Skip the Real Estate PR Firm Retainer: How Agents, Brokers and Loan Officers Get Featured for $97

⭐ 4.9 on Trustpilot

Hire a real estate PR firm and you'll usually sign a monthly retainer before you see a single article. AnotherZero does one job for agents, brokers and loan officers. For a one-time $97, a writer turns you, your listing or your mortgage business into an 800–1,000 word feature, and once you approve it, it runs in the outlet you choose. 15,318+ businesses have been featured this way. When the next seller looks you up before the listing appointment, there's a news article about you to find.

Get Featured For Only $97

15,318+businesses featured 📰1,000+articles published every month 🗞️#123on the 2026 Inc. 5000 🏆
⭐ 4.9 on Trustpilot

What PR for Real Estate Agents and Loan Officers Actually Does

Nobody hands you their house or their tax returns until they've looked you up. A feature gives them something to find. It's also the kind of third-party validation Google rewards and AI answers use when they recommend an agent or a lender.

At the listing appointment. Sellers interview two or three agents and Google every one. Now there's a news article about you for them to find, not just your portal profile. Put the link in your pre-listing packet and the "As Seen On" logo in your listing presentation.

When a listing goes live. The feature can be about the property. Noah Jenkins, a broker, had his 25-acre equestrian listing written up on USA News. He says it "gave the listing meaningful credibility and exposure online." Send it to buyer's agents and your sphere.

Before a borrower hands over their finances. A loan officer asks for pay stubs, bank statements and tax returns from people who met them last week. An article about your story answers "who is this?" first. It's also the link a referring agent forwards with one line: this is who I use.

Story Angles That Fit Real Estate and Mortgage (Examples)

These are examples. Swap in your own town and numbers.

  • The standout listing. "[Agent] Debuts $[price] [property] in [town]." A price and one unusual detail (acreage, waterfront, a town record) make it local news.
  • The local expert. "Why a [town]-raised agent says [neighborhood] buyers are [doing what]." Someone who grew up in the market is the source readers trust on it.
  • The loan officer's own money story. "How a mortgage broker who started in debt now helps first-time buyers get approved." Nervous borrowers trust someone who has been there.
  • The property business that fixes a homeowner's problem. "The cash home buyer helping heirs sell an inherited house without repairs." It solves a problem readers have, so it reads as a story.
  • The cross-border buyer's guide. "What foreign buyers ask before buying a villa in [region]." You explain how buying works abroad. Readers get a guide on the ground.

Real Estate and Mortgage Features That Ran

Noah Jenkins — real estate broker, Noah Jenkins Group at SERHANT.
Ran in USA News · May 7, 2026
Noah Jenkins of SERHANT. Debuts $1.5M Equestrian Estate In Lincolnton, NC
One listing, written up as national news. It calls his riverfront estate of just under 25 acres the second-highest-priced residential home ever listed in Lincolnton, and names his group in the first paragraph, so it markets the property and the brokerage at once.

Ryan Weible — residential realtor, East Bay
Ran in USA News · November 12, 2025
Ryan Weible: Turning Houses into Homes, One Story at a Time
An agent profile that presents him as a Bay Area native who grew up in Walnut Creek, in his own words on how he guides first-time buyers and sellers. A second feature on him ran in Top Listings, a real estate outlet, on November 18, 2025. Ryan says he "was initially unsure if it was even legit" and felt he "received far more value than what I paid for."

Tracey Franco — mortgage broker, owner of FinanceCorp in Australia
Ran in Women's Insider · June 22, 2026
Tracey Franco's Journey To Financial Freedom
Her founder story, from early debt to a first investment property at nineteen and buying FinanceCorp in 2009: the background a borrower wants before handing over their finances.

What Your $97 Real Estate Feature Includes

Here's everything you get for a one-time $97. No retainer.

  • SEO keyword research, so the article is built around what people in your market search for.
  • A custom 800–1,000 word article, written by a person, about you, your listing or your company.
  • Unlimited revisions, and nothing publishes without your approval.
  • Guaranteed publication in the outlet you choose. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more.
  • A do-follow backlink from a high-authority news site, indexed by Google, so your website gets the third-party validation Google rewards.
  • "As Seen On" usage rights, a custom banner and a social media kit, so the logo can go in your listing presentation and email signature.
  • Your draft in 24–48 hours.

Come to the 2-minute intake form with:

  • your name and title as you want them printed, plus your brokerage or company
  • the town or neighborhoods you work
  • the one thing readers should know: a listing (address, price, what makes it special), your story, or what your company does for homeowners or borrowers
  • your website and the outlet you want

And it's covered four ways:

  1. Love it or it never runs. Unlimited revisions. If you never approve it, you get a full refund and it never publishes.
  2. Your chosen outlet within 7 days, or your money back.
  3. It stays live. Published indefinitely, and if a placement comes down within the first year, it's replaced free.
  4. Lowest price of any PR firm, guaranteed.

AnotherZero reviews from Real Estate & Mortgage

Below are all 21 Real Estate & Mortgage reviews, from agents, brokers, loan officers, a home builder, a property manager, a cash home buyer and property investors, in their own words.

showing 21 of 21
Paul LoubaoBroker, PCL Housing Commerce, Dallas
Real estate · Articles on outlets like CNBC, plus a prestigious award
“They're very professional. They respond quickly to the message. They did what they promised: they gave me an article on different outlets, like CNBC, and on top of that, they gave me a prestigious award.”
Verified clientClient since Apr 2024
DP
Danylo PantielieievLocal business owner (real estate)
Real estate · Subscription brings high-quality backlinks and traffic growth

I'm very pleased with Another Zero's work; I'm impressed with the quality and speed. I signed up for a subscription without any additional options and am receiving high-quality backlinks to my site, which works great for my local business. I've seen traffic growth, which is fantastic. I'm also completely satisfied with the quality of the content and the way they select images. Overall, I highly recommend them.

Read it on Trustpilot ↗Mar 2026
NJ
Noah JenkinsReal estate broker
Real estate · Listing live on USA News, gave it credibility and exposure online

Outstanding Experience Working With AnotherZero We had an excellent experience working with Amanda, AnotherZero, and the team throughout the entire process. From the beginning, everything felt very hands-on and smooth, and Amanda made it easy to get our listing featured without any confusion or back and forth. The article they published for our property at 1327 Startown Rd in Lincolnton was extremely well written and actually captured what makes the home special. They highlighted the 25 acres, the usable fenced pasture, the river frontage, and the equestrian setup in a way that felt accurate and elevated rather than exaggerated. It also did a great job tying together the lifestyle aspect of the home, not just the features. Amanda ensured everything was handled smoothly, and the final publication exceeded expectations. Seeing it live on USA News and positioned alongside other national content gave the listing meaningful credibility and exposure online. Communication was consistent, turnaround time was fast, and the entire experience felt organized and personalized rather than transactional. Highly recommend AnotherZero to any business looking for real PR exposure, especially if you want your property or brand presented in a professional, high quality way.

Read it on Trustpilot ↗May 2026
SA
Shola AjibadeEthical property company founder
Real estate · Featured articles on CEO Times and USA News

Professional, Seamless Media Placement Experience I had a great experience working with AnotherZero for featured articles on CEOTIMES.COM and USANEWS.COM. The process was smooth, professional, and well-structured from start to finish. Communication was clear, timelines were respected, and the team made the experience effortless. The articles were well-presented and positioned my brand effectively on reputable media platforms, helping to strengthen credibility and visibility. I especially appreciated the consistency, transparency, and genuine support throughout the process. Overall, AnotherZero delivered exactly what was promised and made media exposure accessible and stress-free. I’m happy with the outcome and would recommend their services to businesses and leaders looking to build authority through featured media placements.

Read it on Trustpilot ↗Jan 2026
RW
Ryan WeibleResidential realtor
Real estate · Unsure it was legit → more value than what was paid

Worth more than I paid! I recently worked with AnotherZero on a published article for my business, and the entire experience far exceeded my expectations. I’ll be honest—I was initially unsure if it was even legit. But from the very first interaction, I was impressed. Amanda's communication was excellent, the process was seamless, and the final product was better than I could have imagined. I truly feel like I received far more value than what I paid for. Highly recommend for anyone looking to elevate their business’s public presence.

Read it on Trustpilot ↗Nov 2025
BI
Barcelona Property InvestLuxury property buyer's agent
Real estate · Two articles about the business featured, everything delivered as promised

I had a great experience working with Amanda I had a great experience working with AnotherZero. Amanda was very helpful and made the whole process smooth and professional. They featured two articles about my business, and I’m looking forward to seeing the results. The communication was clear and efficient, and everything was delivered as promised.

Read it on Trustpilot ↗Sep 2025
RH
Ron HREALTOR and team leader
Real estate · Featured in a publication related to his industry

Very pleased thus far. AnotherZero did exactly what they said they would do. They created a well thought-out article and got me featured in a publication related to my industry. So far, I am very happy.

Read it on Trustpilot ↗Sep 2024
Jake CortezHome builder, Osprey Point Homes
Real estate · Minimal revisions: one revision and it's posted
“They were quick, they were efficient. They put together an article that needed minimal revisions after sending it over. One revision, it's posted, and I'm very happy that I contracted their services.”
Verified clientClient since Jun 2024
LB
Liz BurbageCash home buying business owner
Real estate · Article published within days of purchase, key points for potential customers

Affordable PR- Amanda knocked it out of the park Amanda wrote a great article for my fledging business, it was professional and well written and spot on with the key points I wanted potential customers to take away. It was published within days of my purchase. Thanks Amanda!

Read it on Trustpilot ↗Apr 2025
JR
Jeremiah RobersonResidential property management company
Real estate · Well-written article in a very short timeframe, open to feedback

Working with AnotherZero was a great experience from start to finish. Their team responded incredibly quickly, took the time to learn about my company, and produced a well-written article in a very short timeframe. What impressed me most was how open they were to feedback and collaboration. They welcomed discussion throughout the process and genuinely worked with me to create content that would best promote my business. I highly recommend AnotherZero to any business looking for a responsive, professional team that values collaboration and delivers quality results.

Read it on Trustpilot ↗Jul 2026
E
EnricaLuxury real estate agent
Real estate · Compelling narratives and top-tier media placements

Working with AnotherZero has been a truly seamless and rewarding experience. Their team brings an exceptional blend of creativity, strategy, and professionalism to every project. From crafting compelling narratives to securing top-tier media placements, they consistently go above and beyond to elevate brand visibility and public perception. I highly recommend!

Read it on Trustpilot ↗May 2025
OV
oscar valverdeReal estate brokerage
Real estate · Super fast, smooth process; delivered exactly what was promised

The process was super fast and smooth! The team at AnotherZero was really on the ball, responsive, and made everything easy from start to finish. They delivered exactly what they promised and the article turned out great. Highly recommend their service!

Read it on Trustpilot ↗Oct 2025
KL
karyn leahLuxury new-development condo realtor
Real estate · Excellent article that understood the brand and goals

Exceptional results and friendly service! A truly professional and enjoyable experience from start to finish. Amanda and her team were extremely prompt, friendly, and wrote an excellent article for me. They listened and understood my brand and goals. I am delighted with the final result. It was a pleasure working together and I highly recommend!

Read it on Trustpilot ↗Oct 2025
SA
Scott A.Independent mortgage company
Real estate · Content that represented the company accurately, delivered as promised

Professional, Responsive, and Great to Work With We had a great experience working with AnotherZero. Their team was professional, responsive, and easy to work with throughout the entire process. They took the time to understand our business and did a great job putting together content that represented our company accurately. Communication was excellent, everything was delivered as promised, and the overall process was very smooth. We were very happy with the results and would definitely work with them again.

Read it on Trustpilot ↗Sep 2026
A
AlinaMortgage loan officer
Real estate · Easy and quick, outcome professionally done

Wow-Incredible Experience Wow! They made this so easy and quick. The outcome was incredible and so professionally done. I am really pleased with the services they offer, and the customer service is incredible. Win Win!

Read it on Trustpilot ↗Nov 2025
TF
Tracey FrancoMortgage broker and money-mindset mentor
Real estate · Article published, a team on the ball about promoting her business

Thank you so much Anotherzero for publishing my article Thank you to Anotherzero for publishing my article and being amazing to work with. I love that you are all so on the ball and are really open to helping me promote me and my business

Read it on Trustpilot ↗Jul 2026
BO
Beatriz Garcia OlallaLuxury villa sales agency
Real estate · Quick, professional, the article turned out exactly as wanted

Amazing experience! Quick, professional and Kind. Amanda made all the process as we wanted, the article turned out exactly what we wanted. Recommend it!

Read it on Trustpilot ↗Aug 2025
L
LinaRealtor
Real estate · Quick replies, clear communication, outstanding results

Fast, Professional, and Effective! From day one AnotherZero impressed me with their dedication, responds quickly, communicates clearly, and delivers outstanding results. A truly top-tier team!

Read it on Trustpilot ↗Apr 2025
SN
Shereka NixonNew-construction real estate agent
Real estate · Fast responses, detail-oriented, always clear on next steps

Amanda is amazing she was fast to respond and very detail oriented. She made sure I understood where I was in the process and what my next steps were.

Read it on Trustpilot ↗May 2026
DC
Danica CicmilReal estate investing educator
Real estate · Amanda was extremely prompt and did the work as discussed

I highly recommend AnotherZero I worked with Amanda from AnotherZero. She was extremely prompt, professional and did the work as discussed. I highly recommend.

Read it on Trustpilot ↗Oct 2025
NF
Natalie ForshawProperty investment advisor
Real estate · Amanda answered every question and walked her through the process

Great service, super helpful :) They were really helpful. Especially Amanda, she answered all my questions and walked me through the whole process. I would defiantly recommend their services

Read it on Trustpilot ↗Aug 2025

Real estate marketing by business type: what a news feature does for each kind of agent, broker and lender

Every real estate and mortgage business gets hired a different way: a seller interviews agents at the kitchen table, while a buyer often takes the loan officer their agent names. Below is where a news feature fits each one, two example story angles an editor would run for it, and the clients of that kind who've been featured.

Realtor marketing and realtor advertising: win the listing appointment before you walk in

Realtor marketing pays off at one moment: the seller who has narrowed it to two or three agents and looks each one up before the listing appointment. Most sellers find agents through a friend, a past deal or a yard sign, then check the portal profile, the reviews and the recent sales. Realtor advertising buys the name recognition. The search decides who gets the appointment. A news feature gives that search a story the portals don't: where you grew up, which streets you know, how you prepared the last home you sold. Angles: "The [Town]-Raised Agent Who Knows Which Streets Sell First" or "What [Neighborhood] Buyers Ask Before They Make an Offer." Ryan Weible's USA News profile presents him as a Bay Area native who grew up in Walnut Creek, and he wrote that he "received far more value than what I paid for." Ron H, a REALTOR and team leader, wrote that AnotherZero "got me featured in a publication related to my industry."

How to get clients as a real estate agent when you're new: real estate agent marketing without a sales record

A new real estate agent gets the first clients from people who already trust them, so real estate agent marketing on a new license is about giving those people something to check. The first buyers usually come from the sphere: a cousin, a coworker, a neighbor, someone met at an open house held for another agent's listing. They like you, then they search you, and they find a portal profile with no sales and no reviews. A news feature fills that gap with what you do have: the career you came from, why you got licensed, the part of town you know. It's also something to post on social media besides a "just listed" graphic. Angles: "From Teacher to Realtor: Why [Name] Works With First-Time Buyers in [Town]" or "What First-Time Buyers in [Town] Ask at Every Open House." Most new agents work under a supervising broker, so show the draft to yours before you approve it.

Property management SEO and marketing: show owners the side tenant reviews leave out

Property management SEO and marketing win the owner who searches you before handing over a house, a tenant and the rent they count on. Many never planned to be landlords: a job moved them or a parent left them a house. Others are investors with a few doors who ask each other for names. They search "property management near me," then your company name, and an article naming your company, your city and the homes you manage is a result that isn't a directory listing or a tenant complaint. Many reviews come from tenants upset about a deposit or repair. A feature tells the owner's side: how you screen applicants within fair housing rules, how fast repairs get approved, what the monthly statement shows. Angles: "The Accidental Landlord: What to Do With the House You Didn't Sell" or "What Owners Should Ask a Property Manager Before They Sign." Jeremiah Roberson, who runs a residential property management company, wrote that the team "produced a well-written article in a very short timeframe."

Real estate broker advertising: one story that sells listings and recruits agents

Real estate broker advertising has two audiences, and a news feature works on both: the sellers and buyers who hire the brokerage, and the agents deciding where to hang their license. A seller sees the brokerage name on the sign and the listing, then checks whether it's a real local firm or just a logo. An agent weighing a move compares splits, training, leads and reputation, and looks up the broker before the first coffee. A feature about the brokerage, or about one standout listing with the brokerage named in it, answers both searches. Noah Jenkins' USA News feature on a Lincolnton equestrian estate names his group in the first paragraph, and he wrote that seeing it live "gave the listing meaningful credibility and exposure online." Brokerage client oscar valverde wrote: "They delivered exactly what they promised and the article turned out great." Angles: "The Independent Brokerage Taking On the Franchises in [City]" or "Why [Brokerage] Agents Stay."

Home builder marketing and home builder SEO: the story buyers find when they search your name

Home builder marketing and home builder SEO have to answer a question buyers rarely ask out loud: will this company still be here, and still answering the phone, after closing? A family buying new construction compares builders, walks a model or a finished home, then searches the builder's name next to words like reviews and complaints before signing a contract that can run for months. Custom builders meet the same search earlier, when an owner with a lot and an architect's plans picks who will build. A news feature on who founded the company, how you build and how you handle the punch list after move-in gives that search something to turn up besides strangers' complaints. Angles: "The Family Builder Behind [Community]'s Newest Street" or "Building on Your Own Lot in [County]: What to Know Before You Start." Jake Cortez of Osprey Point Homes said his article "needed minimal revisions," and Shereka Nixon, a new-construction agent, wrote that Amanda "was fast to respond and very detail oriented."

Commercial real estate marketing: be the specialist an owner can defend to a partner

Commercial real estate marketing is relationship marketing with a long fuse: an owner may take your calls for years before they list a building or sign a lease with you. The clients are business owners, investors and landlords, and they hire the broker who knows their property type and their submarket, whether that's industrial in one county or retail on one corridor. Before they hand over a building, they look you up, and they often have to justify the pick to a partner, a lender or a board. Your deal sheet shows what you've closed. It doesn't show how you think. A feature in a business outlet like CEO Times or Biz Weekly does, without naming a confidential deal. Angles: "When a Small Manufacturer Should Buy Its Building Instead of Leasing" or "What a Restaurant Owner Should Check Before Signing a Retail Lease." It also gives you something to send after the cold call.

Luxury real estate marketing: the press a high-end seller expects to see

Luxury real estate marketing runs on presentation, and press is part of it: a seller with a high-end home expects the agent to get the property, and the agent, in front of the right buyers. Those sellers interview fewer agents and ask harder questions, about discretion, about who the likely buyers are, about how the home will be shown. Many of the buyers are relocating or shopping for a second home, and they judge the agent from a screen. A news feature does what a glossy brochure can't: it puts a story about you, or about the property, in a news outlet instead of in your own ad. Angles: "Inside the Last Penthouse at [Building]" or "Why Buyers From [City] Are Choosing [Town] for a Second Home." Enrica, a luxury real estate agent, credited the team with "crafting compelling narratives," and karyn leah, who sells luxury new-development condos, wrote: "They listened and understood my brand and goals."

Mortgage broker marketing and mortgage advertising: earn trust before the tax returns

Mortgage broker marketing and mortgage advertising come down to trust earned before a borrower sends tax returns, bank statements and pay stubs to a stranger. Many borrowers come after their own bank said no, or on the word of an agent, an accountant or a friend. They check that you're licensed, whether you're independent and how you get paid. Mortgage advertising built on a rate goes stale the day rates move, and an ad that quotes a rate or a payment carries extra disclosures. A feature about you and the borrowers you help stays true. Tracey Franco's Women's Insider feature tells how she bought her first investment property at nineteen and later bought FinanceCorp, and she wrote that the team is "really open to helping me promote me and my business." Scott A., who runs an independent mortgage company, wrote that the content "represented our company accurately." Angles: "Self-Employed and Turned Down by the Bank: What a Broker Does Next" or "The Questions First-Time Buyers Should Ask Before They Apply."

Marketing for real estate investors: give sellers and money partners a reason to call back

Marketing for real estate investors has two audiences: owners who might sell, and the people who fund and send deals. A homeowner who gets your letter usually searches your name first. The harder search comes from the money: a private lender, a project partner, or the agent or wholesaler deciding whether to send you their next off-market deal, each checking the houses you've actually finished and whether you close when you say you will. A news feature about how you buy and what you've done gives them that track record in one link, instead of your own flyer. Shola Ajibade, founder of an ethical property company, was featured in CEO Times and USA News and wrote that the articles were "helping to strengthen credibility and visibility." Natalie Forshaw, a property investment advisor, wrote that Amanda "answered all my questions and walked me through the whole process." Angles: "The Investor Fixing Up [Town]'s Oldest Rentals Instead of Flipping Them" or "What a Private Lender Should Ask Before Funding a Flip."

Loan officer marketing: how loan officers get clients through the agents who refer them

Loan officer marketing is aimed mostly at real estate agents, because a buyer's agent often names a lender early and many buyers call the one they were given. So loan officers spend much of the week winning and keeping agent partners: co-hosted open houses, a pre-approval letter at 9 p.m., updates that keep a deal on schedule. The buyer still looks you up before handing over their finances, and the agent wants a link that makes the referral look smart. Most loan officers work for a bank or lender whose compliance team approves their marketing, and rate talk in an ad brings disclosures with it. A feature about you, the borrowers you specialize in and how you keep a closing on time works inside all of that. Angles: "Why [Town] Agents Send First-Time Buyers to the Loan Officer Who Answers on Saturdays" or "VA Loans Explained by a Loan Officer Who Served." Alina, a mortgage loan officer, wrote: "The outcome was incredible and so professionally done."

We buy houses advertising for cash home buyers: prove you're a real company before a seller calls

"We buy houses" advertising gets a cash home buyer noticed, but the seller calls only when they believe the company is real and the offer will be fair. The sellers are often in a hard spot: an inherited house still full of a parent's things, a repair they can't afford, a divorce, a tenant who stopped paying. They've seen the "we buy houses" signs and heard the warnings about lowball offers and contracts passed on to someone else, so they search the company name and look for a person behind it. A news feature that names the owner, explains how an offer is worked out and says when listing with an agent would pay more answers that search. Liz Burbage, who runs a cash home buying business, wrote that her article was "spot on with the key points I wanted potential customers to take away." Angles: "How a Cash Offer Is Worked Out, and When Listing Pays More" or "Selling a House With Tenants Still in It."

International real estate advertising for buyer's agents and villa agencies: be easy to check from another country

International real estate advertising for a buyer's agent or villa agency has to earn trust from foreign buyers who may never visit the office before the money moves. Those buyers are usually searching from home, in another country and often another language, about a purchase process they don't know: a local tax number, a deposit contract, a signing before a notary. Many hear about the agent from a forum, a relocation group or a friend who bought there, then look the agent up to check that the business is real and has done this before. A news feature in an English-language outlet they can read at home answers that check. Barcelona Property Invest, a luxury property buyer's agent, wrote: "They featured two articles about my business." Beatriz Garcia Olalla, whose agency sells luxury villas, wrote that "the article turned out exactly what we wanted." Angles: "Buying in [City] From Abroad: The Steps Most Buyers Don't Expect" or "Why [Country] Buyers Are Looking at [Region]."

Real Estate & Mortgage: common questions

How much does a PR firm charge?

Most PR firms charge a monthly retainer, commonly several thousand dollars a month with a minimum term. The fee pays for their time pitching. It doesn't guarantee an article. A PR firm for real estate often doesn't post a price at all; you book a call to get one. AnotherZero is a one-time $97 for one written feature in the outlet you choose. How it's $97: We publish over 1,000 articles a month, which means direct relationships with editorial teams and rates individual businesses could never access.

What is PR in real estate?

PR in real estate means real estate public relations: getting you, your listings or your company written about by the press. (It isn't Puerto Rico, which is what Google shows when you search "real estate PR".) For an agent or loan officer, that usually means a feature article, a quote as a market expert, or a press release. It matters because the people who hire you look you up first, and an article in a news outlet is the signal Google and AI use to recommend.

How do I promote myself as a Realtor?

Give the people who look you up something to find. You can pitch reporters, answer expert requests on Qwoted or Featured, send a press release, or buy a written feature. The first two depend on being picked, and a release reads as your own announcement. AnotherZero supplies the fourth: a $97 article about you in the outlet you choose. Then put the link in your pre-listing packet and the "As Seen On" logo in your email signature.

Can individual agents and brokers use this, or is it only for developers?

Yes, and they're most of the real estate clients on this page. Of the 21 reviews below, one is from a home builder (more builders on the Home Services & Construction page). The rest are realtors, brokers, loan officers and property businesses. Ron H, a REALTOR and team leader, says AnotherZero "got me featured in a publication related to my industry." All you need is a story about you, your market or a listing.

Is a paid news feature allowed under real estate advertising rules?

Generally yes, if it follows the same rules as the rest of your advertising. State license rules commonly require an agent's ads to show the brokerage name, and many brokerages have their own policy on how agents present themselves. Fair housing law bars ads that state a preference for or against buyers or renters based on protected traits, so the article describes the home and your service, not the people you want. Mortgage ads carry their own federal and state rules, including disclosures when an ad quotes rates or payments. Nothing runs until you approve every word, so you can clear it with your broker or compliance team first.

Will the article say I'm the best agent in my market?

No, and your broker would likely stop it if it did. Claims like "#1 agent in [town]" or "top producer" need facts behind them under most state advertising rules and the Realtor code of ethics, so the article only carries a ranking you can document, like a published team ranking, and otherwise describes how you work, the market you know and facts like years licensed or a listing's details. It also won't describe a neighborhood by who lives there; it describes the home and the area. You approve every line before it runs.

Does a news feature help realtor SEO and show up in ChatGPT or Google AI answers?

It helps, and no one can promise a ranking. Zillow, Realtor.com and Redfin hold most "homes for sale in [town]" searches, so where an agent can win is their own name, their brokerage and their niche. A feature gives you a do-follow backlink from a high-authority news site that Google indexes, plus a third-party article that names you, your brokerage and your market: the signal Google and AI use to recommend an agent or lender. It backs up your website, Google Business Profile and reviews; it doesn't replace them. We don't guarantee a ranking position or an AI mention.

Is a news feature a form of real estate lead generation?

No. Real estate lead generation sells you contact details for buyers and sellers who filled in a form, on a portal or a lead company's ad, and you chase them from there. A feature doesn't hand you names. It works on the step after: the lead, the referral or the open-house visitor who searches you before calling back. When that search turns up a news article about you, more of the leads you already pay for can turn into appointments. It sits beside your lead sources, not in place of them.

Is a real estate press release the same as a news feature?

No. A real estate press release is an announcement in your own voice, such as a new office, a team launch, an award or a record sale, sent to a wire and reposted, often word for word. A news feature is an article written about you or a listing and published in one outlet. A release needs news; a feature doesn't. What AnotherZero delivers for $97 is the feature. If you also want the wide announcement, an optional $297 PR Bundle (400+ news sites) is offered after checkout.

Can I put "As Seen On" logos on my real estate website and listing presentation?

Yes. The $97 includes "As Seen On" usage rights, a custom banner and a social media kit, so the outlet's logo can go on your website, your listing presentation, your pre-listing packet and your email signature, and you can use the logos forever. Keep it accurate: "As Seen On USA News" says where you were featured, not that the outlet endorses you or your listings. Link the logo to the article so a seller can read it, and if your brokerage reviews agent marketing, show them the banner first.

Can I choose the outlet my article runs in?

Yes, you pick it. You'll have the choice to choose from over 60 different outlets, including USA News, Women's Insider, CEO Times, Women's Magazine, New York Weekly, Biz Weekly, Men's Insider, New York Review, and many more. For most agents and brokers the strongest pick is a national news name a seller recognizes, like USA News or New York Weekly; Noah Jenkins' listing and Ryan Weible's profile both ran in USA News. Commercial brokers and lenders often pick a business outlet like CEO Times or Biz Weekly. It runs in your chosen outlet within 7 days or your money back.

How long until my article runs?

Your draft arrives in 24–48 hours after the 2-minute form. You revise it as many times as you want, and once you approve it, it runs in your chosen outlet within 7 days or your money back. For a listing, order once the price and photos are set, so the article is live while the home is new on the market. Liz Burbage, who runs a cash home buying business, wrote that her article "was published within days of my purchase."

Can a press feature help launch a new listing or property project?

Yes, when the feature is about the property. Noah Jenkins had his $1.5M equestrian listing in Lincolnton, NC written up on USA News, and says the article "actually captured what makes the home special." A new-development agent can do the same for a building launch. Order once the listing details are set. Your draft comes back in 24–48 hours, and it runs in your chosen outlet within 7 days or you get your money back.

Does it work for mortgage brokers and loan officers?

Yes. Three of the 21 reviews here come from mortgage clients. Scott A., who runs an independent mortgage company, says the team "did a great job putting together content that represented our company accurately." Tracey Franco's founder story ran in Women's Insider. The article is about you, so it stays true after today's rates change. Nothing runs until you approve it, so you decide how your company name and NMLS details appear. More finance clients are on the Finance, Insurance & Accounting page.

How do real estate agents get clients?

Mostly from people who already know them: past clients, friends and family, and the people they refer. On top of that come open houses, portal and online leads, social media and, for listing agents, farming one neighborhood with mail and door-knocking. Every one of those ends with the same step: the person looks you up before they call back. Agents who win that search keep more of the business their sphere and their leads send them. A news feature about you is something to find there, and something a past client can forward.

How do mortgage brokers get clients?

Through referral partners and repeat borrowers more than ads: real estate agents, accountants, financial planners, builders and past clients who come back to refinance. Online search and reviews bring the rest. Before a borrower sends tax returns and bank statements to a broker they've never met, they search the name, and a referral partner wants something to forward that makes them look good. A news feature about you and why you started the business does both. Tracey Franco's Women's Insider feature tells how she bought her first investment property at nineteen and later bought FinanceCorp.

How do loan officers get clients?

Mostly from real estate agents. A purchase loan often starts with a buyer's agent naming a lender, so loan officers spend much of their time winning and keeping agent partners, then serving past clients when they refinance or move. Open houses with a partner agent, first-time buyer classes and social media add the rest, inside whatever the employer's compliance team allows. A news feature about you gives a partner agent one link to send with the referral, and it describes you rather than today's rate. Alina, a mortgage loan officer, wrote: "They made this so easy and quick."

How do property management companies get clients?

Mostly through referrals from real estate agents, investors and past owners, plus search when an owner needs help fast: a move for work, an inherited rental, a tenant who stopped paying. Agents who don't manage rentals pass owners along, and investors with several doors ask each other. The owner then reads your reviews, and many are written by tenants, so the first page they see may not show what owners get. A feature on how you screen tenants, handle repairs and report to owners shows that side. Jeremiah Roberson wrote that AnotherZero "took the time to learn about my company."

How do commercial real estate agents find clients?

Mostly through relationships and outreach over long cycles: calling and mailing owners of the property type they specialize in, referrals from attorneys, accountants and lenders, and repeat clients. Many specialize by property type and area, such as industrial in one county or retail on one corridor. An owner hands a building, or a lease worth years of rent, to someone they can look up and defend to a partner. A feature in a business outlet like CEO Times or Biz Weekly, about the market you cover and how you work, is what they find. It needs no confidential deal detail.

AnotherZero was founded by Nic Abelian, who built a Los Angeles local-services company to $35M a year and saw his close rate go from 12.4% to 23.1% after adding "As Seen On" logos, without changing a single ad: the same moment an agent faces when a seller decides whom to call.

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