional I would 100% recommend AnotherZero to anyone. They are really quick to respond and was there with me every step of the way. I would suggest their service to any business for PR.

Read it on Trustpilot ↗Jul 2025
MB
Missy BrownAutism self-advocate, author, employment expert
Speaker · Quick, friendly, helpful communication

Quick communication! Very friendly and helpful. Highly recommended.

Read it on Trustpilot ↗May 2025

Thought leadership marketing and personal brand marketing by type: what a news feature does for each kind of personal brand

Every personal brand gets checked by a different person: a brand manager vets an influencer, a board vets an executive, a meeting planner vets a keynote speaker. Below is what each one looks for, where a news feature fits, two example story angles an editor would run, and the clients of that kind who've been featured.

How influencers get brand deals: the press line in a creator's media kit

Influencers get brand deals the way a hire gets an offer: brands shortlist creators on the numbers, then look the person up before they sign. A brand manager or an influencer marketing agency checks your engagement, your audience and your past partnerships, then searches your name to make sure you're safe to put next to their product. Every creator in your niche sends a media kit with follower counts. Few can add a line that says a news outlet wrote about them. A feature gives you that line and a link for the pitch email, and it answers the brand-safety search with a story you approved. Angles an editor would run: "How a [Niche] Creator Turned a Side Account Into a Full-Time Business" or "What [Number] Brand Deals Taught One Creator About Saying No." Hawa who, an author, model and creative, wrote that working with AnotherZero "is helping my brand grow. Personal and business."

Executive branding: give the board, the recruiter and the next hire something to read

Executive branding builds the record people find when they search a leader's name: a board weighing a promotion, a recruiter filling a senior seat, an investor before a meeting, a candidate weighing your offer. They aren't buying a product. They're judging judgment, and most of what they find is a LinkedIn profile and a company bio that both read like a résumé. A feature in a business outlet turns the résumé into a story: the problem you solved, the team you built, what you'd do differently. If you work for a public company or a regulated firm, clear it with communications first; nothing runs until you approve it. Angles: "What Building Payment Systems Taught One Engineer About Trust" or "The Patient-Safety Checklist Hospitals Skip." Jayajit Dash, a corporate communications leader and author, ran in CEO Times and wrote that the team's "ability to convey complex ideas simply impressed me." Parthiban Rajasekaran, a FinTech engineering leader, wrote that they "helped publish a more practical playbook at the right platform."

Thought leader marketing and thought leadership PR: get your idea published under your name

Thought leader marketing works when your idea shows up somewhere you don't control, because a thought leader is someone other people quote. Most thought leadership lives in LinkedIn posts and a company blog, and the reader deciding whether to hire your firm or put you on a conference panel knows you wrote both. When they search your name, they're looking for evidence that someone else found the idea worth printing. A feature does that: it puts your argument, in your words and approved by you, in a news outlet with your name on it, and it gives you a link that outlasts the feed. Angles: "Why Customer Success Teams Measure the Wrong Thing" or "The Operations Habit That Quietly Costs Companies Their Best Clients." Vinny C, a customer-success and operations thought leader, wrote that "The final article reflected my intended message accurately," and Lynda, an author and thought leader, wrote that "deadlines are always met, and the quality of work is consistently top-notch."

Entrepreneur social media marketing and founder PR: the press link your posts can point to

For a founder, entrepreneur marketing on social media builds the audience, and a press feature is what that audience finds when it checks whether the founder is the real thing. People who buy from a founder-led brand, invest in it or partner with it look up the person behind it. Often they know the company but not your name, or your name but not the company. A feature names both in one story, the founder and what you built, so a search for either finds the other, and an investor or partner doing homework sees an outlet telling the story instead of your own feed. Pin it to your profiles and put it in your link in bio. Angles: "Building in Public: What [Number] Months of Posting Did for [Brand]" or "Why [Founder] Left [Industry] to Start [Company]." Daniel Kim, an author and personal-brand media entrepreneur, wrote that AnotherZero's "expertise in creating an article for online media was also superb."

Personal brand marketing and personal branding PR: control what comes up under your name

Personal brand marketing is the work of shaping what appears when someone searches your name, because for a personal brand that results page is the storefront. The people searching are a mix: a client about to hire you, a collaborator, a podcast host, an employer reading your application. For a person, the first problem is often that the results aren't about you at all: a namesake, an old employer's staff page, a profile from three jobs ago. Google rewards third-party validation, and without outside coverage you're often described from your own bio or confused with someone who shares the name. That's the job of personal branding public relations: a news feature gives that results page an independent source that tells your story the way you approved it. Angles: "Why [Name] Rebuilt Her Career Around [Specialty]" or "The [Profession] Whose Clients Span [Number] Countries." Nadia, a business owner building a personal brand, wrote that AnotherZero's approach "delivers a genuine impact on personal branding and corporate reputation."

How to promote a keynote speaker: what planners and speakers bureaus check before they hold a date

To promote a keynote speaker, get through the vetting step, because the planner or bureau agent has already seen your topic on a dozen other one-sheets. A planner filling a keynote, or a bureau agent deciding whether to pitch you, watches your video, reads the one-sheet and searches your name. Then they have to defend the pick to a committee or a client paying the fee. What they fear is a speaker who looks bigger online than on stage. A feature helps at the search step: an outlet describing your talk and your track record, plus a logo for the "As Seen In" line. Angles: "The Keynote That Changed How [Industry] Talks About [Topic]" or "Why One Speaker Opens Every Keynote With the Same Question." Michelle Courtney Berry, a keynote speaker with Courtney Consulting Enterprises, said of the team: "They care about you, they care about your brand, they care about your story, and they tell it to the right markets."

Motivational speaker marketing: how to promote a motivational speaker beyond "inspiring"

Promoting a motivational speaker comes down to proving the talk changes something, because every motivational speaker's materials promise an inspiring hour. The people booking are often a school, a nonprofit's gala committee, a community group or an association's events chair, with a set budget and a board to answer to. They want a story the audience will remember and a sign that you show up for the community, not just the fee. A feature that tells your turning point and what you do off stage gives them both. Cathy Cena's CEO Times feature opens at the podium, then backs it up with her work with students in debate and public speaking, her community boards and her talk show, "Catching up with Cathy." She wrote that AnotherZero was "efficient quick and very understanding of my needs." Angles: "The Speaker Who Was Once Too Afraid to Raise Her Hand" or "[Your Mantra]: The Line One Speaker Leaves Every Audience With."

Public relations for researchers and academics: explain the work to people outside the field

Public relations for researchers translates published work for the people who never read the journals: patients, conference organizers, funders, journalists and publishers. They search your name and find a faculty page and paper titles, which tells a specialist everything and everyone else nothing. A university press office promotes some research, not all of it. If a paper is under review, keep the feature to published work, since some journals object to press coverage of new findings before they run. A feature in plain words explains what you study and why it matters, and gives the person introducing you at a conference a link to send. Angles: "What [Number] Years Studying [Condition] Taught One Researcher About Prevention" or "The Economist Explaining [Policy] to the People It Affects." Mustafa, a medical researcher and author, wrote that AnotherZero was "really quick to respond and was there with me every step of the way." Dr Antony Miller, a political economist and university lecturer, used AnotherZero to ready a late colleague's article for publication.

Leadership speaker marketing: sell the talk to the HR and L&D team that books it

Leadership speaker marketing sells a change in what managers do on Monday, and the booking comes from an L&D lead filling a slot in a new-manager program, a sales VP planning a kickoff, or a company's leadership offsite. The talk is judged against a training budget, so the buyer wants a speaker who has run teams, a framework that can go in the workbook, and a session people can apply the next week. A feature in a business outlet puts all three on one page they can forward to whoever signs off. Jim Carlough's USA News feature announced his first book, a roadmap to high-performance teams, and he ran again in Biz Weekly on the myth of "born leaders." He wrote that AnotherZero's "writing is truly first rate." William Davis, a leadership keynote speaker, wrote that his second article "continued the flow from the first article." Angles: "Why Most New Managers Struggle in Their First 90 Days" or "The Meeting Habit That Tells a Team Who Really Leads."

Corporate speaker and company-culture speaker marketing: get onto the people team's shortlist

In corporate speaker marketing, a company-culture speaker is booked around an event, not a curriculum: a merger, a layoff, a return-to-office mandate, an engagement-survey score the CEO wants moved. The people team is putting someone in front of employees at a sensitive moment, so they look for a clear point of view on culture, experience inside organizations like theirs, and a speaker who won't take sides on the change in front of the CEO. They often find you through a referral or a LinkedIn post, then search your name. A feature that explains your approach, and the kinds of teams you work with, answers that search. Brandon Matthews of The Meaningful Marketplace said the team was "very professional, did such excellent work," and Brandon, a company-culture keynote speaker and coach, wrote that the service was "fast, and exactly as advertised." Angles: "What Remote Teams Lose First, and How to Get It Back" or "The All-Hands Talk That Got a Company Talking Again."

Author speaker marketing: make the book the news hook and the talk the product

In author speaker marketing, the book does the selling: it's why an editor runs the story now, why a podcast host says yes, and why an event planner trusts you with an hour. For many author-speakers the stage pays more than the royalties, so the publicity question is less about bestseller lists and more about turning the book into bookings. The people checking are planners, library and bookstore event coordinators, and readers deciding whether the book is for them. A feature that tells the story behind the book, a diagnosis, a career, a cause, does both jobs, and it keeps working after launch month. Matt Mizerek, a stroke survivor, speaker and author, wrote that "the turnaround was quick and the communication was responsive." Missy Brown, an autism self-advocate, author and employment expert, called the team "Very friendly and helpful." Angles: "After a Stroke at [Age]: What One Survivor Tells Audiences About Recovery" or "What Employers Get Wrong About Hiring Autistic Adults."

Speakers & Personal Brands: common questions

Can I get press for my personal brand without hiring a PR agency?

Yes. Speakers and personal brands get press without an agency four ways: pitching reporters and podcast hosts, answering expert requests on sites like Qwoted or Featured, sending a wire press release, or buying a written feature. Pitching and a release both need news, like a book launch. An expert request gets you one quote in someone else's story. A written feature is entirely about you. AnotherZero writes it from your 2-minute form, and once you approve every line, it runs in the outlet you pick for a one-time $97. Jayajit Dash, a corporate communications leader and author, says his CEO Times profile captured "my journey and insights accurately."

How much does PR for a personal brand cost?

Anywhere from nothing to thousands a month. Pitching yourself costs time, and expert-request sites run from free to paid plans. A wire press release commonly costs a few hundred dollars to over $1,000. A personal publicist or personal brand PR agency commonly bills a monthly retainer in the thousands, often with a minimum of several months. AnotherZero is a one-time $97, no retainer, for one feature in the outlet you choose. People always think there's a catch at that price. There isn't one. We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access.

How much does personal branding cost?

Anywhere from a few hundred dollars for photos and a simple website to thousands a month for a strategist, a LinkedIn ghostwriter or a publicist. The one-time pieces are a photo shoot, a logo and a personal site. The monthly ones add up fastest. Most personal brands get further by starting with the pieces that do the most work: a clear bio, good photos, profiles people can find, and one piece of third-party proof. That last piece is press. Through AnotherZero it's a one-time $97, no retainer, for a feature in the outlet you choose.

Is PR for a personal brand worth it, and what do clients actually say?

It's worth it when you have somewhere to put it: a one-sheet, a speaker page, a LinkedIn profile, your next pitch to a podcast host. Nadia, who is building a personal brand, says her "professional biography and key materials have been successfully published in respected American and international media outlets." Ashleigh Medford, a speaker on presence and self-trust, says she "was able to move forward with even more confidence." Those results are theirs, in their own words. AnotherZero has featured 15,318+ businesses and is rated 4.9 on Trustpilot.

Is a paid news feature allowed for a speaker, an executive or an influencer?

Yes. Speakers, authors and creators don't answer to a licensing board, so no profession-wide rule stops a feature about you. Two cases are worth a check. An executive at a public company or a regulated firm should clear anything published under their name with communications or compliance, since many employers require it. An influencer's FTC disclosure rules cover posts a brand pays you to make; a feature about you is a different thing, but read your brand contracts for anything they say about press. Either way, nothing runs until you approve every word.

Does a news feature help my personal brand show up in Google and in ChatGPT or Google AI answers?

It helps, and no one can promise a ranking. A feature gives your name two things search engines and AI tools look for: a do-follow backlink from a high-authority news site that Google indexes, and a third-party article that says who you are and what you speak or write about. Google rewards third-party validation, and an article about you on someone else's site is the signal Google and AI use to recommend a person. It won't replace your website, your LinkedIn or your speaker page. It backs them up. We don't guarantee a ranking position or an AI mention, and you should be wary of anyone who does.

Can I put "As Seen On" logos on my speaker one-sheet and website?

Yes. The $97 includes "As Seen On" usage rights, a custom banner and a social media kit, so you can put the outlet's logo on your one-sheet, your speaker page, your media kit and your LinkedIn banner, and use the logos forever. Keep it accurate: "As Seen On USA News" says where you were featured, not that the outlet endorses or ranks you. Link the logo to the article itself, so a planner or a brand manager can read it in one click.

Can I choose which outlet I'm featured in, and can I get into Forbes?

Yes, you pick it from the list. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more. Pick the one the people who book you read: Jim Carlough ran in USA News and Biz Weekly, Jayajit Dash in CEO Times. Forbes isn't on the $97 list. A Forbes story usually means a staff writer choosing you, or a paid, vetted Forbes Council membership, which is a different product.

Will the article say I'm the best speaker in my field?

No, and you wouldn't want it to. Planners and bureau agents read "world's top keynote speaker" on a lot of one-sheets, and it makes them trust the rest of the page less. A news feature describes what you talk about, who you talk to and the story behind your work, the way a reporter would, and that reads as more credible than a superlative. You approve every word, so if a line goes further than you'd say on stage, cut it before it runs.

Will a press feature help me get booked as a keynote speaker?

Not on its own. PR for speakers works by answering the question planners ask before they hold a date. Planners and bureaus look you up, and a feature gives them a story an outlet ran about you. Put the outlet's logo on your one-sheet with your "As Seen On" rights, add the link to the bio you send for your intro, and include it in every pitch. Cathy Cena's CEO Times profile opens with her at the podium, which is the picture a planner is trying to see.

How do keynote speakers get booked?

Mostly through referrals, speakers bureaus and being easy to check when a planner searches a topic. Many first paid keynotes come from someone in the audience at a free or low-fee talk. Bureaus represent speakers who are already easy to sell and take a commission on the fee, so most newer speakers book themselves first. Planners also search directly, then compare video, a one-sheet and whatever comes up under your name. The speakers who get booked most make that check easy: a short demo reel, one clear topic, a reference from a past event and a press feature under their name.

How do influencers get brand deals?

By being easy to find and easy to approve. Brands find creators through their own searches, creator marketplaces and influencer marketing agencies, or through the creator's own pitch. Before they sign, they check engagement, audience fit and brand safety, and someone usually searches the creator's name. Micro influencers often land first deals by pitching small brands they already use and post about. A media kit with clear rates and past partnerships does most of the work. A news feature adds a press line and a link to that kit, which helps a brand manager defend the pick to a boss.

How do you become a thought leader?

Pick one idea you can defend, publish it often under your name, and get it in front of people beyond your own followers. A thought leader is someone other people quote, so the step that matters is the one most people skip: having your argument appear where an editor, a host or a conference committee chose to run it. Start with posts and talks, then turn your strongest argument into a feature, a podcast interview or a panel. A company can be a thought leader too, but readers trust a named person first, which is why companies put an executive's name on it.

What is executive PR, and do I need an agency for it?

Executive PR is public relations for a person rather than a company: building a leader's reputation through interviews, bylined articles, speaking and profiles. Agencies that do it usually bill a monthly retainer and pitch reporters for you over months. You need one if you want ongoing media relations or crisis help. If what you need is one credible result when a board member, investor or recruiter searches your name, a single feature is the faster route: AnotherZero writes it, you approve it, and it runs in the business outlet you pick for a one-time $97, no retainer.

Can a personal brand be a business, and does it have to be your name?

Yes, and no. Speakers, authors, coaches and creators all sell under their own names, and the name is often what buyers are paying for. Many set up a company and sell talks, books, courses or brand deals through it while the marketing stays personal. It doesn't have to be your full name: some build on a nickname or a named method, the way Ashleigh Medford's work runs under Crowned State. The test is whether people search you before they buy. If they do, what they find decides it.

How do I use LinkedIn to promote my personal brand?

Post on one topic consistently, write a headline that says who you help, and use the Featured section for proof. That last part is where most profiles are thin, because the Featured section usually holds the person's own posts. Pin a news feature about you there instead, so a visitor sees what an outlet wrote before they read what you wrote. Share the feature once when it runs, then link it again whenever a post touches the same topic. It keeps doing that work long after the post that announced it scrolls away.

What does a personal brand strategist do, and do I need one before PR?

A personal brand strategist helps you decide what you want to be known for, who it's for and how you say it, and often plans your content and profiles from there. You don't need one before PR if you can already answer three questions in a sentence each: what you talk about, who it's for, and the story behind it. The 2-minute form asks exactly that. If you can't answer them yet, a strategist can help, and the feature becomes the first outside proof of the position you chose.

Is a keynote speaker press release the same as a press feature?

No. A keynote speaker press release announces news in your own voice, such as a new book, a booked conference or an award, and it's sent out and reposted, often word for word. A press feature is a story about you, written for one outlet, and it doesn't need news. What AnotherZero delivers for $97 is the feature, in the outlet you choose. If you also want the wide announcement, an optional $297 PR Bundle (400+ news sites) is offered after checkout. Jim Carlough's USA News feature used his first book as the hook.

How fast will my feature be published?

Your draft arrives 24–48 hours after the 2-minute form. You revise it as many times as you like, and once you approve it, it runs in your chosen outlet within 7 days or you get your money back. Michelle Courtney Berry, a keynote speaker, says that "within 24 hours I already had more placements working with them than any other place that I've ever worked with." That's her experience; the 7-day guarantee is the promise.

AnotherZero was founded by Nic Abelian, who built a Los Angeles local-services company to $35M a year and watched his close rate go from 12.4% to 23.1% after adding "As Seen On" logos, without changing a single ad; that's the strip of logos this page is about getting onto your one-sheet.

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Your Message Matters, and This Is Your Tap on the Shoulder

Once your feature has run and the logo is on your one-sheet, you can say goodbye to the blank "As Seen In" line. You'll never have to answer "where have you been featured?" with your own website again. Can you imagine sending your next pitch with a news story already attached?

Click below to pick your outlet. Your draft is back 24–48 hours after the 2-minute form, and if it doesn't run in your chosen outlet within 7 days, you get your money back.

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